Stop Wasting Time on Social Media
Time and money — two things your business needs more of. To help, there are 4 steps you can take today to stop wasting time on social media. Think about who your business has charged with posting, tweeting, pinning and chatting on social media. Odds are it’s an intern — a millennial you “hired” for a low or non-existent wage. If your company is representative of most, than, in reality, is social media just interns posting, tweeting and chatting with other interns? No wonder you’re not seeing any real business results from social media.
4 steps to stop wasting time on social media
- Determine what you want to accomplish
Start with a strategy. Define why your business is on social media instead of jumping into a tactic (posting and hoping for the best). Have an end game in mind before you unleash on social media. Decide why you are posting, tweeting, or pinning each link or image. Random social media interactions won’t translate into success without a clear direction.
- Set specific goals
Now that you know why you are on social media, set clear goals. What exactly do you want to accomplish? Is your Facebook presence designed to bring more customers to your website? Do you tweets drive event registrations or increase downloads?
- Engage your audience
We’re all busy — constantly bombarded with so many messages that we can’t possibly react to them all. You need to stand out with engaging content. Each social media interaction should include a call to action. What do you want the reader/viewer to do because they saw your post? Should they click through to your website? Post a comment? Retweet? You need to specifically ask your audience to take an action — each time.
- Find the best social media site(s) for you
All social media sites are not alike. Before you boost another post on Facebook or promote another tweet on Twitter, take a few moments, step back, and really look at who is using social media. To help you decide where to prioritize your digital marketing efforts, we share a detailed infographic by Salesforce.com.