Marketing Tip #26 | 8 Easy Ways to Personalize Your Social Media Posts

8 Easy Ways to Personalize Social Media

We’re all human. We respond when we believe someone is reaching out to us personally. Especially in today’s mass email marketing and social media bulk posting, a message that speaks to an individual is rare – and usually appreciated.

Here are 8 easy ways you can personalize your social media posts and tweets:

  1. mention individuals – clients, potential clients, someone you met at a networking event, your lunch meeting
  2. post on a client’s page (or tweet using the client’s Twitter handle) to publicly thank them for their business
  3. post and tag photos from events and daily activities around your organization
  4. recognize volunteers and those in your network who have helped
  5. ask relevant questions – a client recently noted that she gets the most reactions and comments from her weekly “So, who’s ready for the weekend?” posts on Fridays
  6. conduct simple polls – Facebook Business Pages offer this option
  7. IMPORTANT: interact with online communities by commenting, liking, and retweeting others’ posts and tweets
  8. MOST IMPORTANTLY: respond to all posts and tweets from others that mention your organization with an acknowledgement comment as simple as “Thanks”, “Glad you enjoyed the session”, or” How can we help fix the situation?”
There you have it. Eight easy ways to personalize social media. Be sure to comment on the Reciprocate Facebook page and tell us your thoughts. Oh, and in case you’re wondering why we included the cute kitten in this post, it’s because the online world is obsessed with cats.  Just for fun check out this an infographic on Why We Love Cats So Much

Marketing Tip #18 | 4 Ways to use Smartphone Marketing

4 Ways to use Smartphone Marketing

Smartphones can be used to reach customers in four primary ways:
  1. Applications
    • Custom Apps
    • Voting and polls
    • Location-based deals
    • Mobile donations
    • Text to win
    • Couponing
    • Facebook
    • Twitter
    • LinkedIn
    • YouTube
  2. Mobile Web
    • Is your website mobile friendly?
  3. Advertising
    • Banner ads
    • Text Messaging
    • QR codes
  4. Phone calls – old-school technology or personal touch?

Want help sorting this out?

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( Unless of course, you’re reading this on your smartphone … then you’ll either need to borrow a friend’s phone call so you can scan the code or simply click here to send us an email)

This is the second in a series of tips on marketing to smartphone users. Read smartphone usage statistics here.

Promotion Idea: 31+ Unique March Holidays

You’ve mailed out discounts, offered repeat customers free services or products, and now you feel stuck. How do you reach new people and keep your current customers coming back? Relax. We have something you can try. Holidays.

You may be saying to yourself, “What? That doesn’t make sense!” But it does. Use traditional holidays or create new holidays to offer your customers coupons and discounts. Both can give customers a good ol’ laugh and you a reason to connect. The result? Customer satisfaction and business growth. Win. Win.

Here are some examples:

  • March 2 is National Dress in Blue Day. Give customers the ability to wear blue, snap a picture, and submit it for 5% off their next order.
  • The blues got you down? Try March 14 instead. Pi Day opens up the communication lines with your customers as you can share and swap pie recipes or offer “berry good deals.”
  • Don’t have a sweet tooth? Don’t fret! March 26 is Make Up Your Own Holiday Day. Use this to your advantage to create a holiday geared towards your industry or ask your customers what holiday they would create.

Here are some existing holidays to use as idea starters:

Month-long celebrations

Red Cross Month

Employee Spirit Month

International Ideas Month

National Frozen Food Month

Holiday Weeks

National Write a Letter of Appreciation Week (March 1-7)

Universal Women’s Week (March 8-14)

National Spring Fever Week (March 18-24)

Daily Holidays

1 – National Pig Day

2 – National Dress In Blue Day

3 – What if Cats and Dogs Had Opposable Thumbs? Day

4 – Cadbury Chocolates Birthday (debut 1824)

5 – Namesake Day

6 – Michalangelo’s Birthday (1475)

7 – National Be Heard Day

8 – Organize Your Home Office Day

9 – Panic Day

10 – First Telephone Message (Sent 1876)

11 – Daylight Savings

12 – Napping Day

13 – K-9 Veterans Day

14 – Pi Day

15 – Absolutely Incredible Kid Day

16 – Freedom of Information Day

17 – St. Patrick’s Day

18 – Awkward Moments Day

19 – Let’s Laugh Day

20 – First Day of Spring

21 – National Common Courtesy Day

22 – As Young As You Feel Day

23 – World Turtle Day

24 – National Chocolate Covered Raisin Day

25 – Pecan Day

26 – Make Up Your Own Holiday Day

27 – Quirky Country Music Song Title Day

28 – Memorial Day

29 – National Mom and Pop Business Owners Day

30 – I am in Control Day

31 – Earth Hour – 8:30 PM

The possibilities created by using holidays as a marketing theme are endless. Turn each day into your own, and keep your customers coming back for more. Come back next month for some April holidays that will have you hopping to new heights!

Developing A Social Media Strategy #1 | Socialnomics

Developing a Social Media StrategyThe first step in developing a social media strategy is understanding the impact of social media on everything we do today.

The first step

Understanding the impact of social media and social networks in today’s society is the first step in creating an effective marketing strategy for an organization.  The video below is the latest in the most watch social media series in the world.

Social Media Revolution 3 is based on the #1 international best selling book, Socialnomics by Erik Qualman.The four-minute investment you will make in watching this video will shape your thinking and possibly change your mindset — critical as you develop an effective and efficient social media strategy.

Social Media: Do you really need to play the game?

During a recent appearance on The Peter McClellan Show, Reciprocate’s Karen Emanuelson discussed a number of thought-provoking questions including:

Entrepreneurs need social media. Or do they?

The answer may surprise you.
Before diving into a business Facebook page, Twitter account or even spending time building a LinkedIn profile, entrepreneurs need to evaluate their target markets and understand where their potential customers are. Are your customers online? How can you find out?

Will social media replace email?

Parents of high schoolers and preteens will tell you that their students don’t respond to email. Estimates are that by 2013, more than 50 percent of all Internet interactions will be conducted via mobile — tablets and cell phones — not PCs and laptops. How can you best prepare your business?

Why is your website so important?

Your website is the hub of your online reputation. Before you spend any time on social media sites or money on Search Engine Optimization, you need to ensure that your website is capable of projecting the best image of your company, products and services.  Where can you turn for help with a website evaluation?

These are just some of the questions answered during the July 5, 2011 Peter McClellan Show on Business Radio AM1570 featuring Reciprocate LLC’s owner Karen Emanuelson. Click here to listen to Segment One of their discussion. The Wall Street Radio Network features The Peter McClellan Show weekdays from 4-5 p.m.