Marketing Tip #28 | It's Time to Go Mobile

Mobile Drives Online and Offline Actions

It’s Time to Go Mobile

Everywhere you look, people are scrolling, swiping, texting, tapping, and talking on mobile devices.

More than 56% of us now own smartphones, and we are becoming increasingly reliant on our devices. We use them to search for nearby restaurants, text our family and friends, and to search for pricing and other details before we make a purchase decision.

Time to Go Mobile

To help persuade you that now if the time for your organization to go mobile, Reciprocate LLC has created and published an infographic that explains and illustrates today’s increasingly mobile-focused society. We’ve incorporated the data on the right along with other stats that are sure to inspire you that it’s time to go mobile. You can view and share our It’s Time to Go Mobile infographic here.

The implication to business is this: NOW is the time to go mobile and incorporate mobile into your marketing strategy.

Mobile App or Mobile Website?

Some organizations will benefit from creating a mobile app, which will allow you to selectively geo-target your audience and provide specific information to those who download your app. A mobile website will benefit every organization that has visitors who are viewing your website from their mobile devices. Your industry, your products, your services, and your specific marketing goals will determine if a mobile app or a mobile-friendly website is best for you.

Confused? Contact Reciprocate LLC today for a free 15-minute, no obligation, mobile marketing analysis. We’ll share our mobile insights and help you decide the best way for your organization to take advantage of today’s always-on mobile world.

Whether you choose to create a mobile-optimized website or develop a mobile app specifically for your organization, NOW is the time to take advantage of the mobile opportunity to engage the new, constantly-connected consumer. Reciprocate LLC can help guide you through the process.

Marketing on the Go | What you can learn from Target’s mobile strategies

What you can learn from Target’s mobile strategies

Let’s look at how retail giant Target has gone mobile. Target not only has an app for smartphones and the iPad, but customers can also sign up for monthly text coupons.

Once a month, customers receive a text message on their phones that contains an link to a web page of coupons that can be used simply by showing the cashier the screen on the phone. Towards the end of each month, Target sends a text reminder that these coupons expire soon. On top of this, if the phone has email access, customers can also receive Target’s weekly emails directly on their mobile device.

That’s a lot of Target, but it can be effective. But maybe your organization isn’t retail-based, like Target. You can still effectively engage your customers or members via the mobile world. Create an app (or find someone to create one for you) that offers tips and tricks or some neat tool related to your organization.

Target offers a mobile version of their website, apps for iPhone and Android smartphones, an iPad app, and text messaging options to reach their audiences.

Or utilize texting. Allow your customers the option to sign up for daily/weekly/monthly texts that relay some sort of information.  Get creative but make sure that whatever your mobile actions are, they are useful or can benefit your customers in some way.

The main point: find a way to go mobile to help expand your organization and/or gain a more loyal customer or member base.

Stuck on how to take your organization mobile? Comment below or send an email to info(at)  We’re ready to help you engage your target audience using mobile tactics.

Marketing On The Go | Using the iPhone 5 and Other Smartphones to your Advantage

How To Use iPhone and Android Smartphones To Your Advantage

Do you know the difference is between a smartphone and a regular cellphone? The difference is that smartphones have mobile operating systems inside, making them a closer relative of a computer than a phone. They have a mobile browser so you can surf the web on the go and most of them feature touchscreens.

And, as most of generation Y and Z would seem to believe, if you don’t have a smartphone you miss out on a lot. And it may be true to an extent.

But it isn’t just the internet access that makes the difference

The applications (also known as apps) that one may find available on both the Google Play market and the Apple app store can have a huge impact on how you use the internet, shop, dine, and even entertain yourself.

You may be asking “why do I care? I don’t care about checking Facebook on the go or playing games when I’m out and about.” And that is fine, from a personal standpoint. But as an organization that wants to get its message out to others, you may want to start thinking differently.

Things aren’t like they used to be

Now, 8-year-old children have their own cell phones, and any child without a gaming system, such as an Xbox 360 or a PlayStation 3, is left in the dust. And, if you aren’t on the internet, or more recently, if you haven’t gone mobile, you and your organization may get left in the dust too.

