4 steps to creating easy-to-remember passwords

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Learn how to create easy-to-remember passwords that are virtually hackerproof in four easy steps in this fourth blog posting by KarenEman. Includes tips and examples with easy-to-follow instructions. . . . → Click to continue: 4 steps to creating easy-to-remember passwords

Marketing Tip #25 | LinkedIn: The Power of Connections

The Power of Connections

We have yet to find an organization that can’t benefit from using LinkedIn. According to a recent whitepaper, the majority of companies who are on LinkedIn have acquired at least one customer from LinkedIn. Making connections is a critical step. With only 16 connections, LinkedIn says you are just two degrees away from more than 1000 professionals. With 220 connections, your friends-of-friends sphere of influence jumps to nearly 90,000! Here’s how to decide whom to connect to on LinkedIn to grow your sphere of influence. . . . → Click to continue: Marketing Tip #25 | LinkedIn: The Power of Connections

Do Your Facebook Friends Know Too Much?

Have you checked your personal Facebook "About Page" recently? Facebook has added your Facebook email address -- and displayed it for all to see!

Do you know what you are really sharing on Facebook?

Facebook seems to hold a special place is all of its users’ hearts. And I’m willing to bet most people have a love hate relationship with the social media site. We love the ability to stay connected with friends near and far. We loathe reading all of those whiny Facebook statuses and the hourly updates about where your friend is going or what they are doing. And many of the . . . → Click to continue: Do Your Facebook Friends Know Too Much?

Marketing Tip #16 | Who’s Sending Your Emails | How to Boost Company Brand Easily

How to Boost Company Brand Easily with Email

How many emails did you send last week? Bet it was more than a handful. Won’t it be incredible if you could increase your company’s brand recognition with each of those emails? You can – and it’s easy! Read this Marketing Tip to learn the one simple change you can make to your emails that is sure to increase your company’s brand. . . . → Click to continue: Marketing Tip #16 | Who’s Sending Your Emails | How to Boost Company Brand Easily

Marketing Tip #8 | What does your email address say about you?

online ID

Whether you realize it or not, you have an online identity – and an online reputation. Even if you have not registered on many of the social media sites, the email address you use already says a lot about you. Does your email address reflect who you are? Is your name part of your email address? Should it be? Learn more here . . . → Click to continue: Marketing Tip #8 | What does your email address say about you?

Marketing Tip #7 | Creating a Winning Brand

Coca-Cola's branding of their iconic bottle is so strong they use it on their canned products!

Learn how emulating an iconic company like Coco-Cola can lead to small business success. Creating a winning brand relies on creating a memorable reputation through the consistent use of several key elements. Learn what these elements are and download the accompanying free Company Branding Assessment tool. Includes special, limited time offer to brand new email marketing campaigns… Learn more… . . . → Click to continue: Marketing Tip #7 | Creating a Winning Brand

What small business can learn from chocolate

What Business can learn from Chocolate

From Godiva to M&Ms, small business can learn a lot from chocolate. Learn how to create effective company pricing, packaging and marketing strategy from tasty treats including Cadbury, KitKat, Mounds, Almond Joy, and more… . . . → Click to continue: What small business can learn from chocolate

Marketing Tip #2 | Check Your Online Reputation

Make Your Own Door | Marketing Tips

Make Your Own Door | Marketing Tip #2 | Check your Online Reputation. One in a series of weekly marketing tips designed for small businesses who want to succeed. Created by Reciprocate LLC. Weekly marketing tips are also available via free email subscription. . . . → Click to continue: Marketing Tip #2 | Check Your Online Reputation

Developing A Social Media Strategy #1 | Socialnomics

The first step in developing a social media strategy is understanding the impact of social media on everything we do today.

Creating a social media strategy can be a daunting task. The first step is to understand the impact of social media on society and your target market. Watch this 4-minute video to learn some amazing statistics that will help set the stage for your social media strategy and ultimate success. . . . → Click to continue: Developing A Social Media Strategy #1 | Socialnomics

Competing with the big boys | The Action Plan

Karen Emanuelson on the Women's Information Network - WIN

How to level the playing field

The Internet has helped to level the playing field between small business and the “Big Boys.” Entrepreneurs have the same online real estate as “the Big Boys” — each business gets a Facebook business page, a Google places page, and a main website.

Karen Emanuelson discusses the concept of online real estate during her podcast on The Women’s Information Network with Bonnie Ross-Parker.

The Action Plan

Here are several basic actions to enhance . . . → Click to continue: Competing with the big boys | The Action Plan

LinkedIn: 3 Easy Ways to Stand Out

LinkedIn Strategy

Want to stand out from the crowd on LinkedIn? Learn how to use LinkedIn effectively with three easy ways to make your time on LinkedIn memorable for your connections. Following these three techniques will ensure you differentiate yourself from the 100+ million other LinkedIn members. These tips will increase your online reputation on LinkedIn and help make you memorable to your connections. . . . → Click to continue: LinkedIn: 3 Easy Ways to Stand Out

Social Media: How to compete with the big boys

Karen Emanuelson on the Women's Information Network - WIN

Every entrepreneur needs to understand that they have an online reputation. Customers and potential customers “Google” everything. What they see when they Google your name, your company name, your products or your services has an enormous impact on their decision to click through to your website or to your competitors’. Listen to this brief podcast to learn how to compete with the “Big Boys” using your online reputation. . . . → Click to continue: Social Media: How to compete with the big boys

SCORE Social Media Boot Camp II

Reciprocate is a proud organizer and sponsor of the SCORE Minnesota Social Media Boot Camp II. The Aug. 10 event features 10 amazing social media pros and is expected to draw 250 small business owners, marketing professionals, and SCORE mentors and volunteers. . . . → Click to continue: SCORE Social Media Boot Camp II

Social Media: Do you really need to play the game?

Karen Emanuelson on The Peter McClellan Show

Entrepreneurs need social media — or do they? Are social media sites replacing email? How important is your online reputation? Do small businesses really need a website? The answer may surprise you. These questions and more were answered during The Peter McClellan Show recently. This is one podcast you won’t want to miss. . . . → Click to continue: Social Media: Do you really need to play the game?

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