Social Media: Do you really need to play the game?

During a recent appearance on The Peter McClellan Show, Reciprocate’s Karen Emanuelson discussed a number of thought-provoking questions including:

Entrepreneurs need social media. Or do they?

The answer may surprise you.
Before diving into a business Facebook page, Twitter account or even spending time building a LinkedIn profile, entrepreneurs need to evaluate their target markets and understand where their potential customers are. Are your customers online? How can you find out?

Will social media replace email?

Parents of high schoolers and preteens will tell you that their students don’t respond to email. Estimates are that by 2013, more than 50 percent of all Internet interactions will be conducted via mobile — tablets and cell phones — not PCs and laptops. How can you best prepare your business?

Why is your website so important?

Your website is the hub of your online reputation. Before you spend any time on social media sites or money on Search Engine Optimization, you need to ensure that your website is capable of projecting the best image of your company, products and services.  Where can you turn for help with a website evaluation?

These are just some of the questions answered during the July 5, 2011 Peter McClellan Show on Business Radio AM1570 featuring Reciprocate LLC’s owner Karen Emanuelson. Click here to listen to Segment One of their discussion. The Wall Street Radio Network features The Peter McClellan Show weekdays from 4-5 p.m.