Marketing Tip # 27 | How to Get More Facebook Likes

Get More Facebook Likes

10 Easy Ways to Get More Facebook Likes

Use these techniques to get more Facebook Likes on your organization’s business page.

THE GOAL: To increase awareness of your organization’s presence on Facebook

THE PROCESS: Explain WIIFM (What’s In It For Me?) WHY people should like your page.

As you implement these techniques,  don’t forget to focus on the WIIFM benefit to your new fans.

  1. Encourage Likes in Your Email Signature Block
  2. Use photos of people. Post them to your page – and tag them! As your business page, you can only tag other businesses. From your personal account, visit your business page and tag the individuals you are personally connected to.  A word of caution: this blurs the lines between personal and professional connections on Facebook.
  3. Using a third party app like ShortStack, create a “LikeGate” to coupons, discounts, or something your fans will like. 
  4. Use Facebook ads, including promoted page likes.
    Here’s a video explanation: 
    https://www.facebook.com/business/promoted-like 
  5. Use #Hashtags in your posts. Choose those that are current and relevant to provide extra expos
    ure.
  6. Visit other pages in your niche. As your page, visit their “posts by others” section and provide helpful advice to those with questions and comments. 
  7. Use QR codes or other methods in the “real world” to drive fans to your page. 
  8. Encourage everyone to “Tell your friends.” You do the same.
  9. Ask for” likes” on your business cards, in your brochures, on menus, on posters.
  10. Partner with others, such as complementary organizations, to get referrals and recommendations from their audiences.

Get More Facebook Likes

There you have it. Ten easy ways to get more Facebook Likes. We’ve got a few dozen more that we’ll be sharing soon.  In the meantime, like us on Facebook where we share internet marketing and technology updates, stats and trends for entrepreneurs, small business owners, non-profits and associations.

Marketing Tip #26 | 8 Easy Ways to Personalize Your Social Media Posts

8 Easy Ways to Personalize Social Media

We’re all human. We respond when we believe someone is reaching out to us personally. Especially in today’s mass email marketing and social media bulk posting, a message that speaks to an individual is rare – and usually appreciated.

Here are 8 easy ways you can personalize your social media posts and tweets:

  1. mention individuals – clients, potential clients, someone you met at a networking event, your lunch meeting
  2. post on a client’s page (or tweet using the client’s Twitter handle) to publicly thank them for their business
  3. post and tag photos from events and daily activities around your organization
  4. recognize volunteers and those in your network who have helped
  5. ask relevant questions – a client recently noted that she gets the most reactions and comments from her weekly “So, who’s ready for the weekend?” posts on Fridays
  6. conduct simple polls – Facebook Business Pages offer this option
  7. IMPORTANT: interact with online communities by commenting, liking, and retweeting others’ posts and tweets
  8. MOST IMPORTANTLY: respond to all posts and tweets from others that mention your organization with an acknowledgement comment as simple as “Thanks”, “Glad you enjoyed the session”, or” How can we help fix the situation?”
There you have it. Eight easy ways to personalize social media. Be sure to comment on the Reciprocate Facebook page and tell us your thoughts. Oh, and in case you’re wondering why we included the cute kitten in this post, it’s because the online world is obsessed with cats.  Just for fun check out this an infographic on Why We Love Cats So Much

Quick Guide to Twitter Terms for Newbies

Some say learning to use Twitter is like learning a foreign language because the “Twitterverse” uses unique terms and symbols. Below is a quick guide to twitter terms to introduce you to some of the words and symbols used.

One of the easiest ways to learn how to use Twitter is to observe how others are using the social network. Even if you don’t have a Twitter account, you can visit the Twitter search page and learn what others are saying on Twitter about the topic. This is also a great way to read what people are saying, in real-time, about a particular industry, product, or news event.

Print out the guide below to help you interpret what you see. Once you spend some time watching others tweet, you may be ready to jump in and join the fun. We’ll post our 12-step Twitter Strategies and Best Practices Guide soon. In the meantime, post your Twitter questions on the Reciprocate LLC Facebok page. Enjoy!

Quick Guide to Twitter Terms for Newbies

@ – use to call out usernames in Tweets. Use “@Username”

Avatar – profile picture

DM – “Direct Message” – private message. Use “d username” to specify the recipient

Fail Whale – Error seen when Twitter is overcapacity.

