Email Marketing | My Dad Writes the Best Email Subject Lines

My Dad Writes the Best Email Subject Lines

My 82-year-old father writes some of the best email subject lines. His subject lines are so intriguing; I’d open and read his messages, even if I wasn’t related! What you need to know about email open rates and subject lines: In the U.S., according to Silverpop’s 2013 Email Marketing Metrics Benchmark Study, 18.9% is the average email open rate. What does that mean for you? For every 100 email addresses on your distribution list, on average, you can expect less than 20 people to read your message. An email list of 1000 addresses will result in about 189 people reading an email. . . . → Click to continue: Email Marketing | My Dad Writes the Best Email Subject Lines

Newsjacking | It works for the President; it can work for you too

President Obama uses newsjacking to keep the spotlight focused on him. You can use the same techniques to garner attention.

President Obama is a master at gaining media attention. One of the favorite techniques used by his administration is called newsjacking. While “newsjacking” sounds ominous, it’s really a simple, free technique that focuses on making your message relevant to what’s important to your target audience right now. So, what exactly is newsjacking? . . . → Click to continue: Newsjacking | It works for the President; it can work for you too

Marketing Tip #21 | 3 Keys to Inbound Marketing

Inbound Marketing

First, an explanation. Inbound marketing is when your customers come to you! Sounds easy? Well, it is. Here are 3 keys to inbound marketing: . . . → Click to continue: Marketing Tip #21 | 3 Keys to Inbound Marketing

Promotion Idea: 31+ Unique May Holidays

Celebrate May 23 - World Turtle Day - offer customers Greenback (dollar) Turtle savings or chocolate turtle candy treats

Marketing can be tricky. How do you bring in new customers, keep old customers coming back, and keep your strategies fresh and exciting? Reciprocate has an idea! Use holidays to offer… . . . → Click to continue: Promotion Idea: 31+ Unique May Holidays

Marketing Tip #16 | Who’s Sending Your Emails | How to Boost Company Brand Easily

How to Boost Company Brand Easily with Email

How many emails did you send last week? Bet it was more than a handful. Won’t it be incredible if you could increase your company’s brand recognition with each of those emails? You can – and it’s easy! Read this Marketing Tip to learn the one simple change you can make to your emails that is sure to increase your company’s brand. . . . → Click to continue: Marketing Tip #16 | Who’s Sending Your Emails | How to Boost Company Brand Easily

Marketing Tip #15 | 25 Easy Marketing Tools

25 easy marketing tools

Marketing isn’t hard. It doesn’t even have to cost a lot of money. But marketing does take some thought and time – and a strategy. Here are 25 easy marketing tools to consider for your small business. All can serve to promote your company, products, and services when incorporated into your overall marketing strategy. . . . → Click to continue: Marketing Tip #15 | 25 Easy Marketing Tools

Creating an Effective Call to Action

Sample of Website Calls to Action

Whether you are working on a new brochure, email campaign, business card design or web page for your small business, you need to include an effective Call To Action (CTA). Learn the key elements to creating an effective CTA as well as examples. . . . → Click to continue: Creating an Effective Call to Action

Promotion Idea: 31+ Unique April Holidays

Scrabble Day

Marketing can be a bit tricky. How can you bring in new customers, keep a fresh and positive relationship with loyal customers, and have some fun?

Reciprocate has thought about this too. What better way than to celebrate every day in a fun and unique way! We’ve got some ideas to get you started:

April 5 is National Deep Dish Pizza Day. Do your customers love pizza? Find out by starting a discussion about favorite pizza toppings. Or, poll your . . . → Click to continue: Promotion Idea: 31+ Unique April Holidays

Marketing Tip #11 | Build Your Network with 5-Step Business Card Marketing

Reciprocate Business Cards

The practice of swapping business cards at networking events has become a common way to make an introduction and to leave a lasting impression. Learn 5 easy steps to using the cards you receive at these events and throughout your week to increase the power of your network. . . . → Click to continue: Marketing Tip #11 | Build Your Network with 5-Step Business Card Marketing

Marketing Tip #10 | How to Identify a Qualified Lead

How to Identify a Qualified Lead

In Marketing Tip #9 we discussed the difference between prospects and leads.

Marketing and networking, whether it be traditional or online via your website and social media, attracts prospects. When someone first visits your website, calls, emails, or approaches you online or at a networking event, he is a prospect but not necessarily a qualified lead.

You will be more efficient and save time and money if you learn to . . . → Click to continue: Marketing Tip #10 | How to Identify a Qualified Lead

Who is Generation C? And why you need to care

Generation C -- 18 to 34 year olds -- account for more than their share of tablets and smart phone usage

Research powerhouse Nielsen released a new study on Feb. 23, 2012 identifying power users of mobile devices and dubbed this important consumer group Generation C. Understanding and addressing the communication habits of customers and potential customers as well as potential influencers such as the newly-dubbed Generation C will provide organizations with an important advantage in today’s competitive marketplace. . . . → Click to continue: Who is Generation C? And why you need to care

Promotion Idea: 31+ Unique March Holidays

Celebrate Pi Day on March 14!

You’ve mailed out discounts, offered repeat customers free services or products, and now you feel stuck. How do you reach new people and keep your current customers coming back? Relax. We have something you can try. Holidays. More than 31 of them, just for the month of March alone. Check out this posting for marketing inspiration… . . . → Click to continue: Promotion Idea: 31+ Unique March Holidays

Marketing Tip #9 | Are You Wasting Time on Prospects?

Are you wasting time?

Are you wasting your time on prospects?

There is a fine line between wasting time with a prospect and spending quality time pursuing a lead. Understanding the difference will save you time and money.

Think back to math class where you learned that all squares are rectangles, but not all rectangles are squares. In much the same way, all leads are prospects, but not all prospects are leads.

A lead is only a lead if it is qualified. To . . . → Click to continue: Marketing Tip #9 | Are You Wasting Time on Prospects?

Marketing Tip #8 | What does your email address say about you?

online ID

Whether you realize it or not, you have an online identity – and an online reputation. Even if you have not registered on many of the social media sites, the email address you use already says a lot about you. Does your email address reflect who you are? Is your name part of your email address? Should it be? Learn more here . . . → Click to continue: Marketing Tip #8 | What does your email address say about you?

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