Marketing Tip # 27 | How to Get More Facebook Likes

More Facebook Likes

Use these 10 easy ways to get more Facebook Likes on your organization’s business page. THE GOAL: To increase awareness of your organization’s presence on Facebook Here’s how . . . → Click to continue: Marketing Tip # 27 | How to Get More Facebook Likes

Marketing Tip #26 | 8 Easy Ways to Personalize Your Social Media Posts

8 Ways to Personalize Your Social Media

We’re all human. We respond when we believe someone is reaching out to us personally. Especially in today’s mass email marketing and social media bulk posting, a message that speaks to an individual is rare – and usually appreciated. Here are 8 easy ways to personalize your social media posts and tweets. . . . → Click to continue: Marketing Tip #26 | 8 Easy Ways to Personalize Your Social Media Posts

Marketing Tip #24 | The Generation Gap Influence: Finding Your Target Market on Social Media

Generation Gap

You’ve hear it all the time. “You NEED to have a Facebook business page.” “You NEED to get on Twitter.” “You NEED to be on Pinterest.” But do you really? Find out which organizations should NOT be using Twitter and which SHOULD be on Pinterest based on user demographics. We share three easy tips to help you determine the best… . . . → Click to continue: Marketing Tip #24 | The Generation Gap Influence: Finding Your Target Market on Social Media

Do Your Facebook Friends Know Too Much?

Have you checked your personal Facebook "About Page" recently? Facebook has added your Facebook email address -- and displayed it for all to see!

Do you know what you are really sharing on Facebook?

Facebook seems to hold a special place is all of its users’ hearts. And I’m willing to bet most people have a love hate relationship with the social media site. We love the ability to stay connected with friends near and far. We loathe reading all of those whiny Facebook statuses and the hourly updates about where your friend is going or what they are doing. And many of the . . . → Click to continue: Do Your Facebook Friends Know Too Much?

Facebook and Identity Theft

Identity theft can be caused by over sharing online. Learn how sharing on Facebook (almost) ruined my life. What can you do to protect yourself on the Internet? What qualifies as really personal stuff? This is what I learned… . . . → Click to continue: Facebook and Identity Theft

The Online Mom Influence

Online Marketing to Moms

Do you know what Moms do online? They engage — actively — with other moms and organizations thatare active on social media networks, especially Facebook. If moms are in your target market or if moms are influencers of your target market, take note. According to a recent Infographic… . . . → Click to continue: The Online Mom Influence

Online All The Time

Sydney Ann Headshot

Ever want to get inside the head of Generation X or Generation Y to understand how they think and why they react? This guest blog is the first in a series from a 22-year-old college student. Hear it straight from Sydney Anne — and learn how you can market your products and services to this all important generation that is “Online All The Time.”

I’m a 22 year old college “super senior.” It’s a running joke with my friends, every . . . → Click to continue: Online All The Time

Promotion Idea: 31+ Unique March Holidays

Celebrate Pi Day on March 14!

You’ve mailed out discounts, offered repeat customers free services or products, and now you feel stuck. How do you reach new people and keep your current customers coming back? Relax. We have something you can try. Holidays. More than 31 of them, just for the month of March alone. Check out this posting for marketing inspiration… . . . → Click to continue: Promotion Idea: 31+ Unique March Holidays

What small business can learn from chocolate

What Business can learn from Chocolate

From Godiva to M&Ms, small business can learn a lot from chocolate. Learn how to create effective company pricing, packaging and marketing strategy from tasty treats including Cadbury, KitKat, Mounds, Almond Joy, and more… . . . → Click to continue: What small business can learn from chocolate

Promotion Idea: 29+ Unique February Holidays

Celebrate Feb. 4 -- It's Ice Cream for Breakfast Day!

Marketing can be scary for some. It means planning and putting yourself and your business out there. Don’t fret! Marketing can actually be fun.Try this technique to bring in a few customers and a few more laughs. Unique and wacky holidays can create a marketing strategy to keep your customers coming back for more. Take these days for example… . . . → Click to continue: Promotion Idea: 29+ Unique February Holidays

Promotion idea: 31+ Unique December Holidays

Brown Shoe Day

Small businesses need to take extra steps to gain attention for their products and services throughout the year. It is especially difficult during the busy year-end holiday season. Learn to break through the noise of the December madness by creating a celebration geared specifically for your customers and potential customers. Here are this month’s marketing idea starters. . . . → Click to continue: Promotion idea: 31+ Unique December Holidays

Promotion Idea: 31+ Unique October Holidays

Post your best sour face photo to the Reciprocate Facebook page and receive a sweet deal -- 10% off your next month's bill!

What is your USP? Do you have one? Your Unique Sales Proposition is what makes you stand out from the competition. There are more than 35 holidays you can use to create unique opportunities to market your products and services to your customers. Put on your creative thinking cap as you browse through this list of October celebrations. There’s sure to be at least one that you can use to attract the attention of your customers — and isn’t that what marketing is all about? . . . → Click to continue: Promotion Idea: 31+ Unique October Holidays

What is Google Plus?

Google Plus -Take the Tour

As confused and upset Facebook users express their disapproval of the latest round of changes to the Facebook platform, Google Plus is generating a lot of buzz. Businesses and nonprofit organizations spending time and resources on social media marketing need to be aware of the potential opportunities available through Google Plus when it opens up its platform to businesses in the next few months. Take a self-guided tour of Google Plus and see what social media industry experts have to say about Google Plus and its potential threat to Facebook’s status as the number one social media platform. . . . → Click to continue: What is Google Plus?

Competing with the big boys | The Action Plan

Karen Emanuelson on the Women's Information Network - WIN

How to level the playing field

The Internet has helped to level the playing field between small business and the “Big Boys.” Entrepreneurs have the same online real estate as “the Big Boys” — each business gets a Facebook business page, a Google places page, and a main website.

Karen Emanuelson discusses the concept of online real estate during her podcast on The Women’s Information Network with Bonnie Ross-Parker.

The Action Plan

Here are several basic actions to enhance . . . → Click to continue: Competing with the big boys | The Action Plan

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