Google Tools #3 | Summer Trends and Hot Keywords

Want to win one of these Google Summer Toys? Like our Facebook Page and share one of our posts this month.

Want to win one of these Google Summer Toys?
Click on the photo to visit our Facebook Page. Then like our page and share one of our posts in July.

Temperatures are hot. Families are on vacation. Three-day weekends and leaving early on Fridays are common.  So how do you get your marketing message to stand out during these busy days of summer?  Add summer trends and hot keywords into your marketing messages.

The first step is to find the summer trends and hot keywords that people are talking about. Google provides a graphically colorful way with a free, online tool called Google Trends.  Google Trends offers top searches by country and even provides charts by interest area. 

Summer Trends and Hot Keywords

Here’s the Hot Searches Graphic from July 1, 2013.  You can easily see the top Google searches that day.

Google Trends and Hot Keywords July 1 2013

Click here to see today’s Hot Searches Graphic. Be sure to click on the upper left hand corner and drag your cursor to create a multi-paned graphic like the one above.

Once you have an idea of the top searches on Google, you can create a marketing message that takes advantage of this information by creating a catchy email subject line or using a hashtag that relates to the current trends and hot keywords.  Simply pick a topic that lends itself to a positive spin and a connection to your product or service.

Using the latest trends and hot keywords for marketing is also called newsjacking and is an effective way to help your marketing message receive the attention it deserves.

To win free Google spiff, click on the photo at the top of this post to visit our Facebook page. Then like our page and share one of our posts in July. It’s that easy!

What is Google Plus?

Google Plus defined

With all the recent changes to Facebook, there has been a lot of noise about a fairly new social network option called Google Plus.  So what exactly is Google Plus and how does this fit into the marketing plans for small businesses and nonprofits? The best description of Google Plus comes directly from Google.  Visit their short tour by clicking on the graphic to the right.

As of mid-September, there is not a business option on Google Plus. There is talk of a business option along with a number of other updates and improvements to Google Plus in future releases.

Will Google Plus replace Facebook?

Early on, there was speculation that Google Plus would overtake powerhouse Facebook. According to comScore, Google Plus reached 21 million visitors in 21 days and 25 million users in its first month. Google reached that benchmark 36 times faster than Facebook, which took 36 months to reach 25 million users. Tthe jury is still out.

Here’s what several social media industry heavy-hitters had to say about Google Plus:

What’s ahead for Google Plus?

According to Google Plus Product Manager Christian Oestlien, “The business experience we are creating should far exceed the consumer profile in terms of its usefulness to businesses. We just ask for your patience while we build it. In the meantime, we are discouraging businesses from using regular profiles to connect with Google+ users. Our policy team will actively work with profile owners to shut down non-user profiles.”

In the meantime, Reciprocate is recommending our clients continue with their current social media marketing strategies.  The 25 million Google Plus subscribers were early adapters curious to see what the buzz is all about.  Google Plus is not currently being used by the mainstream. Entrepreneurs, small businesses, and nonprofits who are working with limited resources — time, money, and staff — should take a wait and see approach before devoting time to Google Plus.

We encourage you to register for the Reciprocate monthly newsletter where we’ll include updates on Google Plus and other internet marketing opportunities.