Marketing Tip #7 | Creating a Winning Brand

Coca-Cola's branding of their iconic bottle is so strong they use it on their canned products!

Learn how emulating an iconic company like Coco-Cola can lead to small business success. Creating a winning brand relies on creating a memorable reputation through the consistent use of several key elements. Learn what these elements are and download the accompanying free Company Branding Assessment tool. Includes special, limited time offer to brand new email marketing campaigns… Learn more… . . . → Click to continue: Marketing Tip #7 | Creating a Winning Brand

Marketing Tip #6 | Marketing to your Customers’ Pain Points

When you market your products or service directly to solve those pain points, your customers will respond. To help keep your marketing efforts focused, you need an understanding of their Pain Points. create a Customer Pain Point Analysis document . Click here for a Pain Point Analysis template. . . . → Click to continue: Marketing Tip #6 | Marketing to your Customers’ Pain Points

Promotion Idea: 29+ Unique February Holidays

Celebrate Feb. 4 -- It's Ice Cream for Breakfast Day!

Marketing can be scary for some. It means planning and putting yourself and your business out there. Don’t fret! Marketing can actually be fun.Try this technique to bring in a few customers and a few more laughs. Unique and wacky holidays can create a marketing strategy to keep your customers coming back for more. Take these days for example… . . . → Click to continue: Promotion Idea: 29+ Unique February Holidays

Marketing Tip #5 | Identifying Customers’ Pain Points

Pain Points

You’ve heard that “nothing motivates a person quite like pain.” Businesses who can identify their customers’ Pain Points have a huge advantage over the competition. Learn how to easily identify your customers’ pain points in this second of a series on using Pain Points to market your business. . . . → Click to continue: Marketing Tip #5 | Identifying Customers’ Pain Points

Marketing Tip #4 | Understanding Pain Points

Pain Points

“Nothing motivates a person quite like pain.” Businesses who can identify their customers’ Pain Points have a huge advantage over the competition. Learn how to better understand why your customers buy your product or service in this first of a series on using Pain Points to market your business. . . . → Click to continue: Marketing Tip #4 | Understanding Pain Points

Marketing Tip #3 | Website Effectiveness

Are you getting the most marketing “bang” from your website? Your website is the center of your online universe. One of the biggest mistakes small businesses make is not engaging with their website visitors — an easy mistake to make – and, luckily, it’s just as easy to correct. Here’s a quick 4-question self-evaluation quiz to see if your website is working effectively that includes tips and simple fixes. . . . → Click to continue: Marketing Tip #3 | Website Effectiveness

Marketing Tip #2 | Check Your Online Reputation

Make Your Own Door | Marketing Tips

Make Your Own Door | Marketing Tip #2 | Check your Online Reputation. One in a series of weekly marketing tips designed for small businesses who want to succeed. Created by Reciprocate LLC. Weekly marketing tips are also available via free email subscription. . . . → Click to continue: Marketing Tip #2 | Check Your Online Reputation

Marketing Tip #1 | Create a Monthly Marketing Calendar

Make Your Own Door | Marketing Tips

Make Your Own Door | Marketing Tip #1 | Create a Monthly Marketing Calendar. One in a series of weekly marketing tips designed for small businesses who want to succeed. Created by Reciprocate LLC. Weekly marketing tips are also available via free email subscription. . . . → Click to continue: Marketing Tip #1 | Create a Monthly Marketing Calendar

How to Create a Marketing Myth Guaranteed to Increase Sales

Mythological Marketing Characters

Marketing doesn’t have to be hard — or time consuming — and can even be fun. Here’s a simple way to use a modern twist on mythology that is guaranteed to increase sales whether you are a B2B or B2C. Here’s how to use Marketing Mythology to create an MTC for your organization. . . . → Click to continue: How to Create a Marketing Myth Guaranteed to Increase Sales

Promotion Idea: 31+ Unique January Holidays

Celebrate Jan. 15 - National Hat Day. My favorite "hat" is the Diving Helmet I wore during a recent family vacation to Cozumel. Perhaps I could offer customers a chance to "fish" for a discount on Jan. 15... Any takers?

Looking for a new marketing strategy to put you ahead of your competition? Finding new ways to bring in customers can be tricky. Try out this fun marketing strategy and see what fun it brings! Using bizarre holidays can catch the eye of your future customers. It can also keep your current customers coming back for more! Consider January holidays including National Clean Off Your Desk Day (Jan. 9) or National Pie Day (Jan. 20) to spice up your marketing and intrigue your customers. . . . → Click to continue: Promotion Idea: 31+ Unique January Holidays

Promotion idea: 31+ Unique December Holidays

Brown Shoe Day

Small businesses need to take extra steps to gain attention for their products and services throughout the year. It is especially difficult during the busy year-end holiday season. Learn to break through the noise of the December madness by creating a celebration geared specifically for your customers and potential customers. Here are this month’s marketing idea starters. . . . → Click to continue: Promotion idea: 31+ Unique December Holidays

8 quick ways to GRAB attention during the holidays

Reciprocate LLC tips for GRABBING customer attention during the holidays

Here are 8 simple ways to grab your customers’ attention during the hectic holidays. These practical, low-cost ideas are easy to understand and simple to implement. Perfect for small businesses and organizations that are also facing the hectic holiday season. . . . → Click to continue: 8 quick ways to GRAB attention during the holidays

Promotion idea: 30+ unique November holidays

National Clean Out your Frig day

Stumped by how to engage your customers in November? Think outside the box with your ideas. There are more than 30 unique holidays in November including National French Toast Day (Nov. 28) and Name Your PC Day (Nov. 20). How about celebrating Daylight Savings Time Ending on Nov. 6 by offering your customers some new savings of your own? The ideas are only limited by your imagination. . . . → Click to continue: Promotion idea: 30+ unique November holidays

Promotion Idea: 31+ Unique October Holidays

Post your best sour face photo to the Reciprocate Facebook page and receive a sweet deal -- 10% off your next month's bill!

What is your USP? Do you have one? Your Unique Sales Proposition is what makes you stand out from the competition. There are more than 35 holidays you can use to create unique opportunities to market your products and services to your customers. Put on your creative thinking cap as you browse through this list of October celebrations. There’s sure to be at least one that you can use to attract the attention of your customers — and isn’t that what marketing is all about? . . . → Click to continue: Promotion Idea: 31+ Unique October Holidays

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