Most associations, businesses and nonprofit organizations now have a Facebook page and many have a Twitter account. And many are starting to go mobile.

Going mobile involves creating an app or sending texts to your customers. This is the first in a our Marketing on the Go series. In our next post, we’ll share how one major corporation is using mobile and what you can learn from them.

In the meantime, if you are ready to take your organization mobile and would like some help, comment below or send an email to info(at)  We’ll provide feedback about the best way to present your organization through a mobile approach from the perspective of your target market — whether they are generation X, Y, and Z — or baby boomers.

Marketing is as easy as P.I.E.

Business coaches will tell you that 80% of marketing is ineffective. But it doesn’t have to be.  Effective marketing is really as easy as P.I.E.

So what exactly is P.I.E.?  Well, it’s not the apple pie pictured here, though that does make us want to dash out to the  store…

The P.I.E. we’re referring to is the target audience that you plan to use as the focus of your marketing efforts.

Here’s the recipe for Marketing P.I.E. success:

P – Purchaser
This is the person who ultimately pulls out his/her wallet and pays for your product or service. It doesn’t matter if the transaction takes place in person or online.

I – Influencer
This is who or what at influences the Purchaser to open his/her wallet and make the commitment to purchase your product or service.

E – End User
This is the person (or animal or thing) that is the end user or actual recipient of your product or service.

Here are some examples of Marketing P.I.E.

Barkley eats the dog food your company makes.
Sarah, his cute “sister,” sees the ads that tell her which dog food will make her puppy happiest.
Mom makes the ultimate purchasing decision.

Grandma is the end user of your organization’s Senior Services.
Her medical team has several suggestions as to what should be done.
Her son will make the ultimate decision because he is paying for the service.

Anne wants to wear the latest trends.
Anne’s friends tell her what they think is trendy.
Anne’s dad makes the ultimate purchase when he hands over his credit card.

Organizations can have several different P.I.E.s for any product or service and each Marketing P.I.E. scenario requires a different marketing strategy that might benefit from a different social network or media outlet. In the Senior Services example, the marketing message to the Purchaser son could be focused on empathy and compassion for the End user, his mom, while the marketing message to the Influencer medical team could focus on the latest medical technologies or the highest insurance payout rates.

Spend a few minutes determining your organization’s Marketing P.I.E.  You’ll find your marketing success really is as easy as P.I.E.

Reciprocate LLC has helped numerous organizations determine their Marketing P.I.E. Contact us today at info(at) to schedule your Marketing P.I.E. consultation. It’s as easy as pie.


Marketing Tip #22 | WIIFM – The Key to Marketing Success

WIIFM: The key to marketing success

Before you begin any marketing efforts, you must answer one question:  “Who is this marketing message aimed at?”

Promoting an event, product, or service takes on a different slant depending on the intended audience.

For example, if you are promoting an after-school dance class to parents, you might emphasize the experience and background of your dance instructors and the techniques taught. If you were targeting the marketing message directly to the potential students, you would emphasize the fun environment and the opportunities for recitals with fancy dance outfits.

Both are good marketing messages. But, they are very different messages because the intended audiences are interested in different things.

Emphasizing features and benefits that aren’t important to your target audience will result in a “why should I care?” or negative response. Emphasizing features and benefits that are important to your target audience will create a more engaging message that will result in more positive results.

When creating a marketing message, focus on WIIFM — What’s In It For Me?

Put yourself in your target audiences’ shoes. What’s important to them? Now use that insight to write a marketing message that will resound with your intended audience.

WIIFM —  the key to marketing success

 Want help? We’ve helped numerous organizations determine their markets’ WIIFM. We can help you, too.

Shoot us an email or give us a call at 850-320-6792.

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Marketing Tip #21 | 3 Keys to Inbound Marketing

Get customers to come to you

Easy as 1-2-3

Three steps to inbound marketing

1.   Get found — online

  • Use your website
  • Have a strategy for sharing on social media and email marketing

2.   Convert

  • Capture leads from website
  • Convert visitors to buyers
    — Be easy to contact

3.   Analyze

  • Measure website traffic
    — Use Google Analytics
  • Track website leads —
  • Track customers
    — Follow up
Easy as 1-2-3! Questions? Want help?  Shoot us an email or give us a call at 850-320-6792.