Favorite – click on the yellow star next to a message to mark it as one of your favorites

#FF – “Follow Friday” Used to suggest who others should follow on Fridays

Follow – subscribe to someone’s Tweets

Follower – someone who subscribes to your Tweets

Following – number of Twitter users you are following

Handle – Twitter user name. Your handle is http://Twitter.com/username.

# – Hashtag – used to indicate keywords or topics. Provides a way to search for similar Tweets

HT or h/t – used to acknowledge the person who originally shared the content being tweeted

Lists – curated groups of Twitter users. Used to tie individuals into a group into your Twitter account

Listed – your Twitter account is included in a list created by another Twitter user

Mention – using the “@” followed by a Twitter user’s name as a “shout out”

OH – “Overheard”

Promoted Tweets – Tweets paid to appear higher in search results

Reply – public message. Begin Tweet with “@username” of person you are sending reply to

RT – Retweet – a Tweet forwarded by another user.  To send a Retweet to all your followers, use “RT”

Suspended Accounts – Twitter’s way of reducing spammy and inappropriate Tweets

ThirdParty Application – product created by a company other than Twitter and used to access Tweets and other Twitter data.

Timeline – real-time list of Tweets

Top Tweets – most popular Tweets; determined by Twitter

Trending – real-time list of most popular topics on Twitter, usually designated by a hashtag

Tweet – a message posted via Twitter. Also a verb: Tweet, Tweeting, Tweeted

Tweeter/Twitterer – someone who posts and reads Tweets

Unfollow – stop following someone on Twitter. Their Tweets will no longer show up in your home timeline.

Join Reciprocate LLC on Twitter for timely marketing tips and strategies:

Marketing Tip #25 | LinkedIn: The Power of Connections

The Power of Connections

We have yet to find an organization that can’t benefit from using LinkedIn. Success stories abound. According to a whitepaper by Hubspot, the majority of companies who are on LinkedIn have acquired at least one customer from LinkedIn.

How you can benefit

Creating a LinkedIn profile that is optimized using keywords is the first step.  Recently, Reciprocate created an optimized LinkedIn profile for a client who was just starting a foreign language based consulting business. In less than two weeks, our client signed her first contract — with someone who had discovered our client’s profile via LinkedIn’s Search feature.

Making connections is the next critical step. With only 16 connections, LinkedIn says you are just two degrees away from more than 1000 professionals.

With 220 connections, your friends-of-friends sphere of influence jumps to nearly 90,000!

While we believe in the power of connections, we don’t encourage anyone to become a L.I.O.N. (LinkedIn Open Networker — someone who tries to accumulate as many LinkedIn connections as possible.) Instead, just as in traditional networking, reach out and connect to those you know, like, and trust.

If you would accept a business card from someone, consider adding him/her to your LinkedIn network of connections.  Connect with your co-workers, industry professionals, customers, family, college acquaintances, friends, teammates, children’s friends’ parents, association members, neighbors — the list is seemingly endless.

As you grow your number of connections, you will find that others also reach out to you to connect. You never know who might just know someone who is looking for someone with just your skills and talents. And, because you are so well connected on LinkedIn, they may just reach out to you and strike up a virtual conversation that turns into new business opportunities or a new career path. That’s the power of LinkedIn connections.

Marketing Tip #24 | The Generation Gap Influence: Finding Your Target Market on Social Media

You’ve hear it all the time. “You NEED to have a Facebook business page.”  “You NEED to get on Twitter.” “You NEED to be on Pinterest.” But do you really?

Here are 3 time-saving tips to finding your organization’s target market on social media:

TIME SAVING TIP #1:  Determine your target audience
The demographics of your target audience will help dictate where you should spend your online time and budget.  We’ve discussed the importance of defining your target audience in our Marketing Tip #22. If you don’t want to “waste” your time on social networking sites,  you must know who you are targeting before you decide which site to use for your organization.

TIME SAVING TIP #2: Determine the demographics of your target audience
One of the easiest ways to visualize your demographics is to create a mythological target customer. Then you can select the social media networks that will yield the most contact with your target audience.

