Build your business and reputation with a little creativity
Marketing your small business with creativity builds interest and gets your business recognition. So why not find a unique way to get your name out there? Fun and wacky holidays and business promotions can attract customers and help with word of mouth PR.
Confused about where to start? Take some of these October holidays and run with them.
Try October 7, National Frappe Day: ask your customers which coffee drink is the best and offer 50 cents off each purchase for them to put towards a coffee shop coffee for the day.
Not your cup of coffee? How about National Dictionary Day on October 16: have a contest to see which customer can find the wackiest word in the dictionary and send them a coupon for 10% off a later purchase.
Looking for a different type of contest? October 25th is Sourest Day. Run a photo contest with the best sour face winning a sample product. (Thanks to mlblogselisha06.wordpress.com for the great sour face photo above!)
For a more traditional holiday idea, use Halloween to your advantage. “Dress up” your prices for the day, playing your pricing scale as the “ghost of good things to come”.
You can also create your own holiday to match the needs of your business. Celebrate it yearly, make it fun and get creative. Creating holidays to celebrate your business’s milestones and successes is another good way to draw attention to what you have accomplished.
Whatever unique holidays you find on the calendar, or whatever holidays you choose to create, make sure they are fun and exciting! They are a great marketing tactic to get customers to notice you and spread the word!
Computer Learning Month
National Cookie Month
Energy Awareness Month
October Week Long Celebrations
Oct. 3-7 National Customer Service Week (first week)
Oct. 10-14 Home Based Business Week (second week)
Oct. 17-21 Business Women’s Week (third week)
1 – Walt Disney World Birthday 1971
2 – National Custodial Workers Day
3 – Virus Appreciation day
4 – Leave It to Beaver Birthday 1957
5 – Balloons Around the World Day
6 – Physician Assistant Day
7 – National Frappe Day
8 – American Touch Tag Day
9 – Leif Erikson Day
10 – Columbus Day
11 – Eleanor Roosevelt’s Birthday (1884)
12 – Bring Your Teddy Bear to Work Day
13 – World Sight Day
14 – national lower case day
15 – Sweetest Day
16 – National Dictionary Day
17 – Boss’s Day
18 – No Beard Day
19 – Hagfish Day
20 – Get To Know Your Customers Day
21 – Electric Light Birthday 1879
22 – Make A Difference Day
23 – TV Talk-Show Host Day
24 – World Development Information Day
25 – Sourest Day
26 – National Mule Day
27 – Cranky Co-workers Day
28 – Statue of Liberty Birthday
29 – Hermit Day
30 – Haunted Refrigerator Night
31 – Halloween