Promotion Idea: 31+ Unique August Holidays

Do your marketing messages lacking creativity and excitement?

Are you in search of a new way to pull in customers and offer promotions?

You’re in luck! We have a great idea for you! Holiday promotions. While this may sound like something that happens seasonally, around the winter holidays, it can actually take place daily. Every day of the year is filled with fun and unique holidays.

Take for example August 7, Professional Speakers’ Day. Take this as an opportunity to find local speakers and partner with them. Bad Poetry Day, on August 18, is a great time to offer a promotion to your customers. Run a poetry contest with the goal of having the worst poem submitted. Or take advantage of Banana Lover’s Day on August 27 and peel away from the competition with a discount or promotion for new or returning clients. (A search for “banana” on YouTube reveals some interesting idea starters.)

Here are some August holidays to inspire your marketing creativity:

August Month-Long Celebrations

Happiness Happens Month

National Inventor’s Month

What Will Be Your Legacy Month

August Holiday Weeks

1: National Fraud Awareness Week

2: Elvis Week

3: Weird Contest Week

August Daily Holidays

1: US Air Force Day (Last observed in 1949), Rounds
Resounding Day (Learn to sing a round)

2: National Night Out

3: National Watermelon Day

4: Coast Guard Day

5: First Income Tax (1861)

6: National Mustard Day

7: Professional Speakers’ Day

8: Sneak Some Zucchini On to Your Neighbor’s Porch Night

9: Smokey The Bear’s Birthday (1944)

10: S’mores Day

11: Presidential Joke Day

12: IBM Personal Computer birthday (1981)

13: National Garage Sale Day

14: National Creamsicle Day

15: National Relaxation Day

16: International Tell a Joke Day

17: National Thrift Shop Day

18: Bad Poetry Day

19: Hug Your Boss Day
Sesame Street’s Snuffleupagus’s Birthday

20: Sandcastle and Sculpture Day

21: Sit Back and Relax Day

22: National Be an Angel Day

23: Buttered Corn Day

24: Pluto Demoted Day
Strange Music Day

25: National Second-hand Wardrobe Day

26: National Dog Day
Toilet Paper Day (Invented in 580)

27: Banana Lover’s Day

28: Race Your Mouse Around The Icons Day
Crackers Over The Keyboard Day

29: More Herbs, Less Salt Day

30: National Toasted Marshmallow Day

31: Eat Outside Day

We’d love to hear how you’ve used these holidays to generate customer interest. We encourage you to share your ideas below.

Promotion Idea: 31+ Unique July Holidays

Searching for new ways to gain more customers?

Looking for innovative marketing or advertising themes? Try holiday promotions. While this may sound like your typical holiday season advertising, it is a year round way to get your customers excited and coming back for more.

Take for example, July 6, Take Your Webmaster to Lunch Day. Even if taking your webmaster out for lunch isn’t an option, offering discounts to webmasters or restaurant gift certificates is a great way to attract a target audience.

Searching for a fun way to offer a contest? Take advantage of All American Pet Photo Day on July 11 by offering a gift card for the best photo submitted.

Want to learn more about  your customers? Celebrate Get to Know Your Customers Day on July 21 by sending out a customer survey. Let your customers know why you picked that day to send your survey. They’ll appreciate the gesture and you’ll gain an insight into your audience.

Want to get more creative? Celebrate Harry Potter’s Birthday on July 31st with shipping or service fees magically disappearing for the day.

You may even create your own holiday to match the needs of your business. Celebrate it yearly. Make it fun and get creative. Creating holidays to celebrate your business’s milestones and successes is another good way to draw attention to what you have accomplished.

Whatever unique holidays you find on the calendar, or whatever holidays you choose to create, make sure they are fun and exciting! They are a great marketing tactic to get customers to notice you and spread the word!

Here are some July holidays to inspire your marketing efforts:

Month-long celebrations

National Anti-Boredom Month

National Cell Phone Courtesy Month

Holiday weeks

1st week  of July:   Take Charge of Change Week

2nd week of July:  Sports Cliché Week

3rd week of July:  Promote Playful Professionalism Week

Daily holidays

1: Zip Code Day

1: Creative Ice Cream Flavors Day

2: Freedom from Fear of Public Speaking Day

3: Compliment Your Mirror Day

4: Independence Day

4: Sidewalk Egg Frying Day

5: Workaholics Day

6: Take Your Webmaster to Lunch Day

7: National Strawberry Sundae Day

8: Don’t Put All Your Eggs in One Omelet Day

9: Intern Appreciation Day

10: Don’t Step on a Bee Day

11: All American Pet Photo Day

12: Bill Cosby’s Birthday (1937)

13: Embrace Your Geekiness Day

14: Tape Measure Day

15: Be a Dork Day

15: Cow Appreciation Day

16: Parking Meters Debuted (1935)

17: Yellow Pig Day

18: National Get out of The Doghouse Day

19: Stick Your Tongue out Day

20: Ugly Truck Day

21: Get to Know Your Customers Day

22: Hammock Day

23: National Hot Dog Day

24: Tell an old Joke Day

25: Candles on a Cake Day (First Birthday Cake 55 BC)

26: All or Nothing Day

27: Take Your Houseplants for a Walk Day

28: National Milk Chocolate Day

29: System Administrator Appreciation Day

30: Cheesecake Day

31: Harry Potter’s Birthday

Promotion Idea: 28 Unique June Holidays

typewriter, promotion ideas for small businessCreative ways to gain the attention of your customers

Suffering from writers’ block? Stumped for what to post on Facebook, Twitter or your blog? Are you looking for a fun and unique way to gain more customers? Is your business in need of a new marketing tactic?

