Think of Pinterest as a virtual bulletin board
I haven’t been on Pinterest since they started; I just hopped on the bandwagon a few months ago. I requested an invitation to the site on July 24, 2012, received an invitation the next day, and have since posted 610 “Pins”. I guess it is safe to say that while at first I didn’t see what was so interesting about Pinterest, I can now safely say I understand.
For those of you who have yet to join the pinning community, be warned of the many hours of your life that the social media site has the ability to consume. But don’t let that scare you off. Pinterest lets you post pins from links you wish to mark as well as pinning links that other pinners want to share. You can organize your pins into boards for easy sorting. You can also view pins by other pinners in 33 different categories.
How to Leverage the Interest in Pinterest
You may be wondering why this matters to a small businesses, or associations, or nonprofit organizations. Sometimes it can be tricky to figure out how to optimize a social media site for marketing and business use. And with Pinterest, there aren’t a large number of organizations participating, yet. From what I have seen, it is mostly mothers, teachers, photographers, and brides planning their special day that consume the site. But that shouldn’t stop you from considering how you can take advantage of this new social networking site.
In terms of age, Pinterest is still a relatively young social media site. In comparison, Facebook didn’t become popular until 2006 – two years after launch and Facebook just recently claimed more than 1 billion users. So it is safe to say that Pinterest still has time to grow into an even bigger social media network with the potential to have even more impact.
In my next post, I’ll discuss how organizations can use Pinterest for marketing. In the meantime, click here to learn more about Getting Started on Pinterest.