Marketing Tip #13 | Creating the Perfect Business Card

Business cards come in many styles, colors and textures. To create the perfect business card for you and your company, there are several best practices you should consider. Post includes a 10-point Business Card Checklist and free analysis offer. . . . → Click to continue: Marketing Tip #13 | Creating the Perfect Business Card

Marketing Tip #12 | What Your Business Card Says About You

Business cards come in many styles, colors and textures. To create the perfect business card for you and your company, there are several best practices you should consider. This post also includes a 10-point Business Card Checklist. . . . → Click to continue: Marketing Tip #12 | What Your Business Card Says About You

Marketing Tip #11 | Build Your Network with 5-Step Business Card Marketing

Reciprocate Business Cards

The practice of swapping business cards at networking events has become a common way to make an introduction and to leave a lasting impression. Learn 5 easy steps to using the cards you receive at these events and throughout your week to increase the power of your network. . . . → Click to continue: Marketing Tip #11 | Build Your Network with 5-Step Business Card Marketing

Marketing Tip #10 | How to Identify a Qualified Lead

How to Identify a Qualified Lead

In Marketing Tip #9 we discussed the difference between prospects and leads.

Marketing and networking, whether it be traditional or online via your website and social media, attracts prospects. When someone first visits your website, calls, emails, or approaches you online or at a networking event, he is a prospect but not necessarily a qualified lead.

You will be more efficient and save time and money if you learn to . . . → Click to continue: Marketing Tip #10 | How to Identify a Qualified Lead

Who is Generation C? And why you need to care

Generation C -- 18 to 34 year olds -- account for more than their share of tablets and smart phone usage

Research powerhouse Nielsen released a new study on Feb. 23, 2012 identifying power users of mobile devices and dubbed this important consumer group Generation C. Understanding and addressing the communication habits of customers and potential customers as well as potential influencers such as the newly-dubbed Generation C will provide organizations with an important advantage in today’s competitive marketplace. . . . → Click to continue: Who is Generation C? And why you need to care

Promotion Idea: 31+ Unique March Holidays

Celebrate Pi Day on March 14!

You’ve mailed out discounts, offered repeat customers free services or products, and now you feel stuck. How do you reach new people and keep your current customers coming back? Relax. We have something you can try. Holidays. More than 31 of them, just for the month of March alone. Check out this posting for marketing inspiration… . . . → Click to continue: Promotion Idea: 31+ Unique March Holidays

Marketing Tip #9 | Are You Wasting Time on Prospects?

Are you wasting time?

Are you wasting your time on prospects?

There is a fine line between wasting time with a prospect and spending quality time pursuing a lead. Understanding the difference will save you time and money.

Think back to math class where you learned that all squares are rectangles, but not all rectangles are squares. In much the same way, all leads are prospects, but not all prospects are leads.

A lead is only a lead if it is qualified. To . . . → Click to continue: Marketing Tip #9 | Are You Wasting Time on Prospects?

Marketing Tip #8 | What does your email address say about you?

online ID

Whether you realize it or not, you have an online identity – and an online reputation. Even if you have not registered on many of the social media sites, the email address you use already says a lot about you. Does your email address reflect who you are? Is your name part of your email address? Should it be? Learn more here . . . → Click to continue: Marketing Tip #8 | What does your email address say about you?

Marketing Tip #7 | Creating a Winning Brand

Coca-Cola's branding of their iconic bottle is so strong they use it on their canned products!

Learn how emulating an iconic company like Coco-Cola can lead to small business success. Creating a winning brand relies on creating a memorable reputation through the consistent use of several key elements. Learn what these elements are and download the accompanying free Company Branding Assessment tool. Includes special, limited time offer to brand new email marketing campaigns… Learn more… . . . → Click to continue: Marketing Tip #7 | Creating a Winning Brand

Marketing Tip #6 | Marketing to your Customers’ Pain Points

When you market your products or service directly to solve those pain points, your customers will respond. To help keep your marketing efforts focused, you need an understanding of their Pain Points. create a Customer Pain Point Analysis document . Click here for a Pain Point Analysis template. . . . → Click to continue: Marketing Tip #6 | Marketing to your Customers’ Pain Points

What small business can learn from chocolate

What Business can learn from Chocolate

From Godiva to M&Ms, small business can learn a lot from chocolate. Learn how to create effective company pricing, packaging and marketing strategy from tasty treats including Cadbury, KitKat, Mounds, Almond Joy, and more… . . . → Click to continue: What small business can learn from chocolate

Marketing Tip #5 | Identifying Customers’ Pain Points

Pain Points

You’ve heard that “nothing motivates a person quite like pain.” Businesses who can identify their customers’ Pain Points have a huge advantage over the competition. Learn how to easily identify your customers’ pain points in this second of a series on using Pain Points to market your business. . . . → Click to continue: Marketing Tip #5 | Identifying Customers’ Pain Points

Marketing Tip #4 | Understanding Pain Points

Pain Points

“Nothing motivates a person quite like pain.” Businesses who can identify their customers’ Pain Points have a huge advantage over the competition. Learn how to better understand why your customers buy your product or service in this first of a series on using Pain Points to market your business. . . . → Click to continue: Marketing Tip #4 | Understanding Pain Points

Marketing Tip #3 | Website Effectiveness

Are you getting the most marketing “bang” from your website? Your website is the center of your online universe. One of the biggest mistakes small businesses make is not engaging with their website visitors — an easy mistake to make – and, luckily, it’s just as easy to correct. Here’s a quick 4-question self-evaluation quiz to see if your website is working effectively that includes tips and simple fixes. . . . → Click to continue: Marketing Tip #3 | Website Effectiveness

Marketing Tip #2 | Check Your Online Reputation

Make Your Own Door | Marketing Tips

Make Your Own Door | Marketing Tip #2 | Check your Online Reputation. One in a series of weekly marketing tips designed for small businesses who want to succeed. Created by Reciprocate LLC. Weekly marketing tips are also available via free email subscription. . . . → Click to continue: Marketing Tip #2 | Check Your Online Reputation

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