How to Snag Free Online PR -- It's Easier than You Think!

Free PR Online

Free Online PR

Gaining free online PR isn’t as daunting as it sounds. In your continuing efforts to improve your business’ online reputation, you should add PR outlets and activities to your monthly marketing calendar activities. Adding a monthly themed press release to online outlets and monitoring reporters’ queries for relevent PR opportunities will enhance your online reputation and help to push any negative reviews and comments off page 1 of Google.

There are a number of free online PR . . . → Click to continue: How to Snag Free Online PR — It’s Easier than You Think!

How to Stop Wasting Time on Social Media

Stop Wasting Time on Social Media

Stop Wasting Time on Social Media

Time and money — two things your business needs more of. To help, there are 4 steps you can take today to stop wasting time on social media. Think about who your business has charged with posting, tweeting, pinning and chatting on social media. Odds are it’s an intern — a millennial you “hired” for a low or non-existent wage. If your company is representative of most, than, in reality, is social media just . . . → Click to continue: Stop Wasting Time on Social Media Sites

4 steps to creating easy-to-remember passwords

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Learn how to create easy-to-remember passwords that are virtually hackerproof in four easy steps in this fourth blog posting by KarenEman. Includes tips and examples with easy-to-follow instructions. . . . → Click to continue: 4 steps to creating easy-to-remember passwords

Marketing Tip #28 | It's Time to Go Mobile

Mobile Drives Online and Offline Actions

Everywhere you look, people are scrolling, swiping, texting, tapping, and talking on mobile devices. NOW is the time to go mobile and incorporate mobile into your marketing strategy. Mobile App or Mobile Website? Your industry, your products, your services, and your specific marketing goals will determine if a mobile app or a mobile-friendly website is best for you. Confused? Contact Reciprocate LLC today for a free 15-minute, no obligation, mobile marketing analysis. . . . → Click to continue: Marketing Tip #28 | It’s Time to Go Mobile

Email Marketing | My Dad Writes the Best Email Subject Lines

My Dad Writes the Best Email Subject Lines

My 82-year-old father writes some of the best email subject lines. His subject lines are so intriguing; I’d open and read his messages, even if I wasn’t related! What you need to know about email open rates and subject lines: In the U.S., according to Silverpop’s 2013 Email Marketing Metrics Benchmark Study, 18.9% is the average email open rate. What does that mean for you? For every 100 email addresses on your distribution list, on average, you can expect less than 20 people to read your message. An email list of 1000 addresses will result in about 189 people reading an email. . . . → Click to continue: Email Marketing | My Dad Writes the Best Email Subject Lines

Marketing Tip # 27 | How to Get More Facebook Likes

More Facebook Likes

Use these 10 easy ways to get more Facebook Likes on your organization’s business page. THE GOAL: To increase awareness of your organization’s presence on Facebook Here’s how . . . → Click to continue: Marketing Tip # 27 | How to Get More Facebook Likes

Google Tools #3 | Summer Trends and Hot Keywords

Google Trends and Hot Keywords July 1 2013

Use Summer Trends and Hot Keywords to help your marketing message stand out. The first step is to find popular summer trends and hot keywords. Here’s how: . . . → Click to continue: Google Tools #3 | Summer Trends and Hot Keywords

Marketing Tip #26 | 8 Easy Ways to Personalize Your Social Media Posts

8 Ways to Personalize Your Social Media

We’re all human. We respond when we believe someone is reaching out to us personally. Especially in today’s mass email marketing and social media bulk posting, a message that speaks to an individual is rare – and usually appreciated. Here are 8 easy ways to personalize your social media posts and tweets. . . . → Click to continue: Marketing Tip #26 | 8 Easy Ways to Personalize Your Social Media Posts

Quick Guide to Twitter Terms for Newbies

Tweet Terms for Newbies

Some say learning to use Twitter is like learning a foreign language because the “Twitterverse” uses unique terms and symbols. Use our Quick Guide to Twitter Terms to introduce yourself to some of the words and symbols used. Even if you don’t have a Twitter account, you can visit the Twitter search page and learn what others are saying on Twitter about the topic. This is also a great way to read what people are saying, in real-time, about a particular industry, product, or news event. . . . → Click to continue: Quick Guide to Twitter Terms for Newbies

Join Reciprocate at TechExpo Tallahassee 2013

Im speaking TalTech2013

Join Reciprocate LLC’s President Karen Emanuelson and co-presenter Andrienne Bryant at their 2 p.m. session at TechExpo Tallahassee on Thursday, May 9 to learn how some of today’s hottest online communication tools can help you. These low-cost, no-cost (FREE) options will help you increase productivity and keep you under budget. . . . → Click to continue: Join Reciprocate at TechExpo Tallahassee 2013

Marketing Tip #25 | LinkedIn: The Power of Connections

The Power of Connections

We have yet to find an organization that can’t benefit from using LinkedIn. According to a recent whitepaper, the majority of companies who are on LinkedIn have acquired at least one customer from LinkedIn. Making connections is a critical step. With only 16 connections, LinkedIn says you are just two degrees away from more than 1000 professionals. With 220 connections, your friends-of-friends sphere of influence jumps to nearly 90,000! Here’s how to decide whom to connect to on LinkedIn to grow your sphere of influence. . . . → Click to continue: Marketing Tip #25 | LinkedIn: The Power of Connections

Marketing Tip #24 | The Generation Gap Influence: Finding Your Target Market on Social Media

Generation Gap

You’ve hear it all the time. “You NEED to have a Facebook business page.” “You NEED to get on Twitter.” “You NEED to be on Pinterest.” But do you really? Find out which organizations should NOT be using Twitter and which SHOULD be on Pinterest based on user demographics. We share three easy tips to help you determine the best… . . . → Click to continue: Marketing Tip #24 | The Generation Gap Influence: Finding Your Target Market on Social Media

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