My 82-year-old father writes some of the best email subject lines. His subject lines are so intriguing; I’d open and read his messages, even if I wasn’t related!
I’ve asked my dad for permission, and he says you can borrow some of his subject lines, so I’ve included 82 of them — one for every year — at the end in this post. (Thanks, Dad!)
What you need to know about email open rates and subject lines
In the U.S., 18.9% is the average email open rate.What does that mean to you? For every 100 email addresses on your distribution list, on average, you can expect less than 20 people to read your message. An email list of 1000 addresses will result in about 189 people reading an email.
How do you know if your emails are being opened and read?
Email service providers such as Constant Contact and MailChimp help track open rates and click-throughs. Reciprocate LLC is a Constant Contact Solution Provider and has helped many clients analyze and improve the effectiveness of their email marketing efforts.
Increase email open rates with intriguing email subject lines
Emails compete for attention in an inbox. One of the best ways to get your emails opened is by using an engaging subject line.
Learn from my dad’s email subject lines
Email subject lines should invite, intrigue and challenge the reader. Here are a sample of my Dad’s subject lines that you can adapt to your unique needs.
- Be sure to watch the video
- Put it on your calendar
- Join in!
- You are all invited
- Check it out
- Worth watching. Be sure to click on full screen
- Get with it you young-uns!!
- Get in line tonight!
- Too late, but who listens?
- Something else to worry about
- Enjoy on the next hot day
- I hate to say it but you all qualify
- NO!! It’s not mine!!
- Just so you know…
- Pick your poison
- You might not be old enough?!!
- In case you missed it!!
- My treat!
- Digging through my photo archives
- My kind of luck
- In case you thought you’d tried all the coffee flavors
- Only for the Stout Hearted
- Look at what is coming, even for you young ones
- I always liked Sarah!
- For your viewing pleasure
- I have seen the after effects but couldn’t even imagine this
- See if you can find our house in the map at the bottom of the article
- Check out the address at the bottom of the page
- Be sure to move your mouse around to see it all
- I’ll bet you never knew that!
Personalize and localize your subject lines for added impact. Add personality and show the human side or your organization.
- I found this to be amazing
- Takes a while to download, but I think it’s worth it
- I don’t believe it. Let me know if you try it.
- I didn’t know that!
- I’ve been there. Here’s the fix.
- I’m sorry
- My Favorite Pet
- I’m thinking of picking up a new hobby. Want to join me?
- Oh my aching back!!!
- My little brain is having a problem absorbing all these allegations
- I thought you might like to see this
- In case you are wondering what to get me for Christmas. But be sure to order…
- Told you so
- Some of you know all about this. You need to explain it to me
- Yah! She lives in Minnesota.
- Come on down for a visit – alligator pix on highway
Let Reader Decide Importance
Pique your readers’ curiosity by letting them decide if the information you are sharing is worth their time . Offer your assistance with a known or perceived problem. Consider asking a question for even more impact.
- You might find this interesting
- You MIGHT like this info?
- Here is a way to waste some time
- Might be for one of you party planners
- You might not like this
- Just another newspaper clipping
- If you are interested in drugs
- Don’t know if this applies and/or should be used by anyone of you
- At the risk of sending you too much junk mail I decided there may be an off chance you might find something useful here
- Save this address. You may find it to be useful.
- Save you doing your own test
- In case you are wondering what to get your hubby
- This may be something to print out and put away for the day you might need it
- Probably not for you, but pass it on. It could really help someone
- If you haven’t finished your Christmas wrapping, this may help
- Only Free Books
Ask A Question
- Do you remember any of this?
- Are you sending calendars to your customers?
- Ever wonder what the newspapers in your old home town are saying?
- Are you familiar with this?
- Know anyone that would do this?
- Did you know this?
- What will they think of next?
- Can you use this?
- Did you ever wonder?
- Isn’t timing everything? I’ll try for your share too
- Lights anyone?
- Could your clients use this?
- Feeling crafty?
- Who knew?
Humor/Play on Words
Show your sense of humor with a play on words or unexpected subject
- I found the grill of my dreams
- For all you social-(s)ites
- Here’s my version of an April Fool’s joke
- Belated thank you
- I owe you a million thank yous
Thanks to my dad for sharing his great email subject lines with our readers and for inspiring this post. If you want more inspiration, check out MarketingProf’s recent study showing The Most (and Least) Effective Keywords in Email Subject Lines.