Marketing Tip #11 | Build Your Network with 5-Step Business Card Marketing

Reciprocate Business Cards

The practice of swapping business cards at networking events has become a common way to make an introduction and to leave a lasting impression. Learn 5 easy steps to using the cards you receive at these events and throughout your week to increase the power of your network. . . . → Click to continue: Marketing Tip #11 | Build Your Network with 5-Step Business Card Marketing

Marketing Tip #10 | How to Identify a Qualified Lead

How to Identify a Qualified Lead

In Marketing Tip #9 we discussed the difference between prospects and leads.

Marketing and networking, whether it be traditional or online via your website and social media, attracts prospects. When someone first visits your website, calls, emails, or approaches you online or at a networking event, he is a prospect but not necessarily a qualified lead.

You will be more efficient and save time and money if you learn to . . . → Click to continue: Marketing Tip #10 | How to Identify a Qualified Lead

Promotion Idea: 31+ Unique March Holidays

Celebrate Pi Day on March 14!

You’ve mailed out discounts, offered repeat customers free services or products, and now you feel stuck. How do you reach new people and keep your current customers coming back? Relax. We have something you can try. Holidays. More than 31 of them, just for the month of March alone. Check out this posting for marketing inspiration… . . . → Click to continue: Promotion Idea: 31+ Unique March Holidays

Marketing Tip #8 | What does your email address say about you?

online ID

Whether you realize it or not, you have an online identity – and an online reputation. Even if you have not registered on many of the social media sites, the email address you use already says a lot about you. Does your email address reflect who you are? Is your name part of your email address? Should it be? Learn more here . . . → Click to continue: Marketing Tip #8 | What does your email address say about you?

Marketing Tip #6 | Marketing to your Customers’ Pain Points

When you market your products or service directly to solve those pain points, your customers will respond. To help keep your marketing efforts focused, you need an understanding of their Pain Points. create a Customer Pain Point Analysis document . Click here for a Pain Point Analysis template. . . . → Click to continue: Marketing Tip #6 | Marketing to your Customers’ Pain Points

What small business can learn from chocolate

What Business can learn from Chocolate

From Godiva to M&Ms, small business can learn a lot from chocolate. Learn how to create effective company pricing, packaging and marketing strategy from tasty treats including Cadbury, KitKat, Mounds, Almond Joy, and more… . . . → Click to continue: What small business can learn from chocolate

Promotion Idea: 29+ Unique February Holidays

Celebrate Feb. 4 -- It's Ice Cream for Breakfast Day!

Marketing can be scary for some. It means planning and putting yourself and your business out there. Don’t fret! Marketing can actually be fun.Try this technique to bring in a few customers and a few more laughs. Unique and wacky holidays can create a marketing strategy to keep your customers coming back for more. Take these days for example… . . . → Click to continue: Promotion Idea: 29+ Unique February Holidays

Promotion Idea: 31+ Unique January Holidays

Celebrate Jan. 15 - National Hat Day. My favorite "hat" is the Diving Helmet I wore during a recent family vacation to Cozumel. Perhaps I could offer customers a chance to "fish" for a discount on Jan. 15... Any takers?

Looking for a new marketing strategy to put you ahead of your competition? Finding new ways to bring in customers can be tricky. Try out this fun marketing strategy and see what fun it brings! Using bizarre holidays can catch the eye of your future customers. It can also keep your current customers coming back for more! Consider January holidays including National Clean Off Your Desk Day (Jan. 9) or National Pie Day (Jan. 20) to spice up your marketing and intrigue your customers. . . . → Click to continue: Promotion Idea: 31+ Unique January Holidays

Promotion idea: 31+ Unique December Holidays

Brown Shoe Day

Small businesses need to take extra steps to gain attention for their products and services throughout the year. It is especially difficult during the busy year-end holiday season. Learn to break through the noise of the December madness by creating a celebration geared specifically for your customers and potential customers. Here are this month’s marketing idea starters. . . . → Click to continue: Promotion idea: 31+ Unique December Holidays

8 quick ways to GRAB attention during the holidays

Reciprocate LLC tips for GRABBING customer attention during the holidays

Here are 8 simple ways to grab your customers’ attention during the hectic holidays. These practical, low-cost ideas are easy to understand and simple to implement. Perfect for small businesses and organizations that are also facing the hectic holiday season. . . . → Click to continue: 8 quick ways to GRAB attention during the holidays

Promotion Idea: 31+ Unique October Holidays

Post your best sour face photo to the Reciprocate Facebook page and receive a sweet deal -- 10% off your next month's bill!

What is your USP? Do you have one? Your Unique Sales Proposition is what makes you stand out from the competition. There are more than 35 holidays you can use to create unique opportunities to market your products and services to your customers. Put on your creative thinking cap as you browse through this list of October celebrations. There’s sure to be at least one that you can use to attract the attention of your customers — and isn’t that what marketing is all about? . . . → Click to continue: Promotion Idea: 31+ Unique October Holidays

What is Google Plus?

Google Plus -Take the Tour

As confused and upset Facebook users express their disapproval of the latest round of changes to the Facebook platform, Google Plus is generating a lot of buzz. Businesses and nonprofit organizations spending time and resources on social media marketing need to be aware of the potential opportunities available through Google Plus when it opens up its platform to businesses in the next few months. Take a self-guided tour of Google Plus and see what social media industry experts have to say about Google Plus and its potential threat to Facebook’s status as the number one social media platform. . . . → Click to continue: What is Google Plus?

Developing A Social Media Strategy #1 | Socialnomics

The first step in developing a social media strategy is understanding the impact of social media on everything we do today.

Creating a social media strategy can be a daunting task. The first step is to understand the impact of social media on society and your target market. Watch this 4-minute video to learn some amazing statistics that will help set the stage for your social media strategy and ultimate success. . . . → Click to continue: Developing A Social Media Strategy #1 | Socialnomics

Competing with the big boys | The Action Plan

Karen Emanuelson on the Women's Information Network - WIN

How to level the playing field

The Internet has helped to level the playing field between small business and the “Big Boys.” Entrepreneurs have the same online real estate as “the Big Boys” — each business gets a Facebook business page, a Google places page, and a main website.

Karen Emanuelson discusses the concept of online real estate during her podcast on The Women’s Information Network with Bonnie Ross-Parker.

The Action Plan

Here are several basic actions to enhance . . . → Click to continue: Competing with the big boys | The Action Plan

LinkedIn: 3 Easy Ways to Stand Out

LinkedIn Strategy

Want to stand out from the crowd on LinkedIn? Learn how to use LinkedIn effectively with three easy ways to make your time on LinkedIn memorable for your connections. Following these three techniques will ensure you differentiate yourself from the 100+ million other LinkedIn members. These tips will increase your online reputation on LinkedIn and help make you memorable to your connections. . . . → Click to continue: LinkedIn: 3 Easy Ways to Stand Out

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