Newsjacking | It works for the President; it can work for you too

President Obama uses newsjacking to keep the spotlight focused on him. You can use the same techniques to garner attention.

President Obama is a master at gaining media attention. One of the favorite techniques used by his administration is called newsjacking. While “newsjacking” sounds ominous, it’s really a simple, free technique that focuses on making your message relevant to what’s important to your target audience right now. So, what exactly is newsjacking? . . . → Click to continue: Newsjacking | It works for the President; it can work for you too

Marketing Tip #21 | 3 Keys to Inbound Marketing

Inbound Marketing

First, an explanation. Inbound marketing is when your customers come to you! Sounds easy? Well, it is. Here are 3 keys to inbound marketing: . . . → Click to continue: Marketing Tip #21 | 3 Keys to Inbound Marketing

The Online Mom Influence

Online Marketing to Moms

Do you know what Moms do online? They engage — actively — with other moms and organizations thatare active on social media networks, especially Facebook. If moms are in your target market or if moms are influencers of your target market, take note. According to a recent Infographic… . . . → Click to continue: The Online Mom Influence

Online All The Time

Sydney Ann Headshot

Ever want to get inside the head of Generation X or Generation Y to understand how they think and why they react? This guest blog is the first in a series from a 22-year-old college student. Hear it straight from Sydney Anne — and learn how you can market your products and services to this all important generation that is “Online All The Time.”

I’m a 22 year old college “super senior.” It’s a running joke with my friends, every . . . → Click to continue: Online All The Time

Marketing Tip #20 | LinkedIn: A 4-Step Strategy

LinkedIn Strategy

Last month, professionals were joining LinkedIn at a rate of two new members per second. To be effective on LinkedIn, you need to stand out from the crowd. But how? Here are four simple strategies: 1. Optimize… . . . → Click to continue: Marketing Tip #20 | LinkedIn: A 4-Step Strategy

Marketing Tip #19 | 25 MORE Easy Marketing Tools

25 MORE Easy Marketing Tools

Looking for more ways to easily market your company? We’ve compiled a list of 25 MORE easy marketing tools below. If you missed our first list of 25 Easy Marketing Tools, click . . . → Click to continue: Marketing Tip #19 | 25 MORE Easy Marketing Tools

Marketing Tip #18 | 4 Ways to use Smartphone Marketing

Smartphones

With almost 50% of U.S. cell phone owners using smartphones, small business owners need to understand how Smartphone Marketing can fit into their overall marketing strategy. Here are four ways to use Smartphone Marketing to promote your organization. . . . → Click to continue: Marketing Tip #18 | 4 Ways to use Smartphone Marketing

Promotion Idea: 31+ Unique May Holidays

Celebrate May 23 - World Turtle Day - offer customers Greenback (dollar) Turtle savings or chocolate turtle candy treats

Marketing can be tricky. How do you bring in new customers, keep old customers coming back, and keep your strategies fresh and exciting? Reciprocate has an idea! Use holidays to offer… . . . → Click to continue: Promotion Idea: 31+ Unique May Holidays

Marketing Tip #17 | How Smart is Smartphone Marketing?

Smartphones

According to marketing research powerhouse Nielsen, as of February 2012, almost half (49.7%) of U.S. mobile subscribers now own smartphones. This is up from only 36% just one year ago. Between Android and iPhone, the operating system with most users is… . . . → Click to continue: Marketing Tip #17 | How Smart is Smartphone Marketing?

Marketing Tip #16 | Who’s Sending Your Emails | How to Boost Company Brand Easily

How to Boost Company Brand Easily with Email

How many emails did you send last week? Bet it was more than a handful. Won’t it be incredible if you could increase your company’s brand recognition with each of those emails? You can – and it’s easy! Read this Marketing Tip to learn the one simple change you can make to your emails that is sure to increase your company’s brand. . . . → Click to continue: Marketing Tip #16 | Who’s Sending Your Emails | How to Boost Company Brand Easily

Marketing Tip #15 | 25 Easy Marketing Tools

25 easy marketing tools

Marketing isn’t hard. It doesn’t even have to cost a lot of money. But marketing does take some thought and time – and a strategy. Here are 25 easy marketing tools to consider for your small business. All can serve to promote your company, products, and services when incorporated into your overall marketing strategy. . . . → Click to continue: Marketing Tip #15 | 25 Easy Marketing Tools

Marketing Tip #14 | Turn Business Cards into Dollars

You probably have at least one box of business cards sitting in your desk. Here are a few simple ways to turn those business cards into business dollars. . . . → Click to continue: Marketing Tip #14 | Turn Business Cards into Dollars

Creating an Effective Call to Action

Sample of Website Calls to Action

Whether you are working on a new brochure, email campaign, business card design or web page for your small business, you need to include an effective Call To Action (CTA). Learn the key elements to creating an effective CTA as well as examples. . . . → Click to continue: Creating an Effective Call to Action

Promotion Idea: 31+ Unique April Holidays

Scrabble Day

Marketing can be a bit tricky. How can you bring in new customers, keep a fresh and positive relationship with loyal customers, and have some fun?

Reciprocate has thought about this too. What better way than to celebrate every day in a fun and unique way! We’ve got some ideas to get you started:

April 5 is National Deep Dish Pizza Day. Do your customers love pizza? Find out by starting a discussion about favorite pizza toppings. Or, poll your . . . → Click to continue: Promotion Idea: 31+ Unique April Holidays

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