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The Online Mom Influence

Do you know what Moms do online?

They engage — actively — with other moms and organizations that are active on social media networks, especially Facebook. If moms are in your target market or if moms are influencers of your target market, take note.

According to a recent Infographic posted by Nielsen,

  • 50% of all moms actively participate in social media networks via mobile devices
  • 75% of American moms visited Facebook in March 2012
  • Moms are 38% more likely to become a fan or follow a brand online
  • 5 million moms have visit Pinterest — more than a third of the site’s visitors in March
  • The top 3 social networks among moms:
    1. Facebook………………72.5%
    2. Blogger…………………24.3%
    3. Twitter…………………10.8%
Here’s a quick summary of social moms from Nielsen:
Are you taking advantage of online marketing to reach moms in your target audience?

Online All The Time

Ever want to get inside the head of Generation X or Generation Y to understand how they think and why they react? This guest blog is the first in a series from a 22-year-old college student. Hear it straight from Sydney Anne — and learn how you can market your products and services to this all important generation that is “Online All The Time.”

I’m a 22 year old college “super senior.” It’s a running joke with my friends, every time they see me they ask, ‘What is your major this week?” I spend a fair amount of time on my laptop.

My father works with computers, my mother started her own company revolving around social media, and my boyfriend is getting his four-year degree in Information Technology.

I was 13 when Facebook started, and, with a little research, you’ll find that the first “newer generation” social networking site started up in 1997 when I was just 7 years old. I had a computer in my room by the time I was in 7th grade. And while my parents attempted to limit our internet time, it didn’t really work. I’ve grown up with social networking. I’ve seen old social networking sites lose ground, and I’ve seen newer, different sites take off.

While I may not be an expert about the internet or have a degree in marketing, I have grown up as social networking has come to life, and I’m surrounded by friends and acquaintances who have their opinions about social networking and whether or not the internet is eliminating the need for tangible libraries.

So I’m here to share what I know. I’ll give you my take on social networking, marketing, the internet, and how to connect with young adults and even younger children. While I may not have all the answers, I may have some new perspectives that may change the way you market yourself and your business. And I’m also here to help you out.

Are you wondering how it’s possible that I can spend endless hours on tumblr? Or how about why your teenager feels the need to endlessly check their Facebook every five minutes? What is the best time to post a tweet to get the most views?

I’m going to try and give you some answers. I’ll poll my friends, research a little, analyze the opinion of myself and others and come back with new ideas and possibly some explanations about the unknown. Ask away my fellow internet readers, ask away.

Marketing Tip #18 | 4 Ways to use Smartphone Marketing

4 Ways to use Smartphone Marketing

Smartphones can be used to reach customers in four primary ways:
  1. Applications
    • Custom Apps
    • Voting and polls
    • Location-based deals
    • Mobile donations
    • Text to win
    • Couponing
    • Facebook
    • Twitter
    • LinkedIn
    • YouTube
  2. Mobile Web
    • Is your website mobile friendly?
  3. Advertising
    • Banner ads
    • Text Messaging
    • QR codes
  4. Phone calls – old-school technology or personal touch?

Want help sorting this out?

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( Unless of course, you’re reading this on your smartphone … then you’ll either need to borrow a friend’s phone call so you can scan the code or simply click here to send us an email)

This is the second in a series of tips on marketing to smartphone users. Read smartphone usage statistics here.

Marketing Tip #17 | How Smart is Smartphone Marketing?

Some Smartphone Stats

According to marketing research powerhouse Nielsen, as of February 2012, almost half (49.7%) of U.S. mobile subscribers now own smartphones. This is up from only 36% just one year ago.

Android or iPhone?

Android and iPhone are running neck-in-neck with 48% of today’s smartphones running on Android operating system

How are we using our smartphones?

Chart and statistics by Nielsen

This is the first in a series of tips on marketing to smartphone users. Coming next: 4 ways you can use smartphone marketing.

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