Promotion Idea: 31+ Unique August Holidays

Do your marketing messages lacking creativity and excitement?

Are you in search of a new way to pull in customers and offer promotions?

You’re in luck! We have a great idea for you! Holiday promotions. While this may sound like something that happens seasonally, around the winter holidays, it can actually take place daily. Every day of the year is filled with fun and unique holidays.

Take for example August 7, Professional Speakers’ Day. Take this as an opportunity to find local speakers and partner with them. Bad Poetry Day, on August 18, is a great time to offer a promotion to your customers. Run a poetry contest with the goal of having the worst poem submitted. Or take advantage of Banana Lover’s Day on August 27 and peel away from the competition with a discount or promotion for new or returning clients. (A search for “banana” on YouTube reveals some interesting idea starters.)

Here are some August holidays to inspire your marketing creativity:

August Month-Long Celebrations

Happiness Happens Month

National Inventor’s Month

What Will Be Your Legacy Month

August Holiday Weeks

1: National Fraud Awareness Week

2: Elvis Week

3: Weird Contest Week

August Daily Holidays

1: US Air Force Day (Last observed in 1949), Rounds
Resounding Day (Learn to sing a round)

2: National Night Out

3: National Watermelon Day

4: Coast Guard Day

5: First Income Tax (1861)

6: National Mustard Day

7: Professional Speakers’ Day

8: Sneak Some Zucchini On to Your Neighbor’s Porch Night

9: Smokey The Bear’s Birthday (1944)

10: S’mores Day

11: Presidential Joke Day

12: IBM Personal Computer birthday (1981)

13: National Garage Sale Day

14: National Creamsicle Day

15: National Relaxation Day

16: International Tell a Joke Day

17: National Thrift Shop Day

18: Bad Poetry Day

19: Hug Your Boss Day
Sesame Street’s Snuffleupagus’s Birthday

20: Sandcastle and Sculpture Day

21: Sit Back and Relax Day

22: National Be an Angel Day

23: Buttered Corn Day

24: Pluto Demoted Day
Strange Music Day

25: National Second-hand Wardrobe Day

26: National Dog Day
Toilet Paper Day (Invented in 580)

27: Banana Lover’s Day

28: Race Your Mouse Around The Icons Day
Crackers Over The Keyboard Day

29: More Herbs, Less Salt Day

30: National Toasted Marshmallow Day

31: Eat Outside Day

We’d love to hear how you’ve used these holidays to generate customer interest. We encourage you to share your ideas below.

SCORE Social Media Boot Camp II

Take your social media to the next level

Reciprocate is a proud organizer and sponsor of the SCORE Minnesota Social Media Boot Camp II. Here’s the press release we wrote to promote this amazing event. We hope to see our Minnesota connections there!

 

Social Media: Do you really need to play the game?

During a recent appearance on The Peter McClellan Show, Reciprocate’s Karen Emanuelson discussed a number of thought-provoking questions including:

Entrepreneurs need social media. Or do they?

The answer may surprise you.
Before diving into a business Facebook page, Twitter account or even spending time building a LinkedIn profile, entrepreneurs need to evaluate their target markets and understand where their potential customers are. Are your customers online? How can you find out?

Will social media replace email?

Parents of high schoolers and preteens will tell you that their students don’t respond to email. Estimates are that by 2013, more than 50 percent of all Internet interactions will be conducted via mobile — tablets and cell phones — not PCs and laptops. How can you best prepare your business?

Why is your website so important?

Your website is the hub of your online reputation. Before you spend any time on social media sites or money on Search Engine Optimization, you need to ensure that your website is capable of projecting the best image of your company, products and services.  Where can you turn for help with a website evaluation?

These are just some of the questions answered during the July 5, 2011 Peter McClellan Show on Business Radio AM1570 featuring Reciprocate LLC’s owner Karen Emanuelson. Click here to listen to Segment One of their discussion. The Wall Street Radio Network features The Peter McClellan Show weekdays from 4-5 p.m.

Promotion Idea: 31+ Unique July Holidays

Searching for new ways to gain more customers?

Looking for innovative marketing or advertising themes? Try holiday promotions. While this may sound like your typical holiday season advertising, it is a year round way to get your customers excited and coming back for more.

Take for example, July 6, Take Your Webmaster to Lunch Day. Even if taking your webmaster out for lunch isn’t an option, offering discounts to webmasters or restaurant gift certificates is a great way to attract a target audience.

Searching for a fun way to offer a contest? Take advantage of All American Pet Photo Day on July 11 by offering a gift card for the best photo submitted.

Want to learn more about  your customers? Celebrate Get to Know Your Customers Day on July 21 by sending out a customer survey. Let your customers know why you picked that day to send your survey. They’ll appreciate the gesture and you’ll gain an insight into your audience.

