How to Snag Free Online PR -- It's Easier than You Think!

Free PR Online

Free Online PR

Gaining free online PR isn’t as daunting as it sounds. In your continuing efforts to improve your business’ online reputation, you should add PR outlets and activities to your monthly marketing calendar activities. Adding a monthly themed press release to online outlets and monitoring reporters’ queries for relevent PR opportunities will enhance your online reputation and help to push any negative reviews and comments off page 1 of Google.

There are a number of free online PR . . . → Click to continue: How to Snag Free Online PR — It’s Easier than You Think!

Email Marketing | My Dad Writes the Best Email Subject Lines

My Dad Writes the Best Email Subject Lines

My 82-year-old father writes some of the best email subject lines. His subject lines are so intriguing; I’d open and read his messages, even if I wasn’t related! What you need to know about email open rates and subject lines: In the U.S., according to Silverpop’s 2013 Email Marketing Metrics Benchmark Study, 18.9% is the average email open rate. What does that mean for you? For every 100 email addresses on your distribution list, on average, you can expect less than 20 people to read your message. An email list of 1000 addresses will result in about 189 people reading an email. . . . → Click to continue: Email Marketing | My Dad Writes the Best Email Subject Lines

Marketing Tip # 27 | How to Get More Facebook Likes

More Facebook Likes

Use these 10 easy ways to get more Facebook Likes on your organization’s business page. THE GOAL: To increase awareness of your organization’s presence on Facebook Here’s how . . . → Click to continue: Marketing Tip # 27 | How to Get More Facebook Likes

Google Tools #3 | Summer Trends and Hot Keywords

Google Trends and Hot Keywords July 1 2013

Use Summer Trends and Hot Keywords to help your marketing message stand out. The first step is to find popular summer trends and hot keywords. Here’s how: . . . → Click to continue: Google Tools #3 | Summer Trends and Hot Keywords

Quick Guide to Twitter Terms for Newbies

Tweet Terms for Newbies

Some say learning to use Twitter is like learning a foreign language because the “Twitterverse” uses unique terms and symbols. Use our Quick Guide to Twitter Terms to introduce yourself to some of the words and symbols used. Even if you don’t have a Twitter account, you can visit the Twitter search page and learn what others are saying on Twitter about the topic. This is also a great way to read what people are saying, in real-time, about a particular industry, product, or news event. . . . → Click to continue: Quick Guide to Twitter Terms for Newbies

Join Reciprocate at TechExpo Tallahassee 2013

Im speaking TalTech2013

Join Reciprocate LLC’s President Karen Emanuelson and co-presenter Andrienne Bryant at their 2 p.m. session at TechExpo Tallahassee on Thursday, May 9 to learn how some of today’s hottest online communication tools can help you. These low-cost, no-cost (FREE) options will help you increase productivity and keep you under budget. . . . → Click to continue: Join Reciprocate at TechExpo Tallahassee 2013

Marketing Tip #25 | LinkedIn: The Power of Connections

The Power of Connections

We have yet to find an organization that can’t benefit from using LinkedIn. According to a recent whitepaper, the majority of companies who are on LinkedIn have acquired at least one customer from LinkedIn. Making connections is a critical step. With only 16 connections, LinkedIn says you are just two degrees away from more than 1000 professionals. With 220 connections, your friends-of-friends sphere of influence jumps to nearly 90,000! Here’s how to decide whom to connect to on LinkedIn to grow your sphere of influence. . . . → Click to continue: Marketing Tip #25 | LinkedIn: The Power of Connections

Marketing Tip #23| 10 Easy Ways to Improve Your Elevator Pitch

An successful elevator pitch is a two-way conversation where you leave them wanting more!

You’re at a networking event or party. Someone asks you a simple question: “So, what do you do?” Here’s where you’d typically start in with your elevator pitch. You know, the one you’ve been perfecting over the past few months. STOP! Follow these 10 tips for an easy way to create an engaging, effective elevator pitch. . . . → Click to continue: Marketing Tip #23| 10 Easy Ways to Improve Your Elevator Pitch

Marketing Tip #22 | WIIFM – The Key to Marketing Success

Your marketing message needs to speak to your audience.

Before you begin any marketing efforts, you must answer one question: “Who is this marketing message aimed at?” Promoting an event, product, or service takes on a different slant depending on the intended audience. For example, if you are promoting an after-school dance class to parents, you might emphasize… . . . → Click to continue: Marketing Tip #22 | WIIFM – The Key to Marketing Success

Newsjacking | It works for the President; it can work for you too

President Obama uses newsjacking to keep the spotlight focused on him. You can use the same techniques to garner attention.

President Obama is a master at gaining media attention. One of the favorite techniques used by his administration is called newsjacking. While “newsjacking” sounds ominous, it’s really a simple, free technique that focuses on making your message relevant to what’s important to your target audience right now. So, what exactly is newsjacking? . . . → Click to continue: Newsjacking | It works for the President; it can work for you too

Marketing Tip #21 | 3 Keys to Inbound Marketing

Inbound Marketing

First, an explanation. Inbound marketing is when your customers come to you! Sounds easy? Well, it is. Here are 3 keys to inbound marketing: . . . → Click to continue: Marketing Tip #21 | 3 Keys to Inbound Marketing

Marketing Tip #20 | LinkedIn: A 4-Step Strategy

LinkedIn Strategy

Last month, professionals were joining LinkedIn at a rate of two new members per second. To be effective on LinkedIn, you need to stand out from the crowd. But how? Here are four simple strategies: 1. Optimize… . . . → Click to continue: Marketing Tip #20 | LinkedIn: A 4-Step Strategy

Marketing Tip #19 | 25 MORE Easy Marketing Tools

25 MORE Easy Marketing Tools

Looking for more ways to easily market your company? We’ve compiled a list of 25 MORE easy marketing tools below. If you missed our first list of 25 Easy Marketing Tools, click . . . → Click to continue: Marketing Tip #19 | 25 MORE Easy Marketing Tools

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