Marketing Tip #23| 10 Easy Ways to Improve Your Elevator Pitch

An successful elevator pitch is a two-way conversation where you leave them wanting more!

You’re at a networking event or party. Someone asks you a simple question: “So, what do you do?” Here’s where you’d typically start in with your elevator pitch. You know, the one you’ve been perfecting over the past few months. STOP! Follow these 10 tips for an easy way to create an engaging, effective elevator pitch. . . . → Click to continue: Marketing Tip #23| 10 Easy Ways to Improve Your Elevator Pitch

Marketing Tip #22 | WIIFM – The Key to Marketing Success

Your marketing message needs to speak to your audience.

Before you begin any marketing efforts, you must answer one question: “Who is this marketing message aimed at?” Promoting an event, product, or service takes on a different slant depending on the intended audience. For example, if you are promoting an after-school dance class to parents, you might emphasize… . . . → Click to continue: Marketing Tip #22 | WIIFM – The Key to Marketing Success

Marketing Tip #17 | How Smart is Smartphone Marketing?

Smartphones

According to marketing research powerhouse Nielsen, as of February 2012, almost half (49.7%) of U.S. mobile subscribers now own smartphones. This is up from only 36% just one year ago. Between Android and iPhone, the operating system with most users is… . . . → Click to continue: Marketing Tip #17 | How Smart is Smartphone Marketing?

Marketing Tip #16 | Who’s Sending Your Emails | How to Boost Company Brand Easily

How to Boost Company Brand Easily with Email

How many emails did you send last week? Bet it was more than a handful. Won’t it be incredible if you could increase your company’s brand recognition with each of those emails? You can – and it’s easy! Read this Marketing Tip to learn the one simple change you can make to your emails that is sure to increase your company’s brand. . . . → Click to continue: Marketing Tip #16 | Who’s Sending Your Emails | How to Boost Company Brand Easily

Marketing Tip #14 | Turn Business Cards into Dollars

You probably have at least one box of business cards sitting in your desk. Here are a few simple ways to turn those business cards into business dollars. . . . → Click to continue: Marketing Tip #14 | Turn Business Cards into Dollars

Marketing Tip #13 | Creating the Perfect Business Card

Business cards come in many styles, colors and textures. To create the perfect business card for you and your company, there are several best practices you should consider. Post includes a 10-point Business Card Checklist and free analysis offer. . . . → Click to continue: Marketing Tip #13 | Creating the Perfect Business Card

Marketing Tip #12 | What Your Business Card Says About You

Business cards come in many styles, colors and textures. To create the perfect business card for you and your company, there are several best practices you should consider. This post also includes a 10-point Business Card Checklist. . . . → Click to continue: Marketing Tip #12 | What Your Business Card Says About You

Marketing Tip #11 | Build Your Network with 5-Step Business Card Marketing

Reciprocate Business Cards

The practice of swapping business cards at networking events has become a common way to make an introduction and to leave a lasting impression. Learn 5 easy steps to using the cards you receive at these events and throughout your week to increase the power of your network. . . . → Click to continue: Marketing Tip #11 | Build Your Network with 5-Step Business Card Marketing

Marketing Tip #9 | Are You Wasting Time on Prospects?

Are you wasting time?

Are you wasting your time on prospects?

There is a fine line between wasting time with a prospect and spending quality time pursuing a lead. Understanding the difference will save you time and money.

Think back to math class where you learned that all squares are rectangles, but not all rectangles are squares. In much the same way, all leads are prospects, but not all prospects are leads.

A lead is only a lead if it is qualified. To . . . → Click to continue: Marketing Tip #9 | Are You Wasting Time on Prospects?

What the Heck is Social Media?

Camelion

KarenEman descirbes the four C’s of social media — Connections, Conversations, Communities, and Chameleon as well as the reason why you should care about social media in this second blog posting of Reciprocate. Technotari Claim: A6WTCPAR5C5W . . . → Click to continue: What the Heck is Social Media?