Marketing Tip #18 | 4 Ways to use Smartphone Marketing

Smartphones

With almost 50% of U.S. cell phone owners using smartphones, small business owners need to understand how Smartphone Marketing can fit into their overall marketing strategy. Here are four ways to use Smartphone Marketing to promote your organization. . . . → Click to continue: Marketing Tip #18 | 4 Ways to use Smartphone Marketing

Promotion Idea: 31+ Unique May Holidays

Celebrate May 23 - World Turtle Day - offer customers Greenback (dollar) Turtle savings or chocolate turtle candy treats

Marketing can be tricky. How do you bring in new customers, keep old customers coming back, and keep your strategies fresh and exciting? Reciprocate has an idea! Use holidays to offer… . . . → Click to continue: Promotion Idea: 31+ Unique May Holidays

Marketing Tip #17 | How Smart is Smartphone Marketing?

Smartphones

According to marketing research powerhouse Nielsen, as of February 2012, almost half (49.7%) of U.S. mobile subscribers now own smartphones. This is up from only 36% just one year ago. Between Android and iPhone, the operating system with most users is… . . . → Click to continue: Marketing Tip #17 | How Smart is Smartphone Marketing?

Marketing Tip #16 | Who’s Sending Your Emails | How to Boost Company Brand Easily

How to Boost Company Brand Easily with Email

How many emails did you send last week? Bet it was more than a handful. Won’t it be incredible if you could increase your company’s brand recognition with each of those emails? You can – and it’s easy! Read this Marketing Tip to learn the one simple change you can make to your emails that is sure to increase your company’s brand. . . . → Click to continue: Marketing Tip #16 | Who’s Sending Your Emails | How to Boost Company Brand Easily

Marketing Tip #15 | 25 Easy Marketing Tools

25 easy marketing tools

Marketing isn’t hard. It doesn’t even have to cost a lot of money. But marketing does take some thought and time – and a strategy. Here are 25 easy marketing tools to consider for your small business. All can serve to promote your company, products, and services when incorporated into your overall marketing strategy. . . . → Click to continue: Marketing Tip #15 | 25 Easy Marketing Tools

Marketing Tip #14 | Turn Business Cards into Dollars

You probably have at least one box of business cards sitting in your desk. Here are a few simple ways to turn those business cards into business dollars. . . . → Click to continue: Marketing Tip #14 | Turn Business Cards into Dollars

Creating an Effective Call to Action

Sample of Website Calls to Action

Whether you are working on a new brochure, email campaign, business card design or web page for your small business, you need to include an effective Call To Action (CTA). Learn the key elements to creating an effective CTA as well as examples. . . . → Click to continue: Creating an Effective Call to Action

Promotion Idea: 31+ Unique April Holidays

Scrabble Day

Marketing can be a bit tricky. How can you bring in new customers, keep a fresh and positive relationship with loyal customers, and have some fun?

Reciprocate has thought about this too. What better way than to celebrate every day in a fun and unique way! We’ve got some ideas to get you started:

April 5 is National Deep Dish Pizza Day. Do your customers love pizza? Find out by starting a discussion about favorite pizza toppings. Or, poll your . . . → Click to continue: Promotion Idea: 31+ Unique April Holidays

Marketing Tip #13 | Creating the Perfect Business Card

Business cards come in many styles, colors and textures. To create the perfect business card for you and your company, there are several best practices you should consider. Post includes a 10-point Business Card Checklist and free analysis offer. . . . → Click to continue: Marketing Tip #13 | Creating the Perfect Business Card

Marketing Tip #12 | What Your Business Card Says About You

Business cards come in many styles, colors and textures. To create the perfect business card for you and your company, there are several best practices you should consider. This post also includes a 10-point Business Card Checklist. . . . → Click to continue: Marketing Tip #12 | What Your Business Card Says About You

Marketing Tip #11 | Build Your Network with 5-Step Business Card Marketing

Reciprocate Business Cards

The practice of swapping business cards at networking events has become a common way to make an introduction and to leave a lasting impression. Learn 5 easy steps to using the cards you receive at these events and throughout your week to increase the power of your network. . . . → Click to continue: Marketing Tip #11 | Build Your Network with 5-Step Business Card Marketing

Marketing Tip #10 | How to Identify a Qualified Lead

How to Identify a Qualified Lead

In Marketing Tip #9 we discussed the difference between prospects and leads.

Marketing and networking, whether it be traditional or online via your website and social media, attracts prospects. When someone first visits your website, calls, emails, or approaches you online or at a networking event, he is a prospect but not necessarily a qualified lead.

You will be more efficient and save time and money if you learn to . . . → Click to continue: Marketing Tip #10 | How to Identify a Qualified Lead

Who is Generation C? And why you need to care

Generation C -- 18 to 34 year olds -- account for more than their share of tablets and smart phone usage

Research powerhouse Nielsen released a new study on Feb. 23, 2012 identifying power users of mobile devices and dubbed this important consumer group Generation C. Understanding and addressing the communication habits of customers and potential customers as well as potential influencers such as the newly-dubbed Generation C will provide organizations with an important advantage in today’s competitive marketplace. . . . → Click to continue: Who is Generation C? And why you need to care

Promotion Idea: 31+ Unique March Holidays

Celebrate Pi Day on March 14!

You’ve mailed out discounts, offered repeat customers free services or products, and now you feel stuck. How do you reach new people and keep your current customers coming back? Relax. We have something you can try. Holidays. More than 31 of them, just for the month of March alone. Check out this posting for marketing inspiration… . . . → Click to continue: Promotion Idea: 31+ Unique March Holidays

Marketing Tip #9 | Are You Wasting Time on Prospects?

Are you wasting time?

Are you wasting your time on prospects?

There is a fine line between wasting time with a prospect and spending quality time pursuing a lead. Understanding the difference will save you time and money.

Think back to math class where you learned that all squares are rectangles, but not all rectangles are squares. In much the same way, all leads are prospects, but not all prospects are leads.

A lead is only a lead if it is qualified. To . . . → Click to continue: Marketing Tip #9 | Are You Wasting Time on Prospects?

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