Marketing Tip #26 | 8 Easy Ways to Personalize Your Social Media Posts

8 Easy Ways to Personalize Social Media

We’re all human. We respond when we believe someone is reaching out to us personally. Especially in today’s mass email marketing and social media bulk posting, a message that speaks to an individual is rare – and usually appreciated.

Here are 8 easy ways you can personalize your social media posts and tweets:

  1. mention individuals – clients, potential clients, someone you met at a networking event, your lunch meeting
  2. post on a client’s page (or tweet using the client’s Twitter handle) to publicly thank them for their business
  3. post and tag photos from events and daily activities around your organization
  4. recognize volunteers and those in your network who have helped
  5. ask relevant questions – a client recently noted that she gets the most reactions and comments from her weekly “So, who’s ready for the weekend?” posts on Fridays
  6. conduct simple polls – Facebook Business Pages offer this option
  7. IMPORTANT: interact with online communities by commenting, liking, and retweeting others’ posts and tweets
  8. MOST IMPORTANTLY: respond to all posts and tweets from others that mention your organization with an acknowledgement comment as simple as “Thanks”, “Glad you enjoyed the session”, or” How can we help fix the situation?”
There you have it. Eight easy ways to personalize social media. Be sure to comment on the Reciprocate Facebook page and tell us your thoughts. Oh, and in case you’re wondering why we included the cute kitten in this post, it’s because the online world is obsessed with cats.  Just for fun check out this an infographic on Why We Love Cats So Much