Marketing Tip #18 | 4 Ways to use Smartphone Marketing

4 Ways to use Smartphone Marketing

Smartphones can be used to reach customers in four primary ways:
  1. Applications
    • Custom Apps
    • Voting and polls
    • Location-based deals
    • Mobile donations
    • Text to win
    • Couponing
    • Facebook
    • Twitter
    • LinkedIn
    • YouTube
  2. Mobile Web
    • Is your website mobile friendly?
  3. Advertising
    • Banner ads
    • Text Messaging
    • QR codes
  4. Phone calls – old-school technology or personal touch?

Want help sorting this out?

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( Unless of course, you’re reading this on your smartphone … then you’ll either need to borrow a friend’s phone call so you can scan the code or simply click here to send us an email)

This is the second in a series of tips on marketing to smartphone users. Read smartphone usage statistics here.

Creating an Effective Call to Action

Whether you are working on a new brochure, email campaign, business card design or web page for your small business, you need to include an effective Call To Action (CTA).

What is a CTA?

A CTA is a phrase that encourages your reader or website visitor to take an immediate action. The graphic on the right depicts several Call to Action buttons found recently on the Internet.

Creating an Effective CTA

An effective CTA gives your audience a reason to interact with your organization.  When creating a CTA, put yourself in your reader’s or visitor’s mindset. They are probably thinking “What’s In It For Me?”

Effective CTAs include a specific request, usually in the form of an action verb, with an added sense of urgency. Add words like “Now” and “Today” to your CTA.

  • Some examples:
  • Watch now
  • Buy now
  • Subscribe today
  • Offer expires April 30
  • Order now to receive a free gift
  • Register today and save 30%
  • Call today
  • Download now

An effective CTA offers a specific customer benefit, usually something of value, in exchange for the action. Tell them what benefit they will get by clicking the call-to-action:

  • Free information
  • A discount
  • Free shipping
  • An exclusive opportunity
  • An e-book

An effective CTA takes readers and web visitors directly to the promised benefit.  It is especially important that CTAs on your website take visitors to an exact web page that specifically delivers the promised benefit.

Want to learn more?

Marketing Tip #7 | Creating a Winning Brand

Creating a Winning Brand

The success of a small business relies, in part, on the company’s ability to create a winning brand. In order to be successful, you must create a memorable reputation — and part of that reputation lies in your ability to successfully brand your company, products and services.

The idea of branding is not new. Branding dates back to 2000 B.C. when inscriptions on the walls of ancient Egyptian tombs indicate that cattle were branded. What has changed is how you create a winning brand in today’s online-intense marketplace.

Successful companies create strong brands around colors, images, logos, shapes, slogans and taglines.

Coca-Cola has been called the world’s most iconic beverage.  The company consistently and very deliberately, uses their trademark red, the distinctive Coke glass bottle figure, their script logo, and targeted slogans.  Below is one of their latest videos. When I posted this, the video was less than 2 hours old and had 306 views.  It will be interesting to see how many views it has when you read this.

Free Branding Assessment Tool

Coke’s consistent branding has resulted in a strong consumer following. You can do the same with your branding.

To learn how to brand your products, services and company as consistently as Coke, start with a quick branding assessment. Click here to download Reciprocate’s free branding assessment tool. You’ll also receive an exclusive offer to receive a free company branding of your Constant Contact emails. But hurry, the Constant Contact branding offer expires Feb. 29, 2012.

Marketing Tip #6 | Marketing to your Customers’ Pain Points

How to Market to your Customers’
Pain Points

Once you have identified the Pain Points, you can identify the solutions available from your product/service.

In your marketing messages, reinforce that you understand what your customers really need. Illustrate or demonstrate their pain point and how your product/service can take away their pain. Clearly define the Pain Point that your product/service is addressing.

When you market your products or service directly to solve those pain points, your customers will respond.

To help keep your marketing efforts focused, create a Customer Pain Point Analysis document. Click here for a Customer Pain Point Analysis template.

This is the third in a series of Marketing Tips on Pain Points. Click below to read previous posts:

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Marketing Tip #3 | Website Effectiveness

Are you getting the most marketing “BANG”
from your website?

Your website is the center of your online universe. One of the biggest mistakes small businesses make is not engaging with their website visitors — an easy mistake to make – and, luckily, it’s just as easy to correct.

Here’s a quick 4-question self-evaluation quiz to see if your website is working effectively that includes tips and simple fixes.

Website Effectiveness Quiz

  1. Does each page offer a “Call to Action”?
    Encourage interaction with website visitors by asking them to do something – such as “Click here,” “Call today,” “Learn more.” Then hyperlink the Call to Action to the appropriate page or action.
  2. Do you have contact information on each page?
    Website visitors move fast. If they can’t find what they are looking for quickly, they will leave your website and move on to the competition. Make it easy to reach you. Include a hyperlinked email address for added ease.
  3. Are you capturing email addresses of web visitors?
    Now that visitors found you on the internet, you need a way to stay in touch. Offering a white paper or email newsletter subscription is a great way to capture email addresses so you can continue to market to your website visitors, even after they’ve left your website. Constant Contact offers an inexpensive, easy-to-install website tool that can turn visitors into an email contact list. Click here to learn more.
  4. Have you looked at your website lately?
    Visit your website; pretend you are a first time visitor. Click on all the links. Fix or eliminate those that are not working correctly. Check the copyright; to let visitors know you are still in business, it should read © 2012.

If you would like help creating or re-designing a website that gets found in online searches and that turns website visitors into paying clients and customers, contact Reciprocate LLC today for a free consultation. Click here to learn more about our free website consultation services.

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What Color is Your Website?

Pick a Color, Any Color

Your brand is reflected in your company colors. When you are first forming your company, you need to decide the colors you want associated with your company, products and services.  Best Buy uses blue and yellow; Coca-Cola relies on red and white; Bachmans, a Twin Cities florist, uses purple and lime green. Which colors represent your company? What colors do you like? What image are you trying to portray?

Consistent use of colors helps to solidify your brand with customers. Use your brand colors everywhere: on your website, YouTube channel, Twitter background, email templates, product packaging, marketing and collateral materials, promotional items, stationery, and business cards.

If website visitors aren’t converting to customers, changing the color of your website might not be the solution. If your car stopped working, would you paint it a different color to make it work?

If you aren’t happy with how your website is performing, ask a third party to review your website with you or hire a website consultant. Does the text answer or raise questions? Are the pages laid out logically? Where are the calls to action? Is it easy to read and uncluttered? 

Notice I haven’t asked what color it is.  Pick a color. Any color.

Pantone just announced Honeysuckle is the 2011 Color of the Year. In the comment section below, post links to your favorite websites and list their dominant colors. (Can you find any using honeysuckle?)