Marketing Tip #12 | What Your Business Card Says About You

Business Card Marketing

What Your Business Card Says About You 
Take your business card out and have a good look at it. What does it say about you?

Anyone can plunk down $20 at the local office supply store and purchase a batch of business cards.  But your business card should do more than state your name and contact information. Your business card is a vital part of your marketing effort.

Here’s how:

  • First impressions are lasting impressions. Your card is your brand.
  • Use “white space.” Don’t cram so much on your business card that everything runs together.
  • A card that’s ugly, dirty, printed on perforated paper or has another company’s website on the back screams unprofessional amateur.

Effective business cards are:

  • Clean
  • Creative
  • Professionally printed
  • Visually attractive
  • Two-sided

An effective business card containsaccurate, powerful words which describeyour business, products and services. It entices people; it doesn’t bore them.

How does your business card stack up?

This is the second in a series on Business Card Marketing. Be sure to watch for the next tip which will include a link to a Business Card Checklist.