Are you getting the most marketing “BANG”
from your website?
Your website is the center of your online universe. One of the biggest mistakes small businesses make is not engaging with their website visitors — an easy mistake to make – and, luckily, it’s just as easy to correct.
Here’s a quick 4-question self-evaluation quiz to see if your website is working effectively that includes tips and simple fixes.
Website Effectiveness Quiz
- Does each page offer a “Call to Action”?
Encourage interaction with website visitors by asking them to do something – such as “Click here,” “Call today,” “Learn more.” Then hyperlink the Call to Action to the appropriate page or action.
- Do you have contact information on each page?
Website visitors move fast. If they can’t find what they are looking for quickly, they will leave your website and move on to the competition. Make it easy to reach you. Include a hyperlinked email address for added ease.
- Are you capturing email addresses of web visitors?
Now that visitors found you on the internet, you need a way to stay in touch. Offering a white paper or email newsletter subscription is a great way to capture email addresses so you can continue to market to your website visitors, even after they’ve left your website. Constant Contact offers an inexpensive, easy-to-install website tool that can turn visitors into an email contact list. Click here to learn more.
- Have you looked at your website lately?
Visit your website; pretend you are a first time visitor. Click on all the links. Fix or eliminate those that are not working correctly. Check the copyright; to let visitors know you are still in business, it should read © 2012.
If you would like help creating or re-designing a website that gets found in online searches and that turns website visitors into paying clients and customers, contact Reciprocate LLC today for a free consultation. Click here to learn more about our free website consultation services.
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Pick a Color, Any Color
Your brand is reflected in your company colors. When you are first forming your company, you need to decide the colors you want associated with your company, products and services. Best Buy uses blue and yellow; Coca-Cola relies on red and white; Bachmans, a Twin Cities florist, uses purple and lime green. Which colors represent your company? What colors do you like? What image are you trying to portray?
Consistent use of colors helps to solidify your brand with customers. Use your brand colors everywhere: on your website, YouTube channel, Twitter background, email templates, product packaging, marketing and collateral materials, promotional items, stationery, and business cards.
If website visitors aren’t converting to customers, changing the color of your website might not be the solution. If your car stopped working, would you paint it a different color to make it work?
If you aren’t happy with how your website is performing, ask a third party to review your website with you or hire a website consultant. Does the text answer or raise questions? Are the pages laid out logically? Where are the calls to action? Is it easy to read and uncluttered?
Notice I haven’t asked what color it is. Pick a color. Any color.
Pantone just announced Honeysuckle is the 2011 Color of the Year. In the comment section below, post links to your favorite websites and list their dominant colors. (Can you find any using honeysuckle?)