Google Tools #3 | Summer Trends and Hot Keywords

Want to win one of these Google Summer Toys? Like our Facebook Page and share one of our posts this month.

Want to win one of these Google Summer Toys?
Click on the photo to visit our Facebook Page. Then like our page and share one of our posts in July.

Temperatures are hot. Families are on vacation. Three-day weekends and leaving early on Fridays are common.  So how do you get your marketing message to stand out during these busy days of summer?  Add summer trends and hot keywords into your marketing messages.

The first step is to find the summer trends and hot keywords that people are talking about. Google provides a graphically colorful way with a free, online tool called Google Trends.  Google Trends offers top searches by country and even provides charts by interest area. 

Summer Trends and Hot Keywords

Here’s the Hot Searches Graphic from July 1, 2013.  You can easily see the top Google searches that day.

Google Trends and Hot Keywords July 1 2013

Click here to see today’s Hot Searches Graphic. Be sure to click on the upper left hand corner and drag your cursor to create a multi-paned graphic like the one above.

Once you have an idea of the top searches on Google, you can create a marketing message that takes advantage of this information by creating a catchy email subject line or using a hashtag that relates to the current trends and hot keywords.  Simply pick a topic that lends itself to a positive spin and a connection to your product or service.

Using the latest trends and hot keywords for marketing is also called newsjacking and is an effective way to help your marketing message receive the attention it deserves.

To win free Google spiff, click on the photo at the top of this post to visit our Facebook page. Then like our page and share one of our posts in July. It’s that easy!