Business coaches will tell you that 80% of marketing is ineffective. But it doesn’t have to be. Effective marketing is really as easy as P.I.E. So what exactly is P.I.E.? Well, it’s not the apple pie pictured here, though that does make us want to dash out to the store… The P.I.E. we’re referring to is the… . . . → Click to continue: Marketing is as easy as P.I.E.