Marketing Tip #15 | 25 Easy Marketing Tools

25 easy marketing tools

Marketing isn’t hard. It doesn’t even have to cost a lot of money. But marketing does take some thought and time – and a strategy. Here are 25 easy marketing tools to consider for your small business. All can serve to promote your company, products, and services when incorporated into your overall marketing strategy. . . . → Click to continue: Marketing Tip #15 | 25 Easy Marketing Tools

Marketing Tip #14 | Turn Business Cards into Dollars

You probably have at least one box of business cards sitting in your desk. Here are a few simple ways to turn those business cards into business dollars. . . . → Click to continue: Marketing Tip #14 | Turn Business Cards into Dollars

Promotion Idea: 31+ Unique April Holidays

Scrabble Day

Marketing can be a bit tricky. How can you bring in new customers, keep a fresh and positive relationship with loyal customers, and have some fun?

Reciprocate has thought about this too. What better way than to celebrate every day in a fun and unique way! We’ve got some ideas to get you started:

April 5 is National Deep Dish Pizza Day. Do your customers love pizza? Find out by starting a discussion about favorite pizza toppings. Or, poll your . . . → Click to continue: Promotion Idea: 31+ Unique April Holidays

Marketing Tip #11 | Build Your Network with 5-Step Business Card Marketing

Reciprocate Business Cards

The practice of swapping business cards at networking events has become a common way to make an introduction and to leave a lasting impression. Learn 5 easy steps to using the cards you receive at these events and throughout your week to increase the power of your network. . . . → Click to continue: Marketing Tip #11 | Build Your Network with 5-Step Business Card Marketing

Marketing Tip #10 | How to Identify a Qualified Lead

How to Identify a Qualified Lead

In Marketing Tip #9 we discussed the difference between prospects and leads.

Marketing and networking, whether it be traditional or online via your website and social media, attracts prospects. When someone first visits your website, calls, emails, or approaches you online or at a networking event, he is a prospect but not necessarily a qualified lead.

You will be more efficient and save time and money if you learn to . . . → Click to continue: Marketing Tip #10 | How to Identify a Qualified Lead

Promotion Idea: 31+ Unique March Holidays

Celebrate Pi Day on March 14!

You’ve mailed out discounts, offered repeat customers free services or products, and now you feel stuck. How do you reach new people and keep your current customers coming back? Relax. We have something you can try. Holidays. More than 31 of them, just for the month of March alone. Check out this posting for marketing inspiration… . . . → Click to continue: Promotion Idea: 31+ Unique March Holidays

Marketing Tip #9 | Are You Wasting Time on Prospects?

Are you wasting time?

Are you wasting your time on prospects?

There is a fine line between wasting time with a prospect and spending quality time pursuing a lead. Understanding the difference will save you time and money.

Think back to math class where you learned that all squares are rectangles, but not all rectangles are squares. In much the same way, all leads are prospects, but not all prospects are leads.

A lead is only a lead if it is qualified. To . . . → Click to continue: Marketing Tip #9 | Are You Wasting Time on Prospects?

Marketing Tip #8 | What does your email address say about you?

online ID

Whether you realize it or not, you have an online identity – and an online reputation. Even if you have not registered on many of the social media sites, the email address you use already says a lot about you. Does your email address reflect who you are? Is your name part of your email address? Should it be? Learn more here . . . → Click to continue: Marketing Tip #8 | What does your email address say about you?

Marketing Tip #7 | Creating a Winning Brand

Coca-Cola's branding of their iconic bottle is so strong they use it on their canned products!

Learn how emulating an iconic company like Coco-Cola can lead to small business success. Creating a winning brand relies on creating a memorable reputation through the consistent use of several key elements. Learn what these elements are and download the accompanying free Company Branding Assessment tool. Includes special, limited time offer to brand new email marketing campaigns… Learn more… . . . → Click to continue: Marketing Tip #7 | Creating a Winning Brand

Marketing Tip #6 | Marketing to your Customers’ Pain Points

When you market your products or service directly to solve those pain points, your customers will respond. To help keep your marketing efforts focused, you need an understanding of their Pain Points. create a Customer Pain Point Analysis document . Click here for a Pain Point Analysis template. . . . → Click to continue: Marketing Tip #6 | Marketing to your Customers’ Pain Points

Promotion Idea: 29+ Unique February Holidays

Celebrate Feb. 4 -- It's Ice Cream for Breakfast Day!

Marketing can be scary for some. It means planning and putting yourself and your business out there. Don’t fret! Marketing can actually be fun.Try this technique to bring in a few customers and a few more laughs. Unique and wacky holidays can create a marketing strategy to keep your customers coming back for more. Take these days for example… . . . → Click to continue: Promotion Idea: 29+ Unique February Holidays

Marketing Tip #4 | Understanding Pain Points

Pain Points

“Nothing motivates a person quite like pain.” Businesses who can identify their customers’ Pain Points have a huge advantage over the competition. Learn how to better understand why your customers buy your product or service in this first of a series on using Pain Points to market your business. . . . → Click to continue: Marketing Tip #4 | Understanding Pain Points

How to Create a Marketing Myth Guaranteed to Increase Sales

Mythological Marketing Characters

Marketing doesn’t have to be hard — or time consuming — and can even be fun. Here’s a simple way to use a modern twist on mythology that is guaranteed to increase sales whether you are a B2B or B2C. Here’s how to use Marketing Mythology to create an MTC for your organization. . . . → Click to continue: How to Create a Marketing Myth Guaranteed to Increase Sales

Promotion idea: 31+ Unique December Holidays

Brown Shoe Day

Small businesses need to take extra steps to gain attention for their products and services throughout the year. It is especially difficult during the busy year-end holiday season. Learn to break through the noise of the December madness by creating a celebration geared specifically for your customers and potential customers. Here are this month’s marketing idea starters. . . . → Click to continue: Promotion idea: 31+ Unique December Holidays

8 quick ways to GRAB attention during the holidays

Reciprocate LLC tips for GRABBING customer attention during the holidays

Here are 8 simple ways to grab your customers’ attention during the hectic holidays. These practical, low-cost ideas are easy to understand and simple to implement. Perfect for small businesses and organizations that are also facing the hectic holiday season. . . . → Click to continue: 8 quick ways to GRAB attention during the holidays

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