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Marketing Tip #28 | It's Time to Go Mobile

Mobile Drives Online and Offline Actions

Everywhere you look, people are scrolling, swiping, texting, tapping, and talking on mobile devices. NOW is the time to go mobile and incorporate mobile into your marketing strategy. Mobile App or Mobile Website? Your industry, your products, your services, and your specific marketing goals will determine if a mobile app or a mobile-friendly website is best for you. Confused? Contact Reciprocate LLC today for a free 15-minute, no obligation, mobile marketing analysis. . . . → Click to continue: Marketing Tip #28 | It’s Time to Go Mobile

Email Marketing | My Dad Writes the Best Email Subject Lines

My Dad Writes the Best Email Subject Lines

My 82-year-old father writes some of the best email subject lines. His subject lines are so intriguing; I’d open and read his messages, even if I wasn’t related! What you need to know about email open rates and subject lines: In the U.S., according to Silverpop’s 2013 Email Marketing Metrics Benchmark Study, 18.9% is the average email open rate. What does that mean for you? For every 100 email addresses on your distribution list, on average, you can expect less than 20 people to read your message. An email list of 1000 addresses will result in about 189 people reading an email. . . . → Click to continue: Email Marketing | My Dad Writes the Best Email Subject Lines

Marketing Tip # 27 | How to Get More Facebook Likes

More Facebook Likes

Use these 10 easy ways to get more Facebook Likes on your organization’s business page. THE GOAL: To increase awareness of your organization’s presence on Facebook Here’s how . . . → Click to continue: Marketing Tip # 27 | How to Get More Facebook Likes

Google Tools #3 | Summer Trends and Hot Keywords

Google Trends and Hot Keywords July 1 2013

Use Summer Trends and Hot Keywords to help your marketing message stand out. The first step is to find popular summer trends and hot keywords. Here’s how: . . . → Click to continue: Google Tools #3 | Summer Trends and Hot Keywords

Marketing Tip #26 | 8 Easy Ways to Personalize Your Social Media Posts

8 Ways to Personalize Your Social Media

We’re all human. We respond when we believe someone is reaching out to us personally. Especially in today’s mass email marketing and social media bulk posting, a message that speaks to an individual is rare – and usually appreciated. Here are 8 easy ways to personalize your social media posts and tweets. . . . → Click to continue: Marketing Tip #26 | 8 Easy Ways to Personalize Your Social Media Posts

Quick Guide to Twitter Terms for Newbies

Tweet Terms for Newbies

Some say learning to use Twitter is like learning a foreign language because the “Twitterverse” uses unique terms and symbols. Use our Quick Guide to Twitter Terms to introduce yourself to some of the words and symbols used. Even if you don’t have a Twitter account, you can visit the Twitter search page and learn what others are saying on Twitter about the topic. This is also a great way to read what people are saying, in real-time, about a particular industry, product, or news event. . . . → Click to continue: Quick Guide to Twitter Terms for Newbies

Join Reciprocate at TechExpo Tallahassee 2013

Im speaking TalTech2013

Join Reciprocate LLC’s President Karen Emanuelson and co-presenter Andrienne Bryant at their 2 p.m. session at TechExpo Tallahassee on Thursday, May 9 to learn how some of today’s hottest online communication tools can help you. These low-cost, no-cost (FREE) options will help you increase productivity and keep you under budget. . . . → Click to continue: Join Reciprocate at TechExpo Tallahassee 2013

Marketing Tip #25 | LinkedIn: The Power of Connections

The Power of Connections

We have yet to find an organization that can’t benefit from using LinkedIn. According to a recent whitepaper, the majority of companies who are on LinkedIn have acquired at least one customer from LinkedIn. Making connections is a critical step. With only 16 connections, LinkedIn says you are just two degrees away from more than 1000 professionals. With 220 connections, your friends-of-friends sphere of influence jumps to nearly 90,000! Here’s how to decide whom to connect to on LinkedIn to grow your sphere of influence. . . . → Click to continue: Marketing Tip #25 | LinkedIn: The Power of Connections

Marketing Tip #24 | The Generation Gap Influence: Finding Your Target Market on Social Media

Generation Gap

You’ve hear it all the time. “You NEED to have a Facebook business page.” “You NEED to get on Twitter.” “You NEED to be on Pinterest.” But do you really? Find out which organizations should NOT be using Twitter and which SHOULD be on Pinterest based on user demographics. We share three easy tips to help you determine the best… . . . → Click to continue: Marketing Tip #24 | The Generation Gap Influence: Finding Your Target Market on Social Media

Marketing on the Go | What you can learn from Target’s mobile strategies

Screen shot of Target Corporation's mobile landing page

Let’s look at how retail giant Target has gone mobile. Target not only have an app for smartphones and the iPad, but customers can also sign up for monthly text coupons. Even if your organization isn’t retail-based, you can still effectively engage your customers or members via the mobile world. Create a… . . . → Click to continue: Marketing on the Go | What you can learn from Target’s mobile strategies

Marketing On The Go | Using the iPhone 5 and Other Smartphones to your Advantage

Staying Connected On The Go

Do you know what the difference is between a smartphone and a regular cellphone? The difference is that smartphones have mobile operating systems in them, making them a closer relative of a computer than a phone. They have a mobile browser so you can surf the web on the go and most of them feature touchscreens. And, as most of generation Y and Z would seem to believe, if you don’t have a smartphone you… . . . → Click to continue: Marketing On The Go | Using the iPhone 5 and Other Smartphones to your Advantage

Marketing is as easy as P.I.E.

What's your P.I.E.? And we don't mean apple, though this does look delicious...

Business coaches will tell you that 80% of marketing is ineffective. But it doesn’t have to be. Effective marketing is really as easy as P.I.E. So what exactly is P.I.E.? Well, it’s not the apple pie pictured here, though that does make us want to dash out to the store… The P.I.E. we’re referring to is the… . . . → Click to continue: Marketing is as easy as P.I.E.

Do Your Facebook Friends Know Too Much?

Have you checked your personal Facebook "About Page" recently? Facebook has added your Facebook email address -- and displayed it for all to see!

Do you know what you are really sharing on Facebook?

Facebook seems to hold a special place is all of its users’ hearts. And I’m willing to bet most people have a love hate relationship with the social media site. We love the ability to stay connected with friends near and far. We loathe reading all of those whiny Facebook statuses and the hourly updates about where your friend is going or what they are doing. And many of the . . . → Click to continue: Do Your Facebook Friends Know Too Much?

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