How to Market to your Customers’
Once you have identified the Pain Points, you can identify the solutions available from your product/service.
In your marketing messages, reinforce that you understand what your customers really need. Illustrate or demonstrate their pain point and how your product/service can take away their pain. Clearly define the Pain Point that your product/service is addressing.
When you market your products or service directly to solve those pain points, your customers will respond.
To help keep your marketing efforts focused, create a Customer Pain Point Analysis document. Click here for a Customer Pain Point Analysis template.