Marketing Tip #7 | Creating a Winning Brand

Coca-Cola's branding of their iconic bottle is so strong they use it on their canned products!

Learn how emulating an iconic company like Coco-Cola can lead to small business success. Creating a winning brand relies on creating a memorable reputation through the consistent use of several key elements. Learn what these elements are and download the accompanying free Company Branding Assessment tool. Includes special, limited time offer to brand new email marketing campaigns… Learn more… . . . → Click to continue: Marketing Tip #7 | Creating a Winning Brand

Marketing Tip #6 | Marketing to your Customers’ Pain Points

When you market your products or service directly to solve those pain points, your customers will respond. To help keep your marketing efforts focused, you need an understanding of their Pain Points. create a Customer Pain Point Analysis document . Click here for a Pain Point Analysis template. . . . → Click to continue: Marketing Tip #6 | Marketing to your Customers’ Pain Points

Promotion Idea: 29+ Unique February Holidays

Celebrate Feb. 4 -- It's Ice Cream for Breakfast Day!

Marketing can be scary for some. It means planning and putting yourself and your business out there. Don’t fret! Marketing can actually be fun.Try this technique to bring in a few customers and a few more laughs. Unique and wacky holidays can create a marketing strategy to keep your customers coming back for more. Take these days for example… . . . → Click to continue: Promotion Idea: 29+ Unique February Holidays

Marketing Tip #5 | Identifying Customers’ Pain Points

Pain Points

You’ve heard that “nothing motivates a person quite like pain.” Businesses who can identify their customers’ Pain Points have a huge advantage over the competition. Learn how to easily identify your customers’ pain points in this second of a series on using Pain Points to market your business. . . . → Click to continue: Marketing Tip #5 | Identifying Customers’ Pain Points

Marketing Tip #4 | Understanding Pain Points

Pain Points

“Nothing motivates a person quite like pain.” Businesses who can identify their customers’ Pain Points have a huge advantage over the competition. Learn how to better understand why your customers buy your product or service in this first of a series on using Pain Points to market your business. . . . → Click to continue: Marketing Tip #4 | Understanding Pain Points

Promotion idea: 31+ Unique December Holidays

Brown Shoe Day

Small businesses need to take extra steps to gain attention for their products and services throughout the year. It is especially difficult during the busy year-end holiday season. Learn to break through the noise of the December madness by creating a celebration geared specifically for your customers and potential customers. Here are this month’s marketing idea starters. . . . → Click to continue: Promotion idea: 31+ Unique December Holidays

8 quick ways to GRAB attention during the holidays

Reciprocate LLC tips for GRABBING customer attention during the holidays

Here are 8 simple ways to grab your customers’ attention during the hectic holidays. These practical, low-cost ideas are easy to understand and simple to implement. Perfect for small businesses and organizations that are also facing the hectic holiday season. . . . → Click to continue: 8 quick ways to GRAB attention during the holidays

Is Email Marketing Dead?

What do Mark Twain and Email Marketing have in common?

Is Email Marketing dead? As Mark Twain said “The report of my death was an exaggeration.” Seems the same may be true of email marketing. Did you know the total posts on Facebook and Twitter combined add up to 0.2% of all email traffic? Do you know when to send emails for the best open rate? Imagine how powerful your email would be if you sent valuable content to people who had money to buy. Learn more… . . . → Click to continue: Is Email Marketing Dead?

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