Promotion idea: 30+ unique November holidays

National Clean Out your Frig day

Stumped by how to engage your customers in November? Think outside the box with your ideas. There are more than 30 unique holidays in November including National French Toast Day (Nov. 28) and Name Your PC Day (Nov. 20). How about celebrating Daylight Savings Time Ending on Nov. 6 by offering your customers some new savings of your own? The ideas are only limited by your imagination. . . . → Click to continue: Promotion idea: 30+ unique November holidays

Is Email Marketing Dead?

What do Mark Twain and Email Marketing have in common?

Is Email Marketing dead? As Mark Twain said “The report of my death was an exaggeration.” Seems the same may be true of email marketing. Did you know the total posts on Facebook and Twitter combined add up to 0.2% of all email traffic? Do you know when to send emails for the best open rate? Imagine how powerful your email would be if you sent valuable content to people who had money to buy. Learn more… . . . → Click to continue: Is Email Marketing Dead?

Promotion Idea: 31+ Unique October Holidays

Post your best sour face photo to the Reciprocate Facebook page and receive a sweet deal -- 10% off your next month's bill!

What is your USP? Do you have one? Your Unique Sales Proposition is what makes you stand out from the competition. There are more than 35 holidays you can use to create unique opportunities to market your products and services to your customers. Put on your creative thinking cap as you browse through this list of October celebrations. There’s sure to be at least one that you can use to attract the attention of your customers — and isn’t that what marketing is all about? . . . → Click to continue: Promotion Idea: 31+ Unique October Holidays

What is Google Plus?

Google Plus -Take the Tour

As confused and upset Facebook users express their disapproval of the latest round of changes to the Facebook platform, Google Plus is generating a lot of buzz. Businesses and nonprofit organizations spending time and resources on social media marketing need to be aware of the potential opportunities available through Google Plus when it opens up its platform to businesses in the next few months. Take a self-guided tour of Google Plus and see what social media industry experts have to say about Google Plus and its potential threat to Facebook’s status as the number one social media platform. . . . → Click to continue: What is Google Plus?

Developing A Social Media Strategy #1 | Socialnomics

The first step in developing a social media strategy is understanding the impact of social media on everything we do today.

Creating a social media strategy can be a daunting task. The first step is to understand the impact of social media on society and your target market. Watch this 4-minute video to learn some amazing statistics that will help set the stage for your social media strategy and ultimate success. . . . → Click to continue: Developing A Social Media Strategy #1 | Socialnomics

Competing with the big boys | The Action Plan

Karen Emanuelson on the Women's Information Network - WIN

How to level the playing field

The Internet has helped to level the playing field between small business and the “Big Boys.” Entrepreneurs have the same online real estate as “the Big Boys” — each business gets a Facebook business page, a Google places page, and a main website.

Karen Emanuelson discusses the concept of online real estate during her podcast on The Women’s Information Network with Bonnie Ross-Parker.

The Action Plan

Here are several basic actions to enhance . . . → Click to continue: Competing with the big boys | The Action Plan

LinkedIn: 3 Easy Ways to Stand Out

LinkedIn Strategy

Want to stand out from the crowd on LinkedIn? Learn how to use LinkedIn effectively with three easy ways to make your time on LinkedIn memorable for your connections. Following these three techniques will ensure you differentiate yourself from the 100+ million other LinkedIn members. These tips will increase your online reputation on LinkedIn and help make you memorable to your connections. . . . → Click to continue: LinkedIn: 3 Easy Ways to Stand Out

Promotion Ideas: 30+ Unique September Holidays

Looking to set yourself apart from the competition? Want your organization to stand out from the crowd? Try creating promotions around unique holidays. There are more than 30 unique holidays in September that you can use to drive traffic to your website or store front. Check them out there. . . . → Click to continue: Promotion Ideas: 30+ Unique September Holidays

Social Media: How to compete with the big boys

Karen Emanuelson on the Women's Information Network - WIN

Every entrepreneur needs to understand that they have an online reputation. Customers and potential customers “Google” everything. What they see when they Google your name, your company name, your products or your services has an enormous impact on their decision to click through to your website or to your competitors’. Listen to this brief podcast to learn how to compete with the “Big Boys” using your online reputation. . . . → Click to continue: Social Media: How to compete with the big boys

Promotion Idea: 31+ Unique August Holidays

Get Creative! Boast your bottom line by creating a marketing event or campaign around Banana Lovers Day on Aug. 27

Does your marketing messages lack creativity? Need a way to get your fans and connections to engage with you and your brand? August is a great month to spice up your marketing message. On August 16 celebrate International Tell A Joke — offer a discount to customers who share a joke or encourage fans to share their worst jokes on your Facebook business page. In this blog, we share more than 40 unique August holidays. There’s bound to be at least one that sparks your creativity. . . . → Click to continue: Promotion Idea: 31+ Unique August Holidays

SCORE Social Media Boot Camp II

Reciprocate is a proud organizer and sponsor of the SCORE Minnesota Social Media Boot Camp II. The Aug. 10 event features 10 amazing social media pros and is expected to draw 250 small business owners, marketing professionals, and SCORE mentors and volunteers. . . . → Click to continue: SCORE Social Media Boot Camp II

Social Media: Do you really need to play the game?

Karen Emanuelson on The Peter McClellan Show

Entrepreneurs need social media — or do they? Are social media sites replacing email? How important is your online reputation? Do small businesses really need a website? The answer may surprise you. These questions and more were answered during The Peter McClellan Show recently. This is one podcast you won’t want to miss. . . . → Click to continue: Social Media: Do you really need to play the game?

Promotion Idea: 31+ Unique July Holidays

Tape Measure Day

Searching for new ways to gain more customers? Looking for innovative marketing or advertising themes? Be creative with these low cost suggestions. Unique holiday promotions can be a low-cost solution to your marketing budget woes. Here’s a list of July holidays to spark your creativity and inspire your marketing efforts on social media and in your brick and mortar location. . . . → Click to continue: Promotion Idea: 31+ Unique July Holidays

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