Marketing on the Go | What you can learn from Target’s mobile strategies

Screen shot of Target Corporation's mobile landing page

Let’s look at how retail giant Target has gone mobile. Target not only have an app for smartphones and the iPad, but customers can also sign up for monthly text coupons. Even if your organization isn’t retail-based, you can still effectively engage your customers or members via the mobile world. Create a… . . . → Click to continue: Marketing on the Go | What you can learn from Target’s mobile strategies

Marketing On The Go | Using the iPhone 5 and Other Smartphones to your Advantage

Staying Connected On The Go

Do you know what the difference is between a smartphone and a regular cellphone? The difference is that smartphones have mobile operating systems in them, making them a closer relative of a computer than a phone. They have a mobile browser so you can surf the web on the go and most of them feature touchscreens. And, as most of generation Y and Z would seem to believe, if you don’t have a smartphone you… . . . → Click to continue: Marketing On The Go | Using the iPhone 5 and Other Smartphones to your Advantage

Marketing is as easy as P.I.E.

What's your P.I.E.? And we don't mean apple, though this does look delicious...

Business coaches will tell you that 80% of marketing is ineffective. But it doesn’t have to be. Effective marketing is really as easy as P.I.E. So what exactly is P.I.E.? Well, it’s not the apple pie pictured here, though that does make us want to dash out to the store… The P.I.E. we’re referring to is the… . . . → Click to continue: Marketing is as easy as P.I.E.

Do Your Facebook Friends Know Too Much?

Have you checked your personal Facebook "About Page" recently? Facebook has added your Facebook email address -- and displayed it for all to see!

Do you know what you are really sharing on Facebook?

Facebook seems to hold a special place is all of its users’ hearts. And I’m willing to bet most people have a love hate relationship with the social media site. We love the ability to stay connected with friends near and far. We loathe reading all of those whiny Facebook statuses and the hourly updates about where your friend is going or what they are doing. And many of the . . . → Click to continue: Do Your Facebook Friends Know Too Much?

Customers are NOT always right and you need to tell them that

Have you ever told a client "No"?  Reciprocate has! Learn why Reciprocate questions our clients and, sometimes, says "no."

Our customers are NOT always right – and we tell them that! Case Study #1: During a recent phone conversation with a new client, we posed a question. “Why, Mr. Client, do you want more Twitter followers?” Our question was met with silence. Seems the client didn’t know why he wanted more Twitter followers, just that he wanted – and needed – more. He didn’t even know why he was using Twitter or if Twitter was an effective marketing tool for his organization. Instead of simply providing our client with what he asked for, Reciprocate first probed for details. . . . → Click to continue: Customers are NOT always right and you need to tell them that

Marketing Tip #23| 10 Easy Ways to Improve Your Elevator Pitch

An successful elevator pitch is a two-way conversation where you leave them wanting more!

You’re at a networking event or party. Someone asks you a simple question: “So, what do you do?” Here’s where you’d typically start in with your elevator pitch. You know, the one you’ve been perfecting over the past few months. STOP! Follow these 10 tips for an easy way to create an engaging, effective elevator pitch. . . . → Click to continue: Marketing Tip #23| 10 Easy Ways to Improve Your Elevator Pitch

Marketing Tip #22 | WIIFM – The Key to Marketing Success

Your marketing message needs to speak to your audience.

Before you begin any marketing efforts, you must answer one question: “Who is this marketing message aimed at?” Promoting an event, product, or service takes on a different slant depending on the intended audience. For example, if you are promoting an after-school dance class to parents, you might emphasize… . . . → Click to continue: Marketing Tip #22 | WIIFM – The Key to Marketing Success

Facebook and Identity Theft

Identity theft can be caused by over sharing online. Learn how sharing on Facebook (almost) ruined my life. What can you do to protect yourself on the Internet? What qualifies as really personal stuff? This is what I learned… . . . → Click to continue: Facebook and Identity Theft

Newsjacking | It works for the President; it can work for you too

President Obama uses newsjacking to keep the spotlight focused on him. You can use the same techniques to garner attention.

President Obama is a master at gaining media attention. One of the favorite techniques used by his administration is called newsjacking. While “newsjacking” sounds ominous, it’s really a simple, free technique that focuses on making your message relevant to what’s important to your target audience right now. So, what exactly is newsjacking? . . . → Click to continue: Newsjacking | It works for the President; it can work for you too

Marketing Tip #21 | 3 Keys to Inbound Marketing

Inbound Marketing

First, an explanation. Inbound marketing is when your customers come to you! Sounds easy? Well, it is. Here are 3 keys to inbound marketing: . . . → Click to continue: Marketing Tip #21 | 3 Keys to Inbound Marketing

The Online Mom Influence

Online Marketing to Moms

Do you know what Moms do online? They engage — actively — with other moms and organizations thatare active on social media networks, especially Facebook. If moms are in your target market or if moms are influencers of your target market, take note. According to a recent Infographic… . . . → Click to continue: The Online Mom Influence

Online All The Time

Sydney Ann Headshot

Ever want to get inside the head of Generation X or Generation Y to understand how they think and why they react? This guest blog is the first in a series from a 22-year-old college student. Hear it straight from Sydney Anne — and learn how you can market your products and services to this all important generation that is “Online All The Time.”

I’m a 22 year old college “super senior.” It’s a running joke with my friends, every . . . → Click to continue: Online All The Time

Marketing Tip #20 | LinkedIn: A 4-Step Strategy

LinkedIn Strategy

Last month, professionals were joining LinkedIn at a rate of two new members per second. To be effective on LinkedIn, you need to stand out from the crowd. But how? Here are four simple strategies: 1. Optimize… . . . → Click to continue: Marketing Tip #20 | LinkedIn: A 4-Step Strategy

Marketing Tip #19 | 25 MORE Easy Marketing Tools

25 MORE Easy Marketing Tools

Looking for more ways to easily market your company? We’ve compiled a list of 25 MORE easy marketing tools below. If you missed our first list of 25 Easy Marketing Tools, click . . . → Click to continue: Marketing Tip #19 | 25 MORE Easy Marketing Tools

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