Reciprocate has surveyed thousands of small business owners since 2010 and found that few are actually using Twitter effectively. While we typically recommend that Reciprocate clients use social media platforms such as Facebook and LinkedIn first based on their target customer base, Twitter does have a place in online marketing for both B2B and B2C organizations.
In fact, numerous companies directly credit their Twitter accounts with boosting their bottom line. Online tech news giant Mashable offers insight into several of these success stories through 7 Twitter marketing campaigns to learn from.
If you decide to venture into the world of Twitter, here are 7 tips to get you started:
- Your Twitter account is part of your brand. Be mindful when setting your Twitter “handle.” While Twitter tends to be more casual then LinkedIn, make sure your tweets are consistent in tone and style with your brand.
- If you are having trouble coming up with things to tweet about, consider organizing tweets around a specific event like a press release, product launch, speech or event. Also, don’t be afraid to retweet (RT) others’ tweets if they are relevant to your audience.
- Use keywords. The words you use in each tweet will impact your success. Twitter feeds are integrated into search engines so use words in your tweets that your target audience might use in a search. For example, if you are an accounting firm and your customers would search for “tax help”, use “tax help” in your tweets as frequently as possible to promote that service offering. You might even want to create a hashtag such as #TaxHelp.
- Provide useful information. Don’t forget to include a link to your website or registration page.
- Tweet frequently. Use a tool such as Hootsuite to schedule tweets.
- Check your Twitter account at least once a day and respond to retweets, direct messages and mentions.
- Experiment, have fun, and learn from your mistakes. You might be surprised by the level of interaction you can achieve in 120 characters