Want to get more creative? Celebrate Harry Potter’s Birthday on July 31st with shipping or service fees magically disappearing for the day.

You may even create your own holiday to match the needs of your business. Celebrate it yearly. Make it fun and get creative. Creating holidays to celebrate your business’s milestones and successes is another good way to draw attention to what you have accomplished.

Whatever unique holidays you find on the calendar, or whatever holidays you choose to create, make sure they are fun and exciting! They are a great marketing tactic to get customers to notice you and spread the word!

Here are some July holidays to inspire your marketing efforts:

Month-long celebrations

National Anti-Boredom Month

National Cell Phone Courtesy Month

Holiday weeks

1st week  of July:   Take Charge of Change Week

2nd week of July:  Sports Cliché Week

3rd week of July:  Promote Playful Professionalism Week

Daily holidays

1: Zip Code Day

1: Creative Ice Cream Flavors Day

2: Freedom from Fear of Public Speaking Day

3: Compliment Your Mirror Day

4: Independence Day

4: Sidewalk Egg Frying Day

5: Workaholics Day

6: Take Your Webmaster to Lunch Day

7: National Strawberry Sundae Day

8: Don’t Put All Your Eggs in One Omelet Day

9: Intern Appreciation Day

10: Don’t Step on a Bee Day

11: All American Pet Photo Day

12: Bill Cosby’s Birthday (1937)

13: Embrace Your Geekiness Day

14: Tape Measure Day

15: Be a Dork Day

15: Cow Appreciation Day

16: Parking Meters Debuted (1935)

17: Yellow Pig Day

18: National Get out of The Doghouse Day

19: Stick Your Tongue out Day

20: Ugly Truck Day

21: Get to Know Your Customers Day

22: Hammock Day

23: National Hot Dog Day

24: Tell an old Joke Day

25: Candles on a Cake Day (First Birthday Cake 55 BC)

26: All or Nothing Day

27: Take Your Houseplants for a Walk Day

28: National Milk Chocolate Day

29: System Administrator Appreciation Day

30: Cheesecake Day

31: Harry Potter’s Birthday

Promotion Idea: 28 Unique June Holidays

typewriter, promotion ideas for small businessCreative ways to gain the attention of your customers

Suffering from writers’ block? Stumped for what to post on Facebook, Twitter or your blog? Are you looking for a fun and unique way to gain more customers? Is your business in need of a new marketing tactic?

Well have we got a solution for you! Holiday promotions.  While this may sound like your typical holiday season advertising, it is a year round way to get your customers excited and coming back for more.

Take for example, June 22, National Chocolate Éclair Day. Have a business in the food industry? Run a special offering free Chocolate Éclairs with each purchase. Own a retail business? Celebrate the Bar Code’s birthday (1974) on June 26th by offering a discount. Unsure of what type of holiday would fit your business? Get creative. Sunglasses Day, on June 27th, offers a great opportunity to hold a sun glasses photo contest, offering a discount or prize to the winner.

You may even create your own holiday to match the needs of your business. Celebrate it yearly, make it fun and get creative. Creating holidays to celebrate your business’s milestones and successes is another good way to draw attention to what you have accomplished.

Whatever unique holidays you find on the calendar, or whatever holidays you choose to create, make sure they are fun and exciting! They are a great marketing tactic to get customers to notice you and spread the word!

Relate these fun holidays to your organization and share them with your online community:

June 1: Heimlich maneuver Day

June 2: Leave the Office Early Day

June 3: Repeat Day

June 4: Shopping Cart Birthday (1937)

June 5: World Environment Day

June 6: National Yo-Yo Day

June 6: Drive-In Movie Theater Birthday

June 7: VCR Birthday

June 8: Vacuum Cleaner Birthday (1869)

June 9: Donald Duck Day (1934)

June 10: Ballpoint Pen Birthday

June 13: Sewing Machine Day

June 14: Sandpaper Invented Day (1834)

June 14: Flag Day

June 15: Ben Franklin’s Kite Experiment (1752)

June 16: No Orange Clothes Day (1784 Holland forbad the wearing orange clothes)

June 18: Casual Day (Friday before summer solstice)

June 20: Ferris Wheel Birthday (1893)

June 21: Summer Solstice

June 22: Take Your Dog To Work Day

June 23: Public Service Day

June 23: Typewriter Patented (1868)

June 25: Paddington Bear’s Birthday (1958)

June 26: Bar Code Birthday (1974)

June 27: Sun Glasses Day

June 28: Insurance Awareness Day

June 29: Waffle Iron Day

June 30: Corvette Birthday (1953)

Be sure to subscribe to our newsletter for new promotion ideas for each month.