TIME SAVING TIP#3: Determine where your target audience is online
Here are some interesting statistics from the website monitoring service, Pingdom, which recently released a study on social media user demographics, based on data from the Google Ad Planner Tool. While the Pingdom study covered 24 social networks, we’ll only highlight a few of the more well-know sites here.

  • 51% of all social network users are between the ages of 25 and 44.
  • Those 55 and older make up almost 10% of the social network users, while those under 25 make up just over 20%.
  • 55% of Twitter users are 35 or older.
  • The average Facebook user is 40.5 years old.
  • 71% of the 24 sites surveyed by Pingdom had more female users than male users. Only Quora, Reddit, Orkut, Github, Stack Overflow, Hacker News and Slashdot had more male users.

Pinterest is the most female-dominated site, with females making up almost 80% of its users.

 

The overall average age of social network users is 36.9 years. deviantART has the lowest average age at 28.6 years; LinkedIn has the oldest at 44.2 years.

Based on the data above, an organization marketing to senior males could make the decision NOT to spend their marketing time and money on a Twitter campaign while an organization marketing to 30-something females SHOULD consider Pinterest as a viable marketing tool.

Your organization, of course, will make its own decisions based on your unique products, services, industry, and desired outcomes. Spending a few minutes researching your target audience and its demographics before deciding which social media platform you NEED to be on will provide better results for your marketing time and resources.

Marketing On The Go | Using the iPhone 5 and Other Smartphones to your Advantage

How To Use iPhone and Android Smartphones To Your Advantage

Do you know the difference is between a smartphone and a regular cellphone? The difference is that smartphones have mobile operating systems inside, making them a closer relative of a computer than a phone. They have a mobile browser so you can surf the web on the go and most of them feature touchscreens.

And, as most of generation Y and Z would seem to believe, if you don’t have a smartphone you miss out on a lot. And it may be true to an extent.

But it isn’t just the internet access that makes the difference

The applications (also known as apps) that one may find available on both the Google Play market and the Apple app store can have a huge impact on how you use the internet, shop, dine, and even entertain yourself.

You may be asking “why do I care? I don’t care about checking Facebook on the go or playing games when I’m out and about.” And that is fine, from a personal standpoint. But as an organization that wants to get its message out to others, you may want to start thinking differently.

Things aren’t like they used to be

Now, 8-year-old children have their own cell phones, and any child without a gaming system, such as an Xbox 360 or a PlayStation 3, is left in the dust. And, if you aren’t on the internet, or more recently, if you haven’t gone mobile, you and your organization may get left in the dust too.

Most associations, businesses and nonprofit organizations now have a Facebook page and many have a Twitter account. And many are starting to go mobile.

Going mobile involves creating an app or sending texts to your customers. This is the first in a our Marketing on the Go series. In our next post, we’ll share how one major corporation is using mobile and what you can learn from them.

In the meantime, if you are ready to take your organization mobile and would like some help, comment below or send an email to info(at)ReciprocateLLC.com.  We’ll provide feedback about the best way to present your organization through a mobile approach from the perspective of your target market — whether they are generation X, Y, and Z — or baby boomers.

Do Your Facebook Friends Know Too Much?

Do you know what you are really sharing on Facebook?

Facebook seems to hold a special place is all of its users’ hearts. And I’m willing to bet most people have a love hate relationship with the social media site. We love the ability to stay connected with friends near and far. We loathe reading all of those whiny Facebook statuses and the hourly updates about where your friend is going or what they are doing. And many of the recent updates have turned us into unwilling stalkers.

Take, for instance, the new group feature. Now, when you post in a closed group (and I’m going to assume a secret group as well although I haven’t looked into it), you can see what members view your post and what time.  I noticed this the other day as I viewed a post by my soccer team captain about the field location and game time. Now, this does have its advantages. We then knew who saw the game information and were able to contact those who didn’t check Facebook. But did I really need to know that teammate A saw the post at 8am and that teammate B didn’t check for a post until 11am? Not really. And I felt a bit violated as then suddenly everyone knew what time I was on Facebook checking that page for that post at exactly 9:36am that morning. Don’t get me wrong, I can see a benefit. But it also makes me feel like a bit of a stalker…

Or how about the added timestamps in Facebook chat that notify you as to what time you sent your message and what exact minute your Facebook friend viewed your message? I haven’t quite found a purpose to this feature other than for you to make assumptions as to how focused your Facebook friend is on you and your conversation. When they view your message right away you feel like they were waiting for you to send it. But, if it takes them a few minutes to view your message, you’re left wondering what they could possibly be doing that is more important than talking to you. So it seems to be a feature that could cause more problems in Facebook friendships then whatever its real purpose may be.

