Pinterest isn’t just for sharing recipes and decorating ideas. With more than 10 million unique U.S. visiters to the site each month, Pinterest may be an important addition to your small business marketing strategy. Here’s a quick look at how people are using Pinterest.
So how do you branch out onto Pinterest?
First, take a look around the site. You’ll find companies such as Lindt, Southwest Airlines, Esty, and Fossil all have boards. And you can too.
What you do on Pinterest
- Re-pin posts that are graphically appealing
- Create and post new visually attractive pins
- Follow people and companies that have similar interest
- One time: Create a Pinterest account for your organization
- Continually: Create boards and pins that relate to your organization and what you stand for
Is Pinterest right for your small business?
- Take a look at your business model.
- Identify your target audience using P.I.E. Target Marketing. Based on the Pinterest user statistics below, evaluate if your target audience is active on Pinterest.
How to use Pinterest for Small Business
Consider starting by creating a personal Pinterest. Get comfortable with the site. Learn what interests the users. See how many followers you can get.Pinterest Success Tip: produce visually appealling “pins” that are shareable
- Start by creating a list of ways you can represent your business graphically. Be creative.
- Develop a strategy for developing and sharing your pins. Pin things that are relatable both to your company and fellow pinners.
- Create a Pinterest Business Page.
- Start pinning.
- As always, give it some time. Don’t expect a huge following after day one.
Follow ReciprocateLLC on Pinterest. Share your Pinterest account in the comments section below and we’ll follow you, too!