Social Media 2011 Just The Stats

Sometimes statistics and numbers tell a story better than words and provide a quick way to understand our world. The State of Social Media in 2011 is one of those situations. Reciprocate is pleased to share this presentation by Hubspot which captures the current state of inbound marketing using telling statistics and quotes.

The below presentation sums up the State of Social Media in 2011 in 64 thought-provoking slides. Spend a few minutes flipping through the presentation for a glimpse into how others are using social media. Then use this insight as you market your company online. Enjoy!

Social Media 2011 Just The Stats

Thanks to Hubspot for this great collection of social media stats. Reciprocate is not affiliated with Hubspot; we’re just fans of their ability to compile data and their willingness to share their knowledge with the rest of us!

LinkedIn: Join now and be 1 in 100 Million

LinkedInIf you have not already jumped on the LinkedIn bandwagon, it’s time. LinkedIn just announced it has reached 100 million members, and one new member is joining every second. LinkedIn members, representing all Fortune 500 companies and millions of entrepreneurs, in industries from aviation to zoology, join LinkedIn for the common purpose of networking.

Karen Emanuelson is featured in the LinkedIn 100 campaignLinkedIn 100 Million Campaign

To commemorate its membership milestone, LinkedIn launched an interactive ad campaign featuring 100 of its members, including Karen Emanuelson, owner of Reciprocate LLC. Reciprocate’s success can be traced to Karen’s active participation in LinkedIn groups. She was selected for this campaign based on her 140-character success story: “I kick-started my marketing consulting business through LinkedIn groups.”  Karen is currently a member of 58 groups on LinkedIn and serves as manager of two of these groups, Social Media for the Blogger and LinkedMinnesota Entrepreneurs.
 
Click on the ad image above to check out the other 99 success stories. While you’re there, be sure to click on the blue “Submit Your Story” button for your shot at being included in the next LinkedIn advertising campaign. 

Contact Karen today to find out how you can take advantage of LinkedIn and LinkedIn groups to kick-start your company.

 

LinkedIn Strategy #3: Keywords

Keywords linked to LinkedIn success

Recently, I received a phone call from a local HR rep asking me to interview for a position — a position that paid $100K. I hadn’t applied and, at the time, I wasn’t even looking for a job! Turns out, the HR rep plugged a few keywords into LinkedIn’s search function and my profile came to the top! It wasn’t a good fit, but the moral of the story is that people are using LinkedIn to research and find potential employees and potential business partners based on words used in their profiles.

Makes you want to re-word your LinkedIn profile, doesn’t it? 

LinkedIn released a list of the top 10 buzzwords used in LinkedIn profiles. Here are the Top 10 Buzzwords translated into a LinkedIn professional headline: 

Problem Solver with Extensive Experience as a Results-Oriented, Innovative, Motivated Team Player. Proven Track Record in a Dynamic, Fast-Paced Entrepreneurial Environment

Unfortunately, this is about 50 characters too long to fit in the 120-character limit of a LinkedIn professional headline, but imagine what could happen if your professional headline included keywords that are actually being used to find people, products and services in your industry. These are the same keywords that are used in Google, Yahoo, and Bing searches everyday.

So how can you find keywords that could work for you?

Google has a very good instruction guide for creating successful keywords. You can use the Google Adwords Keyword Tool to see which keywords are most popular for your industry. 

In addition to using keywords in your LinkedIn professional headline, Summary and Specialties and Employment title and descriptions, use these keywords throughout your website and online directory listings for even more impact.

LinkedIn: It is nice to share

 Share button available for LinkedIn

It’s nice to share — and LinkedIn now offers an easy way for visitors to your website and recipients of your email marketing campaigns to share your website pages, products, and services with others on LinkedIn.

What’s the advantage?

The LinkedIn Share button is powerful. It provides an easy way for others to post your company information as a personal update, as a post into a discussion group, and as an email sent to individuals.  With more than 85 million members on LinkedIn, this new Share button is a “must have” for every small business marketing effort.  According to LinkedIn, just one individual with 345 connections has potential connections of almost 6 million individuals!

How does it work?

Here’s what your readers will see when they click the LinkedIn share button:

4 Places to use the LinkedIn Share Button

  • Add it to your website
  • Include it in email newsletters
  • Add it to your email signature
  • Add it to your blog

If you are comfortable adding html code to your website, a visit to the LinkedIn publishers’ site provides three options for “share buttons” and instant access to the html code.  It took me less than 5 minutes to add the share button to my WordPress-based website as a widget. Check it out (above right, under the “search” box).  If you prefer, your web developer can add the Share button easily. Either way, make sure you include adding the LinkedIn Share button to your marketing “to-do” list.

If you are a small business owner or a member of a nonprofit organization and aren’t active on LinkedIn, you probably should be.  Check out these additional blog postings for other tips for maximizing your impact on LinkedIn.

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