Creating an Email Signature Block
Creating a custom email signature block with a direct hyperlink to your website promotes your business and website every time you send or reply to an email. A custom signature is automatically added at the bottom of every email message you send.
Outlook Signature Block
- Open Microsoft Outlook
- Select “Tools” then “Options”
- Click on the “Mail Format” tab
- Click on “Signatures”
- Select “New” and choose a name for your new signature block – your company name would be a good option
- Enter your name, title, company logo, company tag line, and contact information in the box. Select fonts and format the text as you desire. Limit yourself to a basic font family and two to three colors. Insert your company logo by clicking on the “Picture” icon
- To add a direct link to your company website, click on your logo, then on the “Insert Hyperlink” icon and type your company website in the “Address” field.
- Under “E-mail account,” select the email address you use for company correspondence
- Under “New messages,” select the Signature you just created.
- Click “Save”
- Return to Step #5 above to create an additional signature if you would like a different signature for replies, choosing “Replies/forwards” instead of “New messages”
Example Signature Block:
Most email packages offer a similar method to allow you to create an email signature block. To create a signature block in Yahoo! Mail, click on “Options” on the far right side of the mail screen then “More Options” then “Signature.” For Gmail, click “Settings” at the top of any Gmail page.
Have fun and try different options. Change your signature block to reflect the season, insert a timely tip, or to encourage recipients to attend a seminar or other event you are sponsoring. The key is to keep it short and visually attractive. Too many lines of text, too many colors, and too much clutter at the end of an email will just be ignored.