Have you ever wondered if anyone is visiting your website? What if I told you there was a free way to find out not only if your website was being visited but what pages visitors were reading and how long they spent on your website? What if there was also a way to find out how they found your website i.e. did they click on a link or did they type words into a search engine? Wouldn’t you like to know what words they searched for to find your website? What if you could even tell how they navigated through your website? The answers to all these questions are available for free via Google Analytics.
Google Analytics is a web analytics solution — a free service provided by Google. By placing a few lines of hidden code into your website, you will have access to data that will provide insight into your website visitors. You can use this information to decide if your website is actually helping you market your company, products and services; which keywords you should be emphasizing in your social media and marketing efforts; and maybe if it’s time to invest in a new website.
How do you know if you have Google Analytics installed?
If you don’t know if you have Google Analytics installed on your website, ask your web developer. If it is not currently installed, most developers will add it to your site for a nominal fee. Reciprocate can help you find a web developer if you don’t have one.
The Google Analytics team recently sent out a newsletter with some interesting industry research that we’d like to share with you. Based on the “Site Metrics” chart below, it appears that , on average, visitors are spending almost 30 seconds less on each website than they were a year ago. What does this mean to you? You may need to re-think your website — possibly use fewer words and more photos to grab the attention of your visitors and to tell your story faster.
Even more telling is how visitors are finding websites in general. Take a look at the “Avg Time on Site” in chart 2.2 below. It would appear that visitors who arrive via organic search and paid advertising (CPC Search) are spending more time on websites, while visitors who are reaching websites either directly or via referral links are spending less time. Is this because visitors coming directly and from referrals already know about the company so they don’t need to spend as much time on the website or are they less interested in what they find? Something to think about when you look at your website’s Google Analytic statistics.
I hope this blog has inspired you to learn more about your website statistics. Google Analytics may be confusing to entrepreneurs and small businesses. Reciprocate would be happy to provide a free Google Analytics consultation. Simply send an email to us at info@ReciprocateLLC.com. We’ll help you decipher the traffic to your website and give you some ideas on how to use this information to increase your sales and positively grow your bottom line.