How many emails did you send last week? Bet it was more than a handful.
Won’t it be incredible if you could increase your company’s brand recognition with each of those emails? You can – and it’s easy!
In an email inbox, the first thing recipients notice is the name listed in the “From” column. Next they scan the “Subject” line. If they recognize the “From” name as a valued connection, recipients will often open the email regardless of the Subject line. If the Subject line is interesting, recipients may open the email regardless of who sent the email (though most will check the “From” to ensure the email isn’t spam).
Below is a snapshot of how several Reciprocate Marketing Tip emails look in an Outlook mailbox:
Notice that the Marketing Tips are sent From “Karen Emanuelson & Reciprocate LLC.” We use both Karen’s name and the company name for several reasons:
- Many Reciprocate email subscribers have attended at least one of Karen’s presentations and recognize her name.
- Others know the Reciprocate name from our presence on social media and the Internet.
- By using both in the “From” area, we take advantage of existing name recognition.
- Karen’s name recognition is increased with each email.
- Reciprocate’s brand recognition is increased with each email.
You can easily build your company’s name recognition by including it in the “From” of all your correspondence. Consistently apply this “From” address to all your email accounts, including those that are generated by your computer, tablets and mobile devices.
By adding your company name to your emails “From” field, you’re on your way to increasing your brand recognition with every email you send.