Some Smartphone Stats
According to marketing research powerhouse Nielsen, as of February 2012, almost half (49.7%) of U.S. mobile subscribers now own smartphones. This is up from only 36% just one year ago.
Android or iPhone?
Android and iPhone are running neck-in-neck with 48% of today’s smartphones running on Android operating system
How are we using our smartphones?
This is the first in a series of tips on marketing to smartphone users. Coming next: 4 ways you can use smartphone marketing.