Marketing Tip #4 | Understanding Pain Points

Understanding Pain Points

Do you understand why your customers buy your product or service?  I mean really understand what makes them buy?

Nothing motivates a person quite like pain.

While that might sound harsh, one of the best ways to increase sales is to identify your customers’ Pain Points and then position your company to deliver solutions that relieve these issues.

Customers with a burning need for something – their Pain Point – are highly motivated to alleviate this pain by buying what you have to offer.

What Pain Points do your customers have?  Sample Pain Points include:

  • time pressure
  • social pressure
  • work pressure
  • family pressure

Pain Point Solutions

  • Do you provide fast service?
  • A status symbol?
  • An efficient way to do business?
  • A solution for a busy parent?
This is the first in a series of Marketing Tips on Pain Points. Additional posts, including a Customer Pain Point Analysis Template, will be posted in the next few weeks.  Click here to sign up to receive weekly Marketing Tips from Reciprocate LLC.
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