How to Snag Free Online PR -- It's Easier than You Think!

Free PR Online

Free Online PR

Gaining free online PR isn’t as daunting as it sounds. In your continuing efforts to improve your business’ online reputation, you should add PR outlets and activities to your monthly marketing calendar activities. Adding a monthly themed press release to online outlets and monitoring reporters’ queries for relevent PR opportunities will enhance your online reputation and help to push any negative reviews and comments off page 1 of Google.

There are a number of free online PR . . . → Click to continue: How to Snag Free Online PR — It’s Easier than You Think!

How to Stop Wasting Time on Social Media

Stop Wasting Time on Social Media

Stop Wasting Time on Social Media

Time and money — two things your business needs more of. To help, there are 4 steps you can take today to stop wasting time on social media. Think about who your business has charged with posting, tweeting, pinning and chatting on social media. Odds are it’s an intern — a millennial you “hired” for a low or non-existent wage. If your company is representative of most, than, in reality, is social media just . . . → Click to continue: Stop Wasting Time on Social Media Sites

Email Marketing | My Dad Writes the Best Email Subject Lines

My Dad Writes the Best Email Subject Lines

My 82-year-old father writes some of the best email subject lines. His subject lines are so intriguing; I’d open and read his messages, even if I wasn’t related! What you need to know about email open rates and subject lines: In the U.S., according to Silverpop’s 2013 Email Marketing Metrics Benchmark Study, 18.9% is the average email open rate. What does that mean for you? For every 100 email addresses on your distribution list, on average, you can expect less than 20 people to read your message. An email list of 1000 addresses will result in about 189 people reading an email. . . . → Click to continue: Email Marketing | My Dad Writes the Best Email Subject Lines

Google Tools #3 | Summer Trends and Hot Keywords

Google Trends and Hot Keywords July 1 2013

Use Summer Trends and Hot Keywords to help your marketing message stand out. The first step is to find popular summer trends and hot keywords. Here’s how: . . . → Click to continue: Google Tools #3 | Summer Trends and Hot Keywords

Marketing Tip #26 | 8 Easy Ways to Personalize Your Social Media Posts

8 Ways to Personalize Your Social Media

We’re all human. We respond when we believe someone is reaching out to us personally. Especially in today’s mass email marketing and social media bulk posting, a message that speaks to an individual is rare – and usually appreciated. Here are 8 easy ways to personalize your social media posts and tweets. . . . → Click to continue: Marketing Tip #26 | 8 Easy Ways to Personalize Your Social Media Posts

Quick Guide to Twitter Terms for Newbies

Tweet Terms for Newbies

Some say learning to use Twitter is like learning a foreign language because the “Twitterverse” uses unique terms and symbols. Use our Quick Guide to Twitter Terms to introduce yourself to some of the words and symbols used. Even if you don’t have a Twitter account, you can visit the Twitter search page and learn what others are saying on Twitter about the topic. This is also a great way to read what people are saying, in real-time, about a particular industry, product, or news event. . . . → Click to continue: Quick Guide to Twitter Terms for Newbies

Marketing Tip #25 | LinkedIn: The Power of Connections

The Power of Connections

We have yet to find an organization that can’t benefit from using LinkedIn. According to a recent whitepaper, the majority of companies who are on LinkedIn have acquired at least one customer from LinkedIn. Making connections is a critical step. With only 16 connections, LinkedIn says you are just two degrees away from more than 1000 professionals. With 220 connections, your friends-of-friends sphere of influence jumps to nearly 90,000! Here’s how to decide whom to connect to on LinkedIn to grow your sphere of influence. . . . → Click to continue: Marketing Tip #25 | LinkedIn: The Power of Connections

Marketing Tip #24 | The Generation Gap Influence: Finding Your Target Market on Social Media

Generation Gap

You’ve hear it all the time. “You NEED to have a Facebook business page.” “You NEED to get on Twitter.” “You NEED to be on Pinterest.” But do you really? Find out which organizations should NOT be using Twitter and which SHOULD be on Pinterest based on user demographics. We share three easy tips to help you determine the best… . . . → Click to continue: Marketing Tip #24 | The Generation Gap Influence: Finding Your Target Market on Social Media

Marketing on the Go | What you can learn from Target’s mobile strategies

Screen shot of Target Corporation's mobile landing page

Let’s look at how retail giant Target has gone mobile. Target not only have an app for smartphones and the iPad, but customers can also sign up for monthly text coupons. Even if your organization isn’t retail-based, you can still effectively engage your customers or members via the mobile world. Create a… . . . → Click to continue: Marketing on the Go | What you can learn from Target’s mobile strategies

Marketing is as easy as P.I.E.

What's your P.I.E.? And we don't mean apple, though this does look delicious...

Business coaches will tell you that 80% of marketing is ineffective. But it doesn’t have to be. Effective marketing is really as easy as P.I.E. So what exactly is P.I.E.? Well, it’s not the apple pie pictured here, though that does make us want to dash out to the store… The P.I.E. we’re referring to is the… . . . → Click to continue: Marketing is as easy as P.I.E.

Customers are NOT always right and you need to tell them that

Have you ever told a client "No"?  Reciprocate has! Learn why Reciprocate questions our clients and, sometimes, says "no."

Our customers are NOT always right – and we tell them that! Case Study #1: During a recent phone conversation with a new client, we posed a question. “Why, Mr. Client, do you want more Twitter followers?” Our question was met with silence. Seems the client didn’t know why he wanted more Twitter followers, just that he wanted – and needed – more. He didn’t even know why he was using Twitter or if Twitter was an effective marketing tool for his organization. Instead of simply providing our client with what he asked for, Reciprocate first probed for details. . . . → Click to continue: Customers are NOT always right and you need to tell them that

Marketing Tip #22 | WIIFM – The Key to Marketing Success

Your marketing message needs to speak to your audience.

Before you begin any marketing efforts, you must answer one question: “Who is this marketing message aimed at?” Promoting an event, product, or service takes on a different slant depending on the intended audience. For example, if you are promoting an after-school dance class to parents, you might emphasize… . . . → Click to continue: Marketing Tip #22 | WIIFM – The Key to Marketing Success

Newsjacking | It works for the President; it can work for you too

President Obama uses newsjacking to keep the spotlight focused on him. You can use the same techniques to garner attention.

President Obama is a master at gaining media attention. One of the favorite techniques used by his administration is called newsjacking. While “newsjacking” sounds ominous, it’s really a simple, free technique that focuses on making your message relevant to what’s important to your target audience right now. So, what exactly is newsjacking? . . . → Click to continue: Newsjacking | It works for the President; it can work for you too

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