Who is Generation C? And why you need to care

Who is Generation C?

Research powerhouse Nielsen released a new study on Feb. 23, 2012 identifying power users of mobile devices. As many have guessed, this group are Americans aged 18-34. Neilsen has dubbed this new group, Generation C.

While 18-34 year olds make up just 23% of the U.S. population, they own 33% of the tablets and account for 39% of the smartphone usage.

According to Neilsen, Generation C takes their personal connections to new levels with devices and experiences unmatched by any other age group. Small business owners who wish to reach members of Generation C need to understand how this group interactions with technology, with businesses, and with each other.

Here are several other interesting graphs and charts from recent Neilsen studies:

Why you need to care

Understanding and addressing the communication habits of customers and potential customers as well as potential influencers such as the newly-dubbed Generation C will provide organizations with an important advantage in today’s competitive marketplace. Knowing and addressing “how” customers want to interact with your organization will provide valuable insight resulting in increased engagement ultimately leading to business growth and profitability.