4 steps to creating easy-to-remember passwords

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Learn how to create easy-to-remember passwords that are virtually hackerproof in four easy steps in this fourth blog posting by KarenEman. Includes tips and examples with easy-to-follow instructions. . . . → Click to continue: 4 steps to creating easy-to-remember passwords

Marketing Tip #26 | 8 Easy Ways to Personalize Your Social Media Posts

8 Ways to Personalize Your Social Media

We’re all human. We respond when we believe someone is reaching out to us personally. Especially in today’s mass email marketing and social media bulk posting, a message that speaks to an individual is rare – and usually appreciated. Here are 8 easy ways to personalize your social media posts and tweets. . . . → Click to continue: Marketing Tip #26 | 8 Easy Ways to Personalize Your Social Media Posts

Customers are NOT always right and you need to tell them that

Have you ever told a client "No"?  Reciprocate has! Learn why Reciprocate questions our clients and, sometimes, says "no."

Our customers are NOT always right – and we tell them that! Case Study #1: During a recent phone conversation with a new client, we posed a question. “Why, Mr. Client, do you want more Twitter followers?” Our question was met with silence. Seems the client didn’t know why he wanted more Twitter followers, just that he wanted – and needed – more. He didn’t even know why he was using Twitter or if Twitter was an effective marketing tool for his organization. Instead of simply providing our client with what he asked for, Reciprocate first probed for details. . . . → Click to continue: Customers are NOT always right and you need to tell them that

Marketing Tip #23| 10 Easy Ways to Improve Your Elevator Pitch

An successful elevator pitch is a two-way conversation where you leave them wanting more!

You’re at a networking event or party. Someone asks you a simple question: “So, what do you do?” Here’s where you’d typically start in with your elevator pitch. You know, the one you’ve been perfecting over the past few months. STOP! Follow these 10 tips for an easy way to create an engaging, effective elevator pitch. . . . → Click to continue: Marketing Tip #23| 10 Easy Ways to Improve Your Elevator Pitch

Marketing Tip #21 | 3 Keys to Inbound Marketing

Inbound Marketing

First, an explanation. Inbound marketing is when your customers come to you! Sounds easy? Well, it is. Here are 3 keys to inbound marketing: . . . → Click to continue: Marketing Tip #21 | 3 Keys to Inbound Marketing

Online All The Time

Sydney Ann Headshot

Ever want to get inside the head of Generation X or Generation Y to understand how they think and why they react? This guest blog is the first in a series from a 22-year-old college student. Hear it straight from Sydney Anne — and learn how you can market your products and services to this all important generation that is “Online All The Time.”

I’m a 22 year old college “super senior.” It’s a running joke with my friends, every . . . → Click to continue: Online All The Time

Marketing Tip #19 | 25 MORE Easy Marketing Tools

25 MORE Easy Marketing Tools

Looking for more ways to easily market your company? We’ve compiled a list of 25 MORE easy marketing tools below. If you missed our first list of 25 Easy Marketing Tools, click . . . → Click to continue: Marketing Tip #19 | 25 MORE Easy Marketing Tools

Marketing Tip #15 | 25 Easy Marketing Tools

25 easy marketing tools

Marketing isn’t hard. It doesn’t even have to cost a lot of money. But marketing does take some thought and time – and a strategy. Here are 25 easy marketing tools to consider for your small business. All can serve to promote your company, products, and services when incorporated into your overall marketing strategy. . . . → Click to continue: Marketing Tip #15 | 25 Easy Marketing Tools

Promotion Idea: 31+ Unique April Holidays

Scrabble Day

Marketing can be a bit tricky. How can you bring in new customers, keep a fresh and positive relationship with loyal customers, and have some fun?

Reciprocate has thought about this too. What better way than to celebrate every day in a fun and unique way! We’ve got some ideas to get you started:

April 5 is National Deep Dish Pizza Day. Do your customers love pizza? Find out by starting a discussion about favorite pizza toppings. Or, poll your . . . → Click to continue: Promotion Idea: 31+ Unique April Holidays

Marketing Tip #10 | How to Identify a Qualified Lead

How to Identify a Qualified Lead

In Marketing Tip #9 we discussed the difference between prospects and leads.

Marketing and networking, whether it be traditional or online via your website and social media, attracts prospects. When someone first visits your website, calls, emails, or approaches you online or at a networking event, he is a prospect but not necessarily a qualified lead.

You will be more efficient and save time and money if you learn to . . . → Click to continue: Marketing Tip #10 | How to Identify a Qualified Lead

Marketing Tip #9 | Are You Wasting Time on Prospects?

Are you wasting time?

Are you wasting your time on prospects?

There is a fine line between wasting time with a prospect and spending quality time pursuing a lead. Understanding the difference will save you time and money.

Think back to math class where you learned that all squares are rectangles, but not all rectangles are squares. In much the same way, all leads are prospects, but not all prospects are leads.

A lead is only a lead if it is qualified. To . . . → Click to continue: Marketing Tip #9 | Are You Wasting Time on Prospects?

Marketing Tip #7 | Creating a Winning Brand

Coca-Cola's branding of their iconic bottle is so strong they use it on their canned products!

Learn how emulating an iconic company like Coco-Cola can lead to small business success. Creating a winning brand relies on creating a memorable reputation through the consistent use of several key elements. Learn what these elements are and download the accompanying free Company Branding Assessment tool. Includes special, limited time offer to brand new email marketing campaigns… Learn more… . . . → Click to continue: Marketing Tip #7 | Creating a Winning Brand

Marketing Tip #1 | Create a Monthly Marketing Calendar

Make Your Own Door | Marketing Tips

Make Your Own Door | Marketing Tip #1 | Create a Monthly Marketing Calendar. One in a series of weekly marketing tips designed for small businesses who want to succeed. Created by Reciprocate LLC. Weekly marketing tips are also available via free email subscription. . . . → Click to continue: Marketing Tip #1 | Create a Monthly Marketing Calendar

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