It turns out that now every time you “like” a picture or a company’s status, etc.,
these things then get broadcast to all of your Facebook friends’ newsfeeds.

The newsfeed is a feature of Facebook that has been drastically changed a few times, usually with a negative response from the users. But Facebook sticks to their guns and eventually everyone adjusts and goes on their merry way. But lately, my newsfeed has seemed to house a much larger quantity of pictures and quotes than of statuses and things I actually care about. It turns out that now every time you “like” a picture or a company’s status, etc., these things then get broadcast to all of your Facebook friends’ newsfeeds. Great. Now, every silly picture you like will be announced to ALL of your friends. So that picture of a political bumper sticker that your friend posted and you liked? Now all of your Facebook friends know where you stand on that issue, regardless of whether or not you have ever said a word about which party you favor or what belief you hold. Not only do you now need to be careful about what you “like” as it all gets broadcast over the loud speaker, but now your newsfeed is full of a ton of things you probably don’t care about.

And, if you watched the news about a month or so ago, it was broadcast that Facebook changed your displayed email on your About page to your Facebook email. Whoa, Facebook, WHAT?! I didn’t even know I had one of those emails! And I still don’t know how to access that email account, although I haven’t really tried. But, nonetheless, my Facebook email was suddenly displayed publicly as a way for people to contact me. I’ve never had my email displayed, so not only was my email address changed in my contact section, but it was suddenly displayed as well. So, unless you’re one of the few who actually uses your Facebook email address, you should double check that if you DO want an email address displayed, it is one you actually use. And I wouldn’t recommend an important email address, depending on how you run your Facebook page, as you may get more emails than you bargain for.

So Facebook, I’m sure there will be more changes. I am 100% positive there have been many other small stalkerish (yes, I have deemed that a real word) changes to Facebook recently and more to come.  Have you noticed anything different about Facebook that you love, hate, or love to hate?

Customers are NOT always right and you need to tell them that

Case Study #1: During a recent phone conversation with a new client, we posed a question. “Why, Mr. Client, do you want more Twitter followers?” Our question was met with silence.

Seems the client didn’t know why he wanted more Twitter followers, just that he wanted – and needed – more. He didn’t even know why he was using Twitter or if Twitter was an effective marketing tool for his organization. Instead of simply providing our client with what he asked for, Reciprocate first probed for details.

Do you ever ask your clients why?

Perhaps they think they need one of your products or services but in reality, they really need something else — possibly something you can’t, don’t, or won’t provide.

Case Study #2: A prospective Reciprocate client sent an email asking us to help them create a tagline and to weigh in on a logo design for their new business. This request resulted in a 90-minute initial marketing consultation where we first helped the client identify their true target market and create an organization value statement. Then, and only then, we were able to brainstorm and create a tagline that accurately reflects the business’ mission and speaks to its target market. The logo design is being refined based on our conversation.

Would you ever tell a client “No”?

Reciprocate has. And, yes, we have lost potential business because of it. But we have also gained the respect of potential clients, many of whom have referred us to others who really do need the types of services we offer. We’ve even signed a few on as Reciprocate clients after they originally contracting with another firm that promised them a “quick fix” social media or marketing solution that turned into a rather disastrous and  expensive “lesson learned.”

What is your company’s value statement?

Reciprocate’s value statement revolves around our attitude.  Our desire to truly help our clients succeed is what differentiates Reciprocate from our competitors. We won’t just give you want you want – we’ll work with you to analyze your request to determine if you really need what you think you want.

In the case of the client who “needed” more Twitter followers, Reciprocate is in the process of helping him drive traffic to his website – and then capture emails from website visitors to create an email campaign – which in turn will provide him with a more effective marketing strategy.  And, by the way, while he hasn’t totally abandoned his Twitter account, it’s not his top priority.

