What is Google Plus?

Google Plus -Take the Tour

As confused and upset Facebook users express their disapproval of the latest round of changes to the Facebook platform, Google Plus is generating a lot of buzz. Businesses and nonprofit organizations spending time and resources on social media marketing need to be aware of the potential opportunities available through Google Plus when it opens up its platform to businesses in the next few months. Take a self-guided tour of Google Plus and see what social media industry experts have to say about Google Plus and its potential threat to Facebook’s status as the number one social media platform. . . . → Click to continue: What is Google Plus?

Developing A Social Media Strategy #1 | Socialnomics

The first step in developing a social media strategy is understanding the impact of social media on everything we do today.

Creating a social media strategy can be a daunting task. The first step is to understand the impact of social media on society and your target market. Watch this 4-minute video to learn some amazing statistics that will help set the stage for your social media strategy and ultimate success. . . . → Click to continue: Developing A Social Media Strategy #1 | Socialnomics

Competing with the big boys | The Action Plan

Karen Emanuelson on the Women's Information Network - WIN

How to level the playing field

The Internet has helped to level the playing field between small business and the “Big Boys.” Entrepreneurs have the same online real estate as “the Big Boys” — each business gets a Facebook business page, a Google places page, and a main website.

Karen Emanuelson discusses the concept of online real estate during her podcast on The Women’s Information Network with Bonnie Ross-Parker.

The Action Plan

Here are several basic actions to enhance . . . → Click to continue: Competing with the big boys | The Action Plan

LinkedIn: 3 Easy Ways to Stand Out

LinkedIn Strategy

Want to stand out from the crowd on LinkedIn? Learn how to use LinkedIn effectively with three easy ways to make your time on LinkedIn memorable for your connections. Following these three techniques will ensure you differentiate yourself from the 100+ million other LinkedIn members. These tips will increase your online reputation on LinkedIn and help make you memorable to your connections. . . . → Click to continue: LinkedIn: 3 Easy Ways to Stand Out

Promotion Ideas: 30+ Unique September Holidays

Looking to set yourself apart from the competition? Want your organization to stand out from the crowd? Try creating promotions around unique holidays. There are more than 30 unique holidays in September that you can use to drive traffic to your website or store front. Check them out there. . . . → Click to continue: Promotion Ideas: 30+ Unique September Holidays

SCORE Social Media Boot Camp II

Reciprocate is a proud organizer and sponsor of the SCORE Minnesota Social Media Boot Camp II. The Aug. 10 event features 10 amazing social media pros and is expected to draw 250 small business owners, marketing professionals, and SCORE mentors and volunteers. . . . → Click to continue: SCORE Social Media Boot Camp II

Social Media: Do you really need to play the game?

Karen Emanuelson on The Peter McClellan Show

Entrepreneurs need social media — or do they? Are social media sites replacing email? How important is your online reputation? Do small businesses really need a website? The answer may surprise you. These questions and more were answered during The Peter McClellan Show recently. This is one podcast you won’t want to miss. . . . → Click to continue: Social Media: Do you really need to play the game?

Promotion Idea: 31+ Unique July Holidays

Tape Measure Day

Searching for new ways to gain more customers? Looking for innovative marketing or advertising themes? Be creative with these low cost suggestions. Unique holiday promotions can be a low-cost solution to your marketing budget woes. Here’s a list of July holidays to spark your creativity and inspire your marketing efforts on social media and in your brick and mortar location. . . . → Click to continue: Promotion Idea: 31+ Unique July Holidays

Social Media 2011 Just The Stats

Social Media 2011 Just the Stats

Understanding Social Media requires an understanding of the online marketplace. Reciprocate is pleased to share this 64-slide, thought-providing presentation by Hubspot (www.Hubspot.com) which captures the current state of inbound marketing. Learn the State of Social Media in 2011 and use this information as a base for creating your online marketing strategies. . . . → Click to continue: Social Media 2011 Just The Stats

LinkedIn: It is nice to share

Here's what your readers will see when they click the LinkedIn share button.

LinkedIn now offers an easy way for website visitors and email marketing campaign recipients to share your website pages, products, and services on LinkedIn. Learn three places to use this new LinkedIn feature for marketing a small business. . . . → Click to continue: LinkedIn: It is nice to share

Turn your 15 minutes of fame into 30!

Womans Day PR Opportunity

Learn 5 easy ways to take advantage of positive media coverage for your small business or organization. Use this free publicity to promote products and services. . . . → Click to continue: Turn your 15 minutes of fame into 30!

What is Social Media?

What is Social Media? Here’s the philosophy behind Social Media summed up in five words. . . . → Click to continue: What is Social Media?

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