Well have we got a solution for you! Holiday promotions.  While this may sound like your typical holiday season advertising, it is a year round way to get your customers excited and coming back for more.

Take for example, June 22, National Chocolate Éclair Day. Have a business in the food industry? Run a special offering free Chocolate Éclairs with each purchase. Own a retail business? Celebrate the Bar Code’s birthday (1974) on June 26th by offering a discount. Unsure of what type of holiday would fit your business? Get creative. Sunglasses Day, on June 27th, offers a great opportunity to hold a sun glasses photo contest, offering a discount or prize to the winner.

You may even create your own holiday to match the needs of your business. Celebrate it yearly, make it fun and get creative. Creating holidays to celebrate your business’s milestones and successes is another good way to draw attention to what you have accomplished.

Whatever unique holidays you find on the calendar, or whatever holidays you choose to create, make sure they are fun and exciting! They are a great marketing tactic to get customers to notice you and spread the word!

Relate these fun holidays to your organization and share them with your online community:

June 1: Heimlich maneuver Day

June 2: Leave the Office Early Day

June 3: Repeat Day

June 4: Shopping Cart Birthday (1937)

June 5: World Environment Day

June 6: National Yo-Yo Day

June 6: Drive-In Movie Theater Birthday

June 7: VCR Birthday

June 8: Vacuum Cleaner Birthday (1869)

June 9: Donald Duck Day (1934)

June 10: Ballpoint Pen Birthday

June 13: Sewing Machine Day

June 14: Sandpaper Invented Day (1834)

June 14: Flag Day

June 15: Ben Franklin’s Kite Experiment (1752)

June 16: No Orange Clothes Day (1784 Holland forbad the wearing orange clothes)

June 18: Casual Day (Friday before summer solstice)

June 20: Ferris Wheel Birthday (1893)

June 21: Summer Solstice

June 22: Take Your Dog To Work Day

June 23: Public Service Day

June 23: Typewriter Patented (1868)

June 25: Paddington Bear’s Birthday (1958)

June 26: Bar Code Birthday (1974)

June 27: Sun Glasses Day

June 28: Insurance Awareness Day

June 29: Waffle Iron Day

June 30: Corvette Birthday (1953)

Be sure to subscribe to our newsletter for new promotion ideas for each month.

Marketing with Photos | What small business can learn from Domino’s Pizza & Monster Energy

Marketing with Photos
Domino’s delivered 400 million pizzas last year. Monster Energy is the Number 1 energy drink by volume in the U.S. What can a small business owner learn from these mammoth companies? Plenty, including how marketing with photos can be used to promote your business. Regardless of the size of your staff or the industry you are in, you can take advantage of photos and photo opportunities to market your company online.

6 creative ideas for marketing with photos

Here are 6 creative ways to use photos to promote your products or services online:

  1. Run a contest.  Ask customers to submit photos featuring your products or services. Offer a prize or discount for entries.  Domino’s Pizza created a special URL to promote a photo contest in 2010 called ShowUsYour Pizza.com.Reciprocate LLC, Twitpic, KarenEman
  2. Create an account on Flickr for your business.  Upload photos that build anticipation for an upcoming event or new product line. I use my Flickr account to showcase community and nature photos I have taken as editor of the North Oaks News as well as to promote my company.
  3. Feature one photo on each page of your website to add visual interest. While too many photos can be distracting, one large image can have a lasting impact on visitors. Additional photos may be placed in a less dominate location lower on the page. Photo gallery pages are an obvious exception to the one-photo rule.
  4. Send photos via Twitter. Using TwitPic, you can share photos from your PC or camera phone via Twitter in real time. TwitPic also provides stats on how many people have viewed your photo, and you can add the TwitPic widget (above right) to your website for additional exposure for your photos.
  5. Upload photos to Facebook. Create albums based on themes. The Monster Energy Facebook page has more than 70 company-created albums and encourages customers to post their own photos.  The result?  More than 5,000 photos uploaded by Monster Energy customers. Examples Facebook albums small businesses could create include:
    • Holiday Gift ideas
    • Why customers love us
    • How we make (product)
    • Before and After
    • On the road
  6. A quick, fun way to promote your small business or organization using photos is Smilebox. This website offers a free (or relatively inexpensive if you choose to upgrade) way to create a short video display of 8-15 photos. Below is the Smilebox I created in just a few minutes using a free account to promote Reciprocate LLC.

Click on the play button above to view the Reciprocate LLC Smilebox creation.

5 small business “photo op” ideas

Opportunities for using photos to promote a small business abound. Keep a camera or camera phone handy as you go about your day. Make a conscious effort to take 5 photos each day for one week.  By the end of the week, you’ll have created a photo gallery to choose from and you will have also created a mindset to look for and create photo opportunities.

Here are some possible photo opportunities to get you started:

  1. Products or services
  2. Company-sponsored events
  3. Employee meetings, client successes, awards, and celebrations – especially if you can feature your product, service, or company logo somewhere in the photo
  4. Company representatives and/or your product at trade shows, speaking engagements, and events.  Stage photos in front of banners and signs which promote the event or in front of recognizable location signs.
  5. Before and after photos — this can translate into almost any industry but works especially well for organizers, home improvement companies, and decorators.  Think outside the box. Even accountants can show a “before” photo of a mountainous pile of receipts and an “after” photo of a clean desk, featuring their company logo displayed on the monitor along with a happy customer.

Use your imagination. Get creative! Unless you are in the professional photography industry, don’t worry so much about getting the perfect shot with perfect lighting. Some applications (like TwitPic) atually lend themselves to impromptu camera phone images. Have fun but do keep your company image and marketing goals in mind. I encourage you to share links to your favorite use of company photos in the comments section below.

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