Business Card Marketing
Turn Business Cards into Business Dollars
You probably have at least one box of business cards sitting in your desk. Here are a few simple ways to turn those business cards into business dollars.
- Set a weekly goal for the number of business cards you will give to leads. If you give a card each time you receive a card, you can easily track the progress toward your goal. As an added bonus, when you get back to the office, invite these new contacts to connect with you on LinkedIn.
- To help meet your distribution goal, keep a supply of business cards in your wallet, car, briefcase, gym bag, computer case, and desk. Be sure to use business card holders so your cards stay crisp and clean.
- Provide family, friends, neighbors, and satisfied clients with a few cards each so they can more easily pass along a referral and your contact information.
- Depending on your industry, product and service, consider posting cards on bulletin boards in local coffee shops, community centers, libraries, colleges, and even Laundromats.
- Think outside the box and use guerrilla marketing techniques.
A yoga instructor we know has successfully marketed her services by periodically visiting local book stores and leaving her business cards inside yoga and health-related books.
Your business cards can be one of the most productive marketing collateral you use. Consider them the seeds of your business, and scatter them widely.
This is the fourth in a series on Business Card Marketing. Read the rest of the series by clicking here.