The Online Mom Influence

Do you know what Moms do online?

They engage — actively — with other moms and organizations that are active on social media networks, especially Facebook. If moms are in your target market or if moms are¬†influencers¬†of your target market, take note.

According to a recent Infographic posted by Nielsen,

  • 50% of all moms actively participate in social media networks via mobile devices
  • 75% of American moms visited Facebook in March 2012
  • Moms are 38% more likely to become a fan or follow a brand online
  • 5 million moms have visit Pinterest — more than a third of the site’s visitors in March
  • The top 3 social networks among moms:
    1. Facebook………………72.5%
    2. Blogger…………………24.3%
    3. Twitter…………………10.8%
Here’s a quick summary of social moms from Nielsen:
Are you taking advantage of online marketing to reach moms in your target audience?