Research powerhouse Nielsen released a new study on Feb. 23, 2012 identifying power users of mobile devices. As many have guessed, this group are Americans aged 18-34. Neilsen has dubbed this new group, Generation C.
While 18-34 year olds make up just 23% of the U.S. population, they own 33% of the tablets and account for 39% of the smartphone usage.
According to Neilsen, Generation C takes their personal connections to new levels with devices and experiences unmatched by any other age group. Small business owners who wish to reach members of Generation C need to understand how this group interactions with technology, with businesses, and with each other.
Here are several other interesting graphs and charts from recent Neilsen studies: