What is Google Plus?

Google Plus defined

With all the recent changes to Facebook, there has been a lot of noise about a fairly new social network option called Google Plus.  So what exactly is Google Plus and how does this fit into the marketing plans for small businesses and nonprofits? The best description of Google Plus comes directly from Google.  Visit their short tour by clicking on the graphic to the right.

As of mid-September, there is not a business option on Google Plus. There is talk of a business option along with a number of other updates and improvements to Google Plus in future releases.

Will Google Plus replace Facebook?

Early on, there was speculation that Google Plus would overtake powerhouse Facebook. According to comScore, Google Plus reached 21 million visitors in 21 days and 25 million users in its first month. Google reached that benchmark 36 times faster than Facebook, which took 36 months to reach 25 million users. Tthe jury is still out.

Here’s what several social media industry heavy-hitters had to say about Google Plus:

What’s ahead for Google Plus?

According to Google Plus Product Manager Christian Oestlien, “The business experience we are creating should far exceed the consumer profile in terms of its usefulness to businesses. We just ask for your patience while we build it. In the meantime, we are discouraging businesses from using regular profiles to connect with Google+ users. Our policy team will actively work with profile owners to shut down non-user profiles.”

In the meantime, Reciprocate is recommending our clients continue with their current social media marketing strategies.  The 25 million Google Plus subscribers were early adapters curious to see what the buzz is all about.  Google Plus is not currently being used by the mainstream. Entrepreneurs, small businesses, and nonprofits who are working with limited resources — time, money, and staff — should take a wait and see approach before devoting time to Google Plus.

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