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Pinterest isn’t just for sharing recipes and decorating ideas. With more than 10 million unique U.S. visiters to the site each month, Pinterest may be an important addition to your small business marketing strategy. Includes charts on demographcis and how people are using Pinterest. Should you branch out onto Pinterest? . . . → Click to continue: Pinterest for Small Business | A How-To Guide 
We’re all human. We respond when we believe someone is reaching out to us personally. Especially in today’s mass email marketing and social media bulk posting, a message that speaks to an individual is rare – and usually appreciated. Here are 8 easy ways to personalize your social media posts and tweets. . . . → Click to continue: Marketing Tip #26 | 8 Easy Ways to Personalize Your Social Media Posts  Leave a comment  Facebook, LinkedIn, Marketing Tips, Pinterest, Social Media, Social Media Strategy, Twitter, YouTube  Associations, Communities, Connections, Facebook, LinkedIn, Marketing Online, Marketing Tip, Nonprofit Organization, Promotion Ideas, Reciprocate, Share What You Know, Small Business, Tips, Tweets, Twitter 
Some say learning to use Twitter is like learning a foreign language because the “Twitterverse” uses unique terms and symbols. Use our Quick Guide to Twitter Terms to introduce yourself to some of the words and symbols used. Even if you don’t have a Twitter account, you can visit the Twitter search page and learn what others are saying on Twitter about the topic. This is also a great way to read what people are saying, in real-time, about a particular industry, product, or news event. . . . → Click to continue: Quick Guide to Twitter Terms for Newbies 
Join Reciprocate LLC’s President Karen Emanuelson and co-presenter Andrienne Bryant at their 2 p.m. session at TechExpo Tallahassee on Thursday, May 9 to learn how some of today’s hottest online communication tools can help you. These low-cost, no-cost (FREE) options will help you increase productivity and keep you under budget. . . . → Click to continue: Join Reciprocate at TechExpo Tallahassee 2013 
We have yet to find an organization that can’t benefit from using LinkedIn. According to a recent whitepaper, the majority of companies who are on LinkedIn have acquired at least one customer from LinkedIn. Making connections is a critical step. With only 16 connections, LinkedIn says you are just two degrees away from more than 1000 professionals. With 220 connections, your friends-of-friends sphere of influence jumps to nearly 90,000! Here’s how to decide whom to connect to on LinkedIn to grow your sphere of influence. . . . → Click to continue: Marketing Tip #25 | LinkedIn: The Power of Connections 
In terms of age, Pinterest is still a relatively young social media site. In comparison, Facebook didn’t become popular until 2006 – two years after launch and Facebook just recently claimed more than 1 billion users. So it is safe to say that Pinterest still has time to grow into an even bigger social media network with the potential to have even more impact. Here’s what I’ve discovered about Pinterest. . . . → Click to continue: What is Pinterest? 
You’ve hear it all the time. “You NEED to have a Facebook business page.” “You NEED to get on Twitter.” “You NEED to be on Pinterest.” But do you really? Find out which organizations should NOT be using Twitter and which SHOULD be on Pinterest based on user demographics. We share three easy tips to help you determine the best… . . . → Click to continue: Marketing Tip #24 | The Generation Gap Influence: Finding Your Target Market on Social Media 
Let’s look at how retail giant Target has gone mobile. Target not only have an app for smartphones and the iPad, but customers can also sign up for monthly text coupons. Even if your organization isn’t retail-based, you can still effectively engage your customers or members via the mobile world. Create a… . . . → Click to continue: Marketing on the Go | What you can learn from Target’s mobile strategies 
Do you know what the difference is between a smartphone and a regular cellphone? The difference is that smartphones have mobile operating systems in them, making them a closer relative of a computer than a phone. They have a mobile browser so you can surf the web on the go and most of them feature touchscreens. And, as most of generation Y and Z would seem to believe, if you don’t have a smartphone you… . . . → Click to continue: Marketing On The Go | Using the iPhone 5 and Other Smartphones to your Advantage 
Business coaches will tell you that 80% of marketing is ineffective. But it doesn’t have to be. Effective marketing is really as easy as P.I.E. So what exactly is P.I.E.? Well, it’s not the apple pie pictured here, though that does make us want to dash out to the store… The P.I.E. we’re referring to is the… . . . → Click to continue: Marketing is as easy as P.I.E. 
Do you know what you are really sharing on Facebook? Facebook seems to hold a special place is all of its users’ hearts. And I’m willing to bet most people have a love hate relationship with the social media site. We love the ability to stay connected with friends near and far. We loathe reading all of those whiny Facebook statuses and the hourly updates about where your friend is going or what they are doing. And many of the . . . → Click to continue: Do Your Facebook Friends Know Too Much? 
Our customers are NOT always right – and we tell them that! Case Study #1: During a recent phone conversation with a new client, we posed a question. “Why, Mr. Client, do you want more Twitter followers?” Our question was met with silence. Seems the client didn’t know why he wanted more Twitter followers, just that he wanted – and needed – more. He didn’t even know why he was using Twitter or if Twitter was an effective marketing tool for his organization. Instead of simply providing our client with what he asked for, Reciprocate first probed for details. . . . → Click to continue: Customers are NOT always right and you need to tell them that 
You’re at a networking event or party. Someone asks you a simple question: “So, what do you do?” Here’s where you’d typically start in with your elevator pitch. You know, the one you’ve been perfecting over the past few months. STOP! Follow these 10 tips for an easy way to create an engaging, effective elevator pitch. . . . → Click to continue: Marketing Tip #23| 10 Easy Ways to Improve Your Elevator Pitch 
Before you begin any marketing efforts, you must answer one question: “Who is this marketing message aimed at?” Promoting an event, product, or service takes on a different slant depending on the intended audience. For example, if you are promoting an after-school dance class to parents, you might emphasize… . . . → Click to continue: Marketing Tip #22 | WIIFM – The Key to Marketing Success Identity theft can be caused by over sharing online. Learn how sharing on Facebook (almost) ruined my life. What can you do to protect yourself on the Internet? What qualifies as really personal stuff? This is what I learned… . . . → Click to continue: Facebook and Identity Theft  |
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