Marketing Tip #28 | It's Time to Go Mobile

Mobile Drives Online and Offline Actions

Everywhere you look, people are scrolling, swiping, texting, tapping, and talking on mobile devices. NOW is the time to go mobile and incorporate mobile into your marketing strategy. Mobile App or Mobile Website? Your industry, your products, your services, and your specific marketing goals will determine if a mobile app or a mobile-friendly website is best for you. Confused? Contact Reciprocate LLC today for a free 15-minute, no obligation, mobile marketing analysis. . . . → Click to continue: Marketing Tip #28 | It’s Time to Go Mobile

Marketing Tip #26 | 8 Easy Ways to Personalize Your Social Media Posts

8 Ways to Personalize Your Social Media

We’re all human. We respond when we believe someone is reaching out to us personally. Especially in today’s mass email marketing and social media bulk posting, a message that speaks to an individual is rare – and usually appreciated. Here are 8 easy ways to personalize your social media posts and tweets. . . . → Click to continue: Marketing Tip #26 | 8 Easy Ways to Personalize Your Social Media Posts

Quick Guide to Twitter Terms for Newbies

Tweet Terms for Newbies

Some say learning to use Twitter is like learning a foreign language because the “Twitterverse” uses unique terms and symbols. Use our Quick Guide to Twitter Terms to introduce yourself to some of the words and symbols used. Even if you don’t have a Twitter account, you can visit the Twitter search page and learn what others are saying on Twitter about the topic. This is also a great way to read what people are saying, in real-time, about a particular industry, product, or news event. . . . → Click to continue: Quick Guide to Twitter Terms for Newbies

Marketing on the Go | What you can learn from Target’s mobile strategies

Screen shot of Target Corporation's mobile landing page

Let’s look at how retail giant Target has gone mobile. Target not only have an app for smartphones and the iPad, but customers can also sign up for monthly text coupons. Even if your organization isn’t retail-based, you can still effectively engage your customers or members via the mobile world. Create a… . . . → Click to continue: Marketing on the Go | What you can learn from Target’s mobile strategies

Marketing On The Go | Using the iPhone 5 and Other Smartphones to your Advantage

Staying Connected On The Go

Do you know what the difference is between a smartphone and a regular cellphone? The difference is that smartphones have mobile operating systems in them, making them a closer relative of a computer than a phone. They have a mobile browser so you can surf the web on the go and most of them feature touchscreens. And, as most of generation Y and Z would seem to believe, if you don’t have a smartphone you… . . . → Click to continue: Marketing On The Go | Using the iPhone 5 and Other Smartphones to your Advantage

Marketing is as easy as P.I.E.

What's your P.I.E.? And we don't mean apple, though this does look delicious...

Business coaches will tell you that 80% of marketing is ineffective. But it doesn’t have to be. Effective marketing is really as easy as P.I.E. So what exactly is P.I.E.? Well, it’s not the apple pie pictured here, though that does make us want to dash out to the store… The P.I.E. we’re referring to is the… . . . → Click to continue: Marketing is as easy as P.I.E.

Marketing Tip #21 | 3 Keys to Inbound Marketing

Inbound Marketing

First, an explanation. Inbound marketing is when your customers come to you! Sounds easy? Well, it is. Here are 3 keys to inbound marketing: . . . → Click to continue: Marketing Tip #21 | 3 Keys to Inbound Marketing

Marketing Tip #19 | 25 MORE Easy Marketing Tools

25 MORE Easy Marketing Tools

Looking for more ways to easily market your company? We’ve compiled a list of 25 MORE easy marketing tools below. If you missed our first list of 25 Easy Marketing Tools, click . . . → Click to continue: Marketing Tip #19 | 25 MORE Easy Marketing Tools

Is Email Marketing Dead?

What do Mark Twain and Email Marketing have in common?

Is Email Marketing dead? As Mark Twain said “The report of my death was an exaggeration.” Seems the same may be true of email marketing. Did you know the total posts on Facebook and Twitter combined add up to 0.2% of all email traffic? Do you know when to send emails for the best open rate? Imagine how powerful your email would be if you sent valuable content to people who had money to buy. Learn more… . . . → Click to continue: Is Email Marketing Dead?

What is Google Plus?

Google Plus -Take the Tour

As confused and upset Facebook users express their disapproval of the latest round of changes to the Facebook platform, Google Plus is generating a lot of buzz. Businesses and nonprofit organizations spending time and resources on social media marketing need to be aware of the potential opportunities available through Google Plus when it opens up its platform to businesses in the next few months. Take a self-guided tour of Google Plus and see what social media industry experts have to say about Google Plus and its potential threat to Facebook’s status as the number one social media platform. . . . → Click to continue: What is Google Plus?