We look forward to asking you why

If you’re not afraid to be challenged with probing questions and want a marketing company that will work toward your organization’s  best interest, call Reciprocate today at 651-675-6943. We’re here to help.

Marketing Tip #23| 10 Easy Ways to Improve Your Elevator Pitch

You’re at a networking event or party. Someone asks you a simple question: “So, what do you do?”  Here’s where you’d typically start in with your elevator pitch. You know, the one you’ve been perfecting over the past few months that goes into the details about your business and how wonderful it is and why you’re so successful…

STOP!

Don’t be THAT guy (or girl). You know. The one who blabs on and on about their company using words like “synergy” and “top-notch” and “optimize.”  Instead, be someone memorable. Here are 10 easy tips to creating an elevator pitch that works as an effective marketing tool WITHOUT sounding like a sales pitch.

Do:

  1. Be conversational. Do make sure your answer is a genuine two-way conversation, not a company spiel.
  2. Keep it short. Do practice. 60 seconds is a long time to talk uninterrupted, and chances are you’ll lose the attention of your audience. Can you describe what you do in 20 seconds? How about 10 seconds?
  3. Use everyday language. Do make your comments seem as natural as possible — and have several elevator pitches ready for each event so you aren’t repeating the exact same response.
  4. Share. Do consider relating a (short) story about a recent client that would best describe what you do and the value you/your products provided.
  5. Provide value. Do be that guy that everyone is taking about. Provide a statistic or tip that your listener will want to share when they get back to the office.

Don’t:

  1. Launch into a commercial. Don’t sound like an infomercial. This isn’t a sales pitch, it’s a conversation.
  2. Be clever.  Don’t start with an irritating, clever statement i.e. “I turn money into memories.” No one really talks that way — or wants to be lead along in a phony exchange of “really, what do you mean by that?”
  3. Generalize. Don’t be vague. “I work with banks”  isn’t very revealing. Share something interesting about what you do.
  4. Make it a monologue. Don’t be an attention hog. Even if you are sharing a story, encourage your listener to interject. “Have you ever…?” or “Do you have any ideas?” are great engaging questions.
  5. Try to close the sale. Don’t be in “sales” mode. Leave the audience wanting more. Let the prospect come to you if they are interested.

After your response, it’s your turn to ask them what they do. If you are in a business or networking setting, be sure to also ask for their business card — and only provide yours if asked.

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Marketing Tip #22 | WIIFM – The Key to Marketing Success

WIIFM: The key to marketing success

Before you begin any marketing efforts, you must answer one question:  “Who is this marketing message aimed at?”

Promoting an event, product, or service takes on a different slant depending on the intended audience.

For example, if you are promoting an after-school dance class to parents, you might emphasize the experience and background of your dance instructors and the techniques taught. If you were targeting the marketing message directly to the potential students, you would emphasize the fun environment and the opportunities for recitals with fancy dance outfits.

Both are good marketing messages. But, they are very different messages because the intended audiences are interested in different things.

Emphasizing features and benefits that aren’t important to your target audience will result in a “why should I care?” or negative response. Emphasizing features and benefits that are important to your target audience will create a more engaging message that will result in more positive results.

When creating a marketing message, focus on WIIFM — What’s In It For Me?

Put yourself in your target audiences’ shoes. What’s important to them? Now use that insight to write a marketing message that will resound with your intended audience.

WIIFM —  the key to marketing success

 Want help? We’ve helped numerous organizations determine their markets’ WIIFM. We can help you, too.

Shoot us an email or give us a call at 850-320-6792.

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Facebook and Identity Theft

Identity theft caused by over sharing online

How sharing on Facebook (almost) ruined my life

Privacy. Some people put up a fence and close the blinds while some people get the newspaper in their whitey tighties. But what do they do to protect themselves on the internet?

From what I have seen, many people aren’t as careful online as they should be. A common theme among those I know is, “only really personal stuff needs to be private”.

So what qualifies as really personal stuff? It depends on who you ask. It can include your SSN, your credit card number, your passwords, your birthday, your address, days you’ll be out of town, times when you are home alone, anything that could give away your secret questions for your passwords when you forget them (secret questions such as “What is your first pet’s name?”), and even your phone number.

“Jax was my new puppy. I was so proud of him that I wanted to show him off to all my friends. I loved him so much I even changed my Facebook password to IloveJAX. I made myself an easy target to anyone looking to gain access to my Facebook account. I had my posts set as public, put up a status about how I loved my new puppy, Jax, and before I knew it my friends were calling me saying they got some weird messages from me on Facebook. If it weren’t for some of my hypervigilant friends on Facebook, things could have gotten a lot worse. I’ll always be sure to make sure my passwords are much more difficult to figure out!”

As you may guess, stealing credit card numbers is a big one that happens quite frequently and identity theft has increased throughout the past few years. And while those may appear to be the only privacy and security threats on the internet, they are only the beginning.

Once you put something on the internet, it is there forever. That blog posting you typed up that talked about how much you hated person XYZ can come back to haunt you. And that doesn’t only happen with blogs. Facebook statuses have led to the suspension of students and even teachers. Beware; it doesn’t just happen in schools. In your spare time, Google “people fired over Facebook status” and you’ll find numerous links to Facebook statuses that have cost people their jobs.

Facebook statuses aren’t the only aspect of Facebook you should be concerned with. Posting your address and phone number makes it easy for people who have stumbled across you online to find you IRL (in real life). Uploading mobile images lets people know where you are, which can be okay but it can also let people know that your home is vacant. Identifying your family members and hometown can even be a big no-no if you use your hometown or mother’s maiden name as your security question answers.

Facebook does have privacy settings that you should familiarize yourself with. Make sure you know the people you are “friending”. Be careful what you say in your statuses. Don’t share TOO much in your “About” section. And stay current on Facebook security, Zuckerberg seems to change settings every now and then.

A 1,000 page book could not cover everything you need to know about privacy and security on the internet. Be cautious and untrusting. And if you have any questions, let me know. I can go into more detail regarding what Facebook security settings mean or how you can help protect yourself when making online purchases or anything else you’d like to know. Or, if you have a story regarding online privacy, share your experiences to help others avoid the same mistakes

If you take one piece of advice with you today, it should be this:

You cannot trust anyone on the internet. Be careful what you share. Be cautious of websites, especially ones you have never visited. Don’t enter your SSN or any other personal data unless you are 100% sure you can trust the website. If you have any doubt, do not do it. Be careful. Be safe. Have fun!

Newsjacking | It works for the President; it can work for you too

Simple techniques for audience and media attention

President Obama is a master at gaining media attention. One of the favorite techniques used by his administration is called newsjacking.

While “newsjacking” sounds ominous, it’s really a simple, free technique that focuses on making your message relevant to what’s important to your target audience right now.

So, what exactly is newsjacking? It’s using the keywords in breaking news stories and trending topics on Twitter to develop your message and social media posts.

For example, on the day I wrote this tip, #10ThingsILove was trending on Twitter. It is easy to incorporate that hashtag into tweets about your organization, products, or services. Here’s an example how we use the newsjacking concept on Twitter:

By incorporating the trending topic in our tweet and including a link to our website, we greatly expanded the audience of those who would see our tweets and increased traffic to our website.

Newsjacking isn’t limited to Twitter. You can also use the technique on Facebook and LinkedIn. Simply create a link to share a landing page, blog post or even your Facebook business page.

Use the keywords in the breaking news story in your message. If it makes long-term sense, consider changing your landing pages to contain these keywords. Use video and other visuals for maximum effect.

Think of newsjacking as an easy way to take advantage of real-time promotion opportunities.

Here’s a great video explanation of newsjacking from Marketing pro David Meerman Scott. Watch the video to see a classic example of how President Obama uses newsjacking to turn the world’s attention to him.  Then think about ways you, too, can take advantage of newsjacking to promote your association, small business or nonprofit organization.

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Marketing Tip #21 | 3 Keys to Inbound Marketing

Get customers to come to you

Easy as 1-2-3

Three steps to inbound marketing

1.   Get found — online

  • Use your website
  • Have a strategy for sharing on social media and email marketing

2.   Convert

  • Capture leads from website
  • Convert visitors to buyers
    — Be easy to contact

3.   Analyze

  • Measure website traffic
    — Use Google Analytics
  • Track website leads — bit.ly
  • Track customers
    — Follow up
Easy as 1-2-3! Questions? Want help?  Shoot us an email or give us a call at 850-320-6792.

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