Join Reciprocate at TechExpo Tallahassee 2013

Im speaking TalTech2013

Join Reciprocate LLC’s President Karen Emanuelson and co-presenter Andrienne Bryant at their 2 p.m. session at TechExpo Tallahassee on Thursday, May 9 to learn how some of today’s hottest online communication tools can help you. These low-cost, no-cost (FREE) options will help you increase productivity and keep you under budget. . . . → Click to continue: Join Reciprocate at TechExpo Tallahassee 2013

Marketing Tip #25 | LinkedIn: The Power of Connections

The Power of Connections

We have yet to find an organization that can’t benefit from using LinkedIn. According to a recent whitepaper, the majority of companies who are on LinkedIn have acquired at least one customer from LinkedIn. Making connections is a critical step. With only 16 connections, LinkedIn says you are just two degrees away from more than 1000 professionals. With 220 connections, your friends-of-friends sphere of influence jumps to nearly 90,000! Here’s how to decide whom to connect to on LinkedIn to grow your sphere of influence. . . . → Click to continue: Marketing Tip #25 | LinkedIn: The Power of Connections

Marketing Tip #23| 10 Easy Ways to Improve Your Elevator Pitch

An successful elevator pitch is a two-way conversation where you leave them wanting more!

You’re at a networking event or party. Someone asks you a simple question: “So, what do you do?” Here’s where you’d typically start in with your elevator pitch. You know, the one you’ve been perfecting over the past few months. STOP! Follow these 10 tips for an easy way to create an engaging, effective elevator pitch. . . . → Click to continue: Marketing Tip #23| 10 Easy Ways to Improve Your Elevator Pitch

Marketing Tip #20 | LinkedIn: A 4-Step Strategy

LinkedIn Strategy

Last month, professionals were joining LinkedIn at a rate of two new members per second. To be effective on LinkedIn, you need to stand out from the crowd. But how? Here are four simple strategies: 1. Optimize… . . . → Click to continue: Marketing Tip #20 | LinkedIn: A 4-Step Strategy

Marketing Tip #19 | 25 MORE Easy Marketing Tools

25 MORE Easy Marketing Tools

Looking for more ways to easily market your company? We’ve compiled a list of 25 MORE easy marketing tools below. If you missed our first list of 25 Easy Marketing Tools, click . . . → Click to continue: Marketing Tip #19 | 25 MORE Easy Marketing Tools

Marketing Tip #15 | 25 Easy Marketing Tools

25 easy marketing tools

Marketing isn’t hard. It doesn’t even have to cost a lot of money. But marketing does take some thought and time – and a strategy. Here are 25 easy marketing tools to consider for your small business. All can serve to promote your company, products, and services when incorporated into your overall marketing strategy. . . . → Click to continue: Marketing Tip #15 | 25 Easy Marketing Tools

Marketing Tip #14 | Turn Business Cards into Dollars

You probably have at least one box of business cards sitting in your desk. Here are a few simple ways to turn those business cards into business dollars. . . . → Click to continue: Marketing Tip #14 | Turn Business Cards into Dollars

Marketing Tip #13 | Creating the Perfect Business Card

Business cards come in many styles, colors and textures. To create the perfect business card for you and your company, there are several best practices you should consider. Post includes a 10-point Business Card Checklist and free analysis offer. . . . → Click to continue: Marketing Tip #13 | Creating the Perfect Business Card

Marketing Tip #12 | What Your Business Card Says About You

Business cards come in many styles, colors and textures. To create the perfect business card for you and your company, there are several best practices you should consider. This post also includes a 10-point Business Card Checklist. . . . → Click to continue: Marketing Tip #12 | What Your Business Card Says About You

Marketing Tip #11 | Build Your Network with 5-Step Business Card Marketing

Reciprocate Business Cards

The practice of swapping business cards at networking events has become a common way to make an introduction and to leave a lasting impression. Learn 5 easy steps to using the cards you receive at these events and throughout your week to increase the power of your network. . . . → Click to continue: Marketing Tip #11 | Build Your Network with 5-Step Business Card Marketing

Marketing Tip #10 | How to Identify a Qualified Lead

How to Identify a Qualified Lead

In Marketing Tip #9 we discussed the difference between prospects and leads.

Marketing and networking, whether it be traditional or online via your website and social media, attracts prospects. When someone first visits your website, calls, emails, or approaches you online or at a networking event, he is a prospect but not necessarily a qualified lead.

You will be more efficient and save time and money if you learn to . . . → Click to continue: Marketing Tip #10 | How to Identify a Qualified Lead

Marketing Tip #9 | Are You Wasting Time on Prospects?

Are you wasting time?

Are you wasting your time on prospects?

There is a fine line between wasting time with a prospect and spending quality time pursuing a lead. Understanding the difference will save you time and money.

Think back to math class where you learned that all squares are rectangles, but not all rectangles are squares. In much the same way, all leads are prospects, but not all prospects are leads.

A lead is only a lead if it is qualified. To . . . → Click to continue: Marketing Tip #9 | Are You Wasting Time on Prospects?

LinkedIn: 3 Easy Ways to Stand Out

LinkedIn Strategy

Want to stand out from the crowd on LinkedIn? Learn how to use LinkedIn effectively with three easy ways to make your time on LinkedIn memorable for your connections. Following these three techniques will ensure you differentiate yourself from the 100+ million other LinkedIn members. These tips will increase your online reputation on LinkedIn and help make you memorable to your connections. . . . → Click to continue: LinkedIn: 3 Easy Ways to Stand Out

SCORE Social Media Boot Camp II

Reciprocate is a proud organizer and sponsor of the SCORE Minnesota Social Media Boot Camp II. The Aug. 10 event features 10 amazing social media pros and is expected to draw 250 small business owners, marketing professionals, and SCORE mentors and volunteers. . . . → Click to continue: SCORE Social Media Boot Camp II

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