Marketing Tip #17 | How Smart is Smartphone Marketing?

Some Smartphone Stats

According to marketing research powerhouse Nielsen, as of February 2012, almost half (49.7%) of U.S. mobile subscribers now own smartphones. This is up from only 36% just one year ago.

Android or iPhone?

Android and iPhone are running neck-in-neck with 48% of today’s smartphones running on Android operating system

How are we using our smartphones?

Chart and statistics by Nielsen

This is the first in a series of tips on marketing to smartphone users. Coming next: 4 ways you can use smartphone marketing.

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