LinkedIn: It is nice to share

 Share button available for LinkedIn

It’s nice to share — and LinkedIn now offers an easy way for visitors to your website and recipients of your email marketing campaigns to share your website pages, products, and services with others on LinkedIn.

What’s the advantage?

The LinkedIn Share button is powerful. It provides an easy way for others to post your company information as a personal update, as a post into a discussion group, and as an email sent to individuals.  With more than 85 million members on LinkedIn, this new Share button is a “must have” for every small business marketing effort.  According to LinkedIn, just one individual with 345 connections has potential connections of almost 6 million individuals!

How does it work?

Here’s what your readers will see when they click the LinkedIn share button:

4 Places to use the LinkedIn Share Button

  • Add it to your website
  • Include it in email newsletters
  • Add it to your email signature
  • Add it to your blog

If you are comfortable adding html code to your website, a visit to the LinkedIn publishers’ site provides three options for “share buttons” and instant access to the html code.  It took me less than 5 minutes to add the share button to my WordPress-based website as a widget. Check it out (above right, under the “search” box).  If you prefer, your web developer can add the Share button easily. Either way, make sure you include adding the LinkedIn Share button to your marketing “to-do” list.

If you are a small business owner or a member of a nonprofit organization and aren’t active on LinkedIn, you probably should be.  Check out these additional blog postings for other tips for maximizing your impact on